Due to the infusion of new techniques, acquisitions, mergers, and technology, the payment business is fast altering and increasing. Payment processing is no longer as straightforward as sending cash; instead, new payment processing players are reinventing the consumer experience while allowing stakeholders to run their companies more easily.
The chance to develop for many fintech businesses comes in adapting to a significant segment of the industry and removing the friction from payments inside it. But, as a financial services provider, how might AWS assist us in achieving our objectives? Let’s have a look.
What is AWS Financial Service, and how does it work?
Amazon Web Services (AWS) delivers the secure, resiliency, and global cloud services and infrastructure that financial firms in payments, insurance, banking, and markets need to stand out and adapt to the demands of tomorrow’s technologies. AWS can provide extensive industry experience, the greatest depth and breadth of services, the strictest security standards in the world, and an unparalleled partnership network thanks to ongoing innovation.
You will be able to upgrade your organization’s infrastructure, respond to changing consumer expectations and behaviors, and achieve greater business development by using AWS for your payment apps.
Allianz, Capital One, Coinbase, Aon, DTCC, Finra, Starling Bank, Liberty Mutual, and a slew of other financial firms have developed their businesses on AWS.
Although AWS provides services in banking, capital markets, payments, and insurance, we will focus on the payments section today.
But, what’s the point of AWS?
You may be asking why you should use AWS for banking instead of another option. AWS offers a number of benefits over conventional banking and other cloud services, making it one of the most popular financial services options.
The following are some of its advantages:
- With its comprehensive functionality and automation, AWS enables payment firms to upgrade their old systems in a cost-effective and safe manner while delivering global hyperscaling and availability.
- Because AWS has AI and machine learning capabilities, marketers and developers can build hyper-personalized offers, messaging, and experiences for increased consumer engagement.
- AWS’ extensive processing, data transfer, analytics, business intelligence, warehousing, storage, and machine learning technologies assist enterprises in developing sophisticated applications.
- Payment organizations may use Amazon Web Services to monitor and maintain the integrity, confidentiality, and availability of their customers’ data.
Industry AWS financial services & payments
The AWS Core infrastructure was built to fulfill the most demanding security standards available throughout the world, including PCC DSS (Payment Card Industry Data Security Standard) compliance. It enables payment institutions to develop applications on a safe and dependable cloud.
AWS also helps these businesses to alter the payments industry by allowing them to make real-time choices, process digital payments internationally, innovate and adapt to customer expectations, scale depending on unanticipated needs, and increase the agility of their application.
AWS has a number of applications in the payment business, including:
- Payment Fraud Protection: Payment fraud is one of the most serious problems in the payment business. The payment sector, on the other hand, can provide a safe client experience while avoiding unauthorized transactions by using AWS’ machine learning and analytics capabilities. Amazon Redshift, Amazon Kinesis, and Amazon SageMaker are three AWS tools that aid with fraud prevention.
- Extending Credit: The payment industry faces a big dilemma with a deluge of loan requests from billions of individuals who don’t have a credit score. As a result, AWS data analytics and machine learning assist these businesses in collecting, storing, and analyzing information in order to make quick credit judgments for greater chances. Amazon S3, Amazon Aurora, and Amazon Kinesis are AWS services that aid with credit extension.
- Making Decisions in Real Time: Making sense of data in real time becomes critical to reducing risk and improving customer experience. Payment organizations may simply deliver seamless transactions for consumers, improve and automate customer interactions, limit risks, and save costs with AWS data ingestion and streaming services. Real-time decision-making is aided by Amazon EC2, Amazon Kinesis, and Amazon EMR.
Takeaway
You should consider working with AWS on your payment apps now that you understand how AWS is altering the payment industry and the services it provides for various use cases. As previously said, it would not only protect transactions but also improve overall consumer experience and real-time decision-making.
Thanks to Mahipal Nehra at Business 2 Community whose reporting provided the original basis for this story.
