Apple head Tim Cook recently published an editorial piece through Time Magazine that makes broad calls for improved personal data privacy in the U.S., along with specific requests for the FTC to let individuals manage their data.
Personal data privacy has been a hot-button issue for the past several years, in particular following major data breaches at Facebook and Equifax.
Cook makes the case for the importance and urgency of establishing basic rights through which individual tech users can be made aware of how often their data is being collected and sold.
Currently, each of these activities can legally take place without notifying the user in any way.
Cook made a point of stating that the problem is not too far advanced to make improvements impossible or even untenable. But these changes would require support in the U.S. Senate as well as within many state-level governments as well.