FIFA’s official payment partner and leading global fintech company Visa has teamed up with cryptocurrency exchange Crypto.com to introduce NFTs with a football theme. To create the new NFTs, the two companies combined the elements of football, art, and NFT.
Visa press release on November 1 that it has partnered with cryptocurrency exchange Crypto.com to successfully introduce NFTs. The Crypto.com market site is now holding a live auction for the NFT collection known as “Visa Master of Movement” until November 9.
NFTs for Visa Masters of Movement
Five renowned footballers—Jared Borgetti, Tim Cahill, Carli Lloyd, Michael Owen, and Maxi Rodriguez—inspired the classic FIFA World Cup goals in the Visa Master of Movement NFT series, which includes tokenized original works of art.
At the much anticipated FIFA Fan festival in Doha, Qatar, from November 19 to December 18, Visa hopes to bring the Visa Master of Movement NFT collection to life on an interactive field.
On crypto.com, the official cryptocurrency trading platform and sponsor of the FIFA World Cup Qatar 2022, fans of both cryptocurrencies and football will be able to produce digital works of art that are inspired by their distinctive motions at that time. Senior vice president and director of sponsorships at Visa, Andrea Fairchild, made the following statement on the NFT project:
“We want to celebrate football, art and technology through the lens of what makes the FIFA World Cup™ so special – wildly impassioned fans, legendary athletes and for a few short weeks, the ability to bring the world together in a uniquely connected way.”
Visa NFTs Will Increase Access To FIFA Entertainment
FIFA has partnered with Visa as its official payment service provider since 2007. Considering this, the fintech company plans to leverage its NFTs to provide experiences that put viewers—whether they are among the 1 million fans who are projected to attend in Qatar or the 5 billion viewers who are supposed to watch the event online—closer to the action.
Fans will get the opportunity to discover new Visa features during the FIFA Fan Festival, including cutting-edge technology like cryptocurrency and other digital products that provide more people access to the global economy.
It should be noted that the new NFT initiative debuted a few days after intellectual property lawyer Mike Kondoudis disclosed that Visa had submitted two trademark applications to the United States Patents and Trademark Office in connection with NFT and Metaverse.
VISA has filed 2 trademark applications claiming plans for:
▶️ Managing Digital, Virtual, and Cryptocurrency transactions
▶️ Digital currency + Cryptocurrency wallets
▶️ NFTs + Virtual goods
▶️ Providing virtual environments
…and more#NFT #Metaverse #Web3 #Cryptocurrency pic.twitter.com/SnTkt8jx4o— Mike Kondoudis (@KondoudisLaw) October 27, 2022
Data provided shows that the fintech company has intentions to provide digital services including managing virtual assets, building a cryptocurrency wallet, and offering virtual surroundings.
The Visa Master of Movement NFT collections are now up for sale and will remain so until November 9, 2022. According to Visa, the UK charity Street Child United will get 100% of the NFT sales’ revenues.
Thanks to Dominic Kimani at Business 2 Community whose reporting provided the original basis for this story.
