Creating a successful YouTube channel is more than just knowing how to use the platform, it’s about establishing yourself as an expert in your field. Your audience will begin to associate you with information that is trustworthy because of what they believe you know.
You can create this perception by producing content that is educational or inspirational while at the same time advertising for your products and services.
By creating engaging videos using rich media such as pictures and videos, you will be able to get more engagement which will lead to more views and comments.
There are several ways to promote your business through YouTube, most targeted towards different industries and types of audiences. In this article, we’ll go over some tips and tricks for developing your YouTube marketing strategy.
Make a good video theme
As mentioned before, your topic or genre is not determined by what you want to say, it’s determined by how well you SAY WHAT YOU WANT TO SAY! That’s like telling someone that they aren’t doing their job because they don’t work for an insurance company!
Your YouTube audience wants to see content that THEY wanna watch – something that captures THEIR attention and gets them thinking, speculating, or talking about things related to YOUR business.
The best way to do this is to make a good video theme. A “theme” can be anything from explaining how to use Photoshop to making a fun statement or question.
Having FUN while educating people is a great way to inspire action. What better place to find inspiration than online videos?
People LOVE watching other people have fun, so why shouldn’t you? Creating educational videos with entertaining segments will give you more feedback and engagement than just giving straight up information.
Get a good camera
Having a great filming equipment is one of the most important things you will need to know how to do as a youtube marketer. You want to make sure your camera is very high quality so that you can upload nice crisp videos.
You don’t necessarily have to spend a lot of money on a fancy camera, but it is better to invest in higher end products than lower ones.
The more advanced the features, the more professional looking videos you can produce. There are many sites where you can get free video editing software such as YouTube itself!
By investing in better cameras, you will be able to improve your footage and edit styles slightly. This will give your audience a nicer viewing experience.
Learn to edit
Editing your videos is an important part of marketing yourself online, especially as content creator.
After creating your video, you must begin editing it! The first thing to do is make sure that your face is clearly seen before getting into editing tricks.
Some people start with the voice over and then add the video later- this isn’t good practice unless you are very professional.
Start by recording your own voice off camera and then adding in the video bit later.
The next step is to look up some tips or tricks for editing. There are many free resources available via YouTube and other social media channels.
But remember, even if you aren’t totally pro at editing yet there are always things you can do to improve them. Take your time to learn something new once every few days to keep your skills fresh.
Buy products to put in your video
A lot of people make the mistake thinking that making a YouTube marketing video is just about buying a pretty cool thing and putting it into your video. This is not the case at all!
Making a successful youtube video does not start with buying a ton of things and trying to fit them into the video. Your content should be researched, informed, and meaningful.
By this we mean don’t buy a bunch of random junk and talk about how great it is, or use an ugly font because you can’t afford better ones.
Connect with your audience
A well-crafted video will draw in new viewers, but it also is a great way to connect with current listeners. Create content that you would want to watch yourself and make sure to include some flavor of theme or element that people can relate to.
Youtube offers many different genres; how about you create an experiment video? That is what they call a movie where you try products or services for a certain amount of time!
You could review one product or service or several as a test run for investing in them more seriously. Or maybe just for fun if these things are easy to find.
Know your market
A few years ago, people mocked those who made YouTube videos. Now, it’s impossible to surf through the vast ocean of video content online without coming across at least one!
It seems like everyone has their own channel with all sorts of random videos that they upload every day. It is not uncommon to come across beauty gurus or fitness professionals using the platform to promote their products or services.
With technology being so advanced, creating a video marketing campaign no longer requires large budgets or special equipment. Anyone can produce a how-to tutorial, product review, or advertisement now.
This is great for you as an entrepreneur because you don’t have to worry about investing in expensive production tools anymore. You can easily create yours!
There are many free software programs available such as Adobe Premiere Pro and YouTube Studio which allow you to edit, add music, graphics, and even launch your video onto YouTube.
Not only that, but you get full analytics so you can monitor what works and what doesn’t for your business.
Know how to promote your video
Now that you have done some research and determined what kind of videos are popular, what types of videos work for your audience, and whether or not you want to make your own videos, it is time to start creating yours!
Promoting your video can be quite difficult at first due to there being so many ways to spread the word about your product and service. With that said, there are certain strategies that always work. You should know these strategies well before trying to market yourself online.
To begin promoting your youtube channel, here are our top 5 tips.
1. Create a YouTube Profile
This seems like a very basic tip, but making an effective profile takes just as much effort as producing a video. Your profile includes your name, email address, linkedin account, website, etc. It also contains all of your personal information such as where you went to school, any certifications you have, and anything else that may influence people’s perceptions of you. Make sure to check out our article: How To Pick A Great Username For Yourself Online.
2. Update Your Channel Settings
Settings include privacy settings, descriptions, categories, upload limits, and more. These can be adjusted depending on what you want your viewers to see. For example, if your channel is mostly business related content then you might want to update your description to emphasize that stronger.
Create engaging videos
The second part of creating successful youtube marketing videos is finding the right length for your video. If your video is too short, people will not have time to give it their attention before moving onto the next thing.
If your video is way longer than needed, then some of them may become boring or tedious to watch. Your audience wants to see an entertaining video, so make sure yours is!
Your initial goal should be to create a movie-length video that makes sense with your business. Start by making a 30 minute video and work from there.
There are many free tools you can use to edit your videos. You do not need to invest in expensive software to produce quality videos. Many online platforms now offer free versions as well.