As we enter an era of digital marketing, it is important to remember that no matter what tool you use for your business, there is still one goal: success!

The difference today is not whether or not you have a website, a social media profile, and/or using paid advertisements to promote your business; it’s how you leverage all three of these tools effectively to achieve your business goals.

That being said, this article will focus on some easy ways to launch and grow your business via zoom meetings and video marketing.

What are zoom meetings?

A meeting (also referred to as a conference call) is when two or more individuals connect remotely through software or a device such as Google Hangouts, Skype, or FaceTime. During these conversations, people can speak, type, share documents, and upload pictures just like they would in person.

Meaning, yes, you can chat while watching The Office! 😉

These online discussions are usually focused around two things: sharing information and having fun. That sounds pretty close to our mission here at Bizzonator!, right?! 🙂

As seen with our previous tip, staying in touch is the most effective way to maintain relationships. So why not make those relationships more intimate by talking face-to-face? Unfortunately, many professionals cannot afford the cost of paying memberships to certain communication apps. Or maybe you do have access but need help promoting your services.

Create a marketing plan

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A successful zoom campaign will have you creating your own roadmap or program for success. This way, you get to choose what steps to take next depending on how well it is going.

You can always reevaluate and rearrange your plans if one area doesn’t seem to be working as expected. That is part of the beauty of being able to manage your time online – you can change things up and try something new without having to completely shut down past campaigns!

Making changes like this helps keep you in practice and teaches you about yourself and your marketing strategies. You may discover that you are more productive at some times than others, but overall you learn a lot!

And don’t forget, you still need to hold onto “normal” ways to market products too; doing so keeps you consistent and not over-extending yourself.

Set your marketing goals

zoom marketing strategy 2020

A few years ago, most marketers were using social media to promote their brands. Since then it has become almost impossible to not have a business with at least one account on each of the major platforms like Facebook, Twitter, YouTube, and Instagram.

But while having these accounts is great for growing your brand, creating content every time someone logs onto one of those sites and announcing your products or services is probably taking up too much of your time.

That’s why it is important to establish smart, achievable milestones for your online marketing efforts. Having clear expectations will help you stay motivated and achieve your overall goal of growth!

It also helps us to track how well we are doing our job because nothing raises morale like knowing what you’ve got going on. So take some time this week to think about all of the ways you can boost your marketing efficiency by setting small, attainable goals.

And don’t forget to reward yourself!

Running an internet business means there’s always something to do so don’t feel that you need to set a new goal immediately after achieving another one.

Develop your marketing strategy

zoom marketing strategy 2020

As we mentioned before, creating a successful online business doesn’t happen by chance. You have to know what works and you need to test different strategies to see which ones bring in results.

That is why it is so important to develop an effective marketing strategy that will work for you.

You can choose from several areas of focus. For example, you could invest time into building your website or investing in SEO (search engine optimization) services to gain visibility on search engines such as Google and Bing.

You could also focus on developing your social media presence or finding ways to generate new traffic through paid advertising. It all depends on what works for you and your business!

There are many free resources available to learn more about how to market your business effectively. You can read books, watch videos, and talk with other entrepreneurs in forums and groups to get helpful tips and tricks.

Identify your target market

zoom marketing strategy 2020

A key part of any marketing strategy is knowing who you want to reach and what messages will appeal to them. Who are they? What do they like? If you don’t know these things, it can make achieving your goal very difficult.

Finding out more about your potential customers is one of the most important parts of business. By doing this, you’ll be able to create campaigns that focus on their needs and wants, which will get great results.

As we said before, staying in touch with people online has become almost a way of life for many. With how quickly technology moves, using tools to find out as much information possible isn’t surprising anymore.

But even though there are lots of ways to gather data, no tool is perfect when it comes to giving totally accurate info. That’s why it’s so crucial to check all sources as thoroughly as possible.

Design your website

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When investing in marketing tools, make sure you have a clear idea of what purpose each tool will fulfill. For example, if you know that your business caters to students, then using Snapchat is more appropriate than Facebook for your brand.

You can create an account as an individual or company and either way, you’ll need to verify yourself as being eighteen years old and living in the United States (to use Snapchat).

This removes any worries about privacy because you are limiting who has access to your profile. It also helps by creating a sense of security for users, making them feel comfortable taking pictures or sending messages through the app.

Your cover photo and username can be modified at any time, so do not worry about losing this opportunity! These two pieces set the tone for your user experience with the app, so pick wisely.

Make it fun and catchy, something that stands out and makes people want to connect with you.

Create your blog

zoom marketing strategy 2020

A well-crafted business blog has an initial content plan. Yours should! If you have a lot to say, then start writing!

Business blogs are meant to create conversations – about products and services, life lessons, engaging stories, and more. Your readers will want to read your comments, so make sure they feel welcomed while also providing valuable information.

Your readers will form opinions around your product or service and how you run your business. They’ll eventually share these insights with others, which is what solid marketing is.

That’s why it’s important to establish yourself as an expert in your field. You can do this by publishing informative articles every once in a while. Or you can write whole books!

Running a business isn’t easy, especially when money is on the line. That’s why having a presence online is so crucial. It’s your chance to show off who you are and what you have to offer.

Start advertising

zoom marketing strategy 2020

The next step in developing your marketing strategy is to start advertising! While some of you may be comfortable with using social media to advertise, most business owners do not have this luxury yet.

That’s okay though, because there are many ways to market your company without having access to the popular platforms like Facebook or Instagram. You can use other mediums such as blogs, flyers, pamphlets, etc. to get your message across.

By investing time into creating content that people will look at, connect with, read, and eventually buy from you, you will see results! It takes work but it WILL pay off in the end.

And while we don’t want you to spend lots of money buying ads, there are ways to launch your campaign effectively and cheaply.

There are several free tools out there that can help you begin your zoom marketing journey. By leaving your smartphone at home during your meetings, you can also save money by not paying for online meeting services.

Create engaging videos

zoom marketing strategy 2020

A well-made YouTube video has great visuals, interesting content, and is filmed with quality settings. These three things make your video more attractive to viewers and prove that you invested in advertising for your channel.

When it comes down to it, most people who watch online content are looking for entertainment. You can’t simply put out an empty video and expect people to watch it! If you don’t care about your own channel, at least invest in some basic filming equipment so you know what you’re putting out there.

It will cost around £20 – 30, but investing in good lighting, decent camera equipment, and appropriate background music will ensure your videos look professional and set apart from the rest.

There are many free or low cost ways to create engaging videos. Some of the best software available now allows you to edit and upload videos easily as well.

Caroline Shaw is a blogger and social media manager. She enjoys blogging about current events, lifehacks, and her experiences as a millennial working in New York.