Creating engaging, entertaining videos is not easy. It takes time to hone your video making skills. But when you do, it becomes very interesting to create and watch them.

Video marketing is one of the most effective ways to market your business or product. By creating videos that appeal to your audience, you can attract new customers, increase traffic to your site, and strengthen relationships with existing ones.

The first step in developing your video marketing strategy is deciding what kind of videos will be used to promote your company. There are three main types of videos that can be created: short films, longer stories, and testimonials. Read on for tips on how to make the best use of each!

Short Films: These are typically two to five minutes long and they usually contain an advertisement or direct message (DM) call-to-action (CTA) item. A great way to use this type of video is as an introduction to a larger story or article. They are also good for breaking up large articles so people can read more quickly.

It’s important to note that not every movie considered a “short film” was designed to advertise something. Many classic movies were just straightforward storytelling. So when producing your own short films, add some advertisements or DMs to make them more powerful.

Longer Stories: Like short films, these can be made into podcasts or blogs that continue beyond the length of a few minutes.

Types of video marketing

what is video marketing strategy

A recent trend in digital media is using short, quick videos to promote your business or product. These are called animated videos or GIFs (short for gifty pictures) because they contain still photos that have been designed to move or animate when you add sound.

Video marketers use them to talk about things related to their field, showcase an item or products, and/or give testimonials or interviews. Because it requires no writing, these are usually filmed quickly with little editing.

Increasingly, people are creating their own animated videos and publishing them on YouTube or other sites. It’s not hard to do, but it takes some time to develop your filming, editing, and content-creation skills.

There are several types of videos that make up this growing genre of online advertising, so let’s go over all of them! Read on to learn more about each one.

Promotional Videos

These are typically shorter than most others. They can be two minutes long at the longest, but sometimes only a few seconds are needed to convey important information.

Considerations when creating a video marketing strategy

what is video marketing strategy

Creating a solid video marketing campaign is more than just filming yourself talking about your product or service. It’s thinking through all of the different components of what makes up a successful YouTube video.

This includes choosing the right length for your videos, picking an appropriate genre, investing in good quality equipment, editing software and plugins, and finalizing your script. Beyond that, you will want to be sure to create engaging content and cater it to match the audience.

You can also consider whether or not to use paid advertising to promote your videos. This could include buying YouTube ads, Amazon Ads, or other platforms.

Creating a video marketing plan

what is video marketing strategy

Now that you have your story, your product or service, and a way to spread the word, it’s time to think about how to actually create your videos!

The first step in developing an effective video marketing strategy is to understand what kind of content people are already creating online and why they succeed at doing so.

By studying other successful videos, you will learn some key tips and tricks for starting your own channel. You can also use these strategies as inspiration for your own creative ideas.

There are three major types of videos used in video marketing strategies: short films (like this one!), medium length presentations, and long form documentaries or interviews.

This article will talk about ways to make your next video either of the latter two types!

What is a documentary video?

A documentary video is similar to a regular video except that it is much longer. They are usually related to a topic that attracts interest, such as health benefits of certain foods or cars.

Documentary videos typically tell a narrative story that comes with natural breaks, like scenes and transitions. A narrator brings the material to life by telling his or her side of the story.

Some examples of documentary videos include: cooking shows, car reviews, fitness programs, etc.

How to Make a Documentary Video For Your Business

You can start filming yourself talking about your products or services and then add additional pictures and media to liven up the video.

Identify your target market

what is video marketing strategy

A key part of any marketing strategy is knowing who you want to reach. You can use video as a way to connect with your audience, create an emotional response, or show off what you have or offer.

By defining your messages and targets, you will know how to focus your efforts and spend your money more efficiently.

Your target audience should feel comfortable giving you their information, and you should make them feel confident in you. If there are issues they feel concerned about, then it’s time to rethink your message or tactic.

Take some time to do some research and figure out who your ideal customer is. Then, determine if there are ways to cater content to that person.

You may also need to reevaluate whether this product or service is worth the price. Sometimes, people buy things because of advertising, not due to the quality of the item.

Consider your target market’s preferences

what is video marketing strategy

With the explosion of content available to you, it can be tough deciding how to use your time and resources wisely. This is especially true for business owners who are in the process of developing their voice as an entrepreneur or professional.

If you’re reading this article, then you’ve probably already made some type of media (be it YouTube videos, blogs, etc.) but you’re likely not doing it very well. You may have even started using video marketing strategies, but you seem to be struggling with what to do next.

That’s totally normal!

The key is to consider your audience, determine your goal, and find ways to connect with them. Then, focus on creating engaging and measurable content that will reap benefits for your business.

You’ll also want to develop good messaging and solid advertising campaigns to push out targeted content. That way, your customers will know exactly what to expect from you!

And lastly, keep learning about different ways to leverage media to promote your business. There are always new things you can try!

In this article, we’ll go over some helpful tips on how to apply video marketing strategy to grow your business.

Do they like videos?

what is video marketing strategy

Even if you don’t produce any YouTube content, you can use video to your advantage as an entrepreneur. You just have to know how to take advantage of it!

Running a business means there are always things to do, but making a change or investing in something new is sometimes tough. For most people, doing so requires convincing themselves that this will work.

For me, I needed to make sure that I had enough proof that marketing via video was effective. So, I did some research and gathered all the information I could find about why video marketing is such a powerful tool.

After reading lots of different articles, watching many YouTube videos and listening to various podcasts, I noticed one thing: almost everyone mentioned two key points when talking about how to start creating your own videos.

The first was to determine what kind of videos you want to create. Are you trying to inspire others with your business or company? Or maybe you’d like to teach other professionals the tricks of the trade.

Whatever type of video you choose, the second step is to figure out if there’s already a similar video out there that has gone viral. By studying these examples, you’ll get inspiration for your own videos!

Interacting with and educating your audience is a great way to boost engagement and connect with them. This, in turn, will increase traffic to your site and merchandise purchases.

If you were to create a video marketing campaign, what would you focus on?

what is video marketing strategy

Producing videos that appeal to your audience is an integral part of any successful online business model. Whether you’re filming how-to or motivational videos or product reviews, creating engaging content is fundamental to reaching your goals.

If you had enough money to produce a continuous stream of high quality videos for your website or YouTube channel, what would you be doing with it? More likely than not, you would be producing more of the same kind of video over and over again!

That isn’t the best use of your time or resources. Instead, you should aim to mix up your video types and genres to gain attention and engagement from your viewers.

What time of day would you post?

what is video marketing strategy

Time is one of the most important factors in video marketing. When posting your videos, you should consider when people are going to be looking for content. For example, if your business has a website, then you can use that as a way to create content. You may also choose to do some live streaming or virtual meetings via Zoom or Skype.

Caroline Shaw is a blogger and social media manager. She enjoys blogging about current events, lifehacks, and her experiences as a millennial working in New York.