You may have seen or read about the following job description which is considered to be one of the best in the world, for example, Marketing Manager Job Description.

However, as I started to read about the marketing manager job description, it makes sense to me that a lot of companies might not be aware of the true meaning of this critical professional position.

Have you ever considered being a marketing manager, or have you ever heard a small business owner talking about their marketing manager’s duties?

There’s a good chance that your small business has a marketing manager or someone responsible for marketing at least, and you may be wondering how someone can take on such a role.

To make things easier for you and your business, I’ve listed below the core duties of a Marketing Manager

Team work, work colleagues, working together

It is important to understand that the role of the Marketing Manager is very broad in nature and the title doesn’t necessarily equate to what it actually entails.

As a small business owner or entrepreneur, you must be aware of the critical responsibilities that a Marketing Manager holds and are willing to invest your time and resources in becoming an efficient one.

The marketing manager job description

As I am not going to go into detail about every job description and what the responsibilities of a Marketing Manager entail, you can find the many online resources that detail the marketing manager’s responsibilities on the internet.

I was asked to outline a list of a core set of duties for a Marketing Manager that I felt were interesting enough to share with you today.

Please note that I am not an HR expert, nor do I have any experience in recruitment.

As such, I’m basing the list of responsibilities on examples from the internet and personal experience, as well as companies and individuals who are experienced in this area.

I hope that my list is useful for you and your small business.

Do I agree with every point on this list?

Not necessarily, but I am certain that you and your team would find it helpful and I would love to hear your input in the comments section below.

The job description examples

Here’s a bit about Fig Visual Communications:

“We are an international advertising and marketing agency specializing in the most creative type of ad campaigns you could imagine.

We also provide services for artists and photographers looking to raise their profiles.

We have the greatest ability to transform a concept into a high-impact campaign.”

Thank you for allowing us to be a part of this article and we look forward to your input in the comments section below.

List of core duties of Marketing Manager

#1 Marketing plan creation

woman signing on white printer paper beside woman about to touch the documents

How do you plan the business you’re in?

Most businesses have a marketing plan that determines where their budget is going, what they’re going to achieve, and what their next step is.

A good marketing plan includes specific marketing objectives and initiatives. Here is how a marketing plan is typically organized:

  • Product Market Fit – Understanding the products that the market needs and how the product fits into the market.
  • Attract Customers and/or Market Users – This includes knowing who is the “right customer” and what the consumer requirements are.
  • Brand Identity, Purpose, and Language – Set up the company’s vision and brand purpose. Define the brand personality, primary language, and values.
  • Segment Your Market – Using the information you know about your potential market, work out the best route to market and define your target audience.
  • The Results (Engagement) Journey – This includes running and measuring the strategies that have resulted in the best results in the market.

#2 Marketing idea creation

A business idea is often a fundamental piece of how a business will grow.

When a new business idea comes in, the Marketing Manager is involved in creating the most profitable and viable way of executing that idea.

How to create a unique brand identity

To be a recognized and respected brand, you must work out what your business identity is and why you’re unique.

This involves thinking about what makes you special, what makes you different, and what you stand for.

You will need to work with your marketing manager on getting a good idea about your brand identity.

You should also consider your target audience, who they are, and how they will use your product or service.

What will the final product look like?

Great ideas can be developed through testing, prototyping, and user testing.

This is essential for establishing a core feature and showcasing the various outcomes that your product will offer.

Be sure to include every type of user (individual, small business, and large corporation) in your target audience research.

#3 Business plan

five person by table watching turned on white iMac

The business plan is often one of the most important documents a business owner will produce.

It is not enough to be a fully functioning business; a business must have a plan.

Your marketing manager will be able to help you write a business plan that reflects your vision and the steps you will need to take to achieve your goals.

Once you have developed your marketing plan, make sure you measure it, measure it again, and measure again, to determine if you’re on the right track.

#4 Networking

As a marketing manager, it is important to be involved in networking opportunities.

Be sure to get involved in as many networking events as possible.

There are many online networking opportunities, with everything from Facebook, LinkedIn, and Twitter to networks such as BNI, LAI, and PMI.

Online networking can be particularly important in today’s digital world, which encourages two-way communication and information sharing.

People are often more motivated and inspired to help others when they’re not face-to-face, but social media allows people to have an active role in discussions.

Doing your networking homework in advance will help you be sure to build authentic relationships, and make sure you put in the effort that you want to see in return.