Over the past few years, video has become one of the most important marketing tools for almost every business. With the ability to be shared across all major social media platforms and put in place directly through your website or mobile app, it is easy to see how powerful this medium can be.

Businesses have found that creating their own videos and distributing them via different channels is an effective way to market their product or service. Even better, they’ve realized that you don’t need very much money to create engaging videos that will effectively get people to share your content and talk about you!

There are many ways to use video to help grow your business, but one of the most basic is establishing a channel where you can drop videos related to yourself or products you offer. These videos should be oriented towards promoting your company, telling your story, showcasing your talent, or any combination thereof.

In fact, we would even say that having a YouTube channel is now nearly mandatory for anyone who wants to succeed in internet advertising. Almost everyone uses YouTube at least occasionally, if not frequently, so creating a profile is a great way to start building your brand.

The different types of video marketing

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There are many ways to do “video” or what some call content marketing. Some use the term marketing very loosely, including posting videos on YouTube as content marketing. This article will discuss several types of video marketing that can help you take your business more seriously.

The first type of video marketing is called testimonials. These are interviews or recordings of yourself talking about your product or service. By adding an emphasis on how your product benefits someone else, it creates interest in the product for potential customers.

Another way to do video marketing is through making a movie. Creating a movie related to your business or industry is a great way to gain exposure while also promoting your brand.

A third option is creating a teaching video. Rather than telling people something they already know, create a lesson plan using lessons learned from others or things you have experienced working with your company or product.

Last but not least, create entertaining videos! Product demonstrations, reviews, humor, and entertainment all contribute to giving your audience a sense of ease when exploring your products and services.

Touchpoints in video marketing

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There are many different types of videos used for viral content. Some use it to advertise a product or service, while others use it to create an engaging experience that fans want to continue watching.

A video advertisement is only twenty seconds long, which makes it difficult to retain audience attention for longer than that. To keep viewers interested, advertisers look into other areas they can add into the video to draw more focus.

These areas include:

The setting of the video

An interesting person or talker

Images and decorations

Music, sound, and voice effects

All of these contribute to making the video more attractive so it will be watched longer. Product advertisements usually have a narrator who talks about the product or someone else who has testimonials or uses of the product.

For example, if the ad is for mascara, then they might show close ups of some users using the product before talking about how it helps make their eyelashes thicker. An appealing music track and voice tone also help promote engagement.

Creating a video marketing strategy

A few years back, creating engaging videos that people would actually want to watch was an impossible task. Now it has become much easier as technology makes it possible for almost anyone to create a video!

In fact, there are now many free or low cost tools available that allow you to produce your own videos with ease. Technology is constantly evolving so using one tool for another is always efficient and practical.

That’s why in this article I will be talking about some of the best free video editing software around, what type of videos they can help you make, and then how to use each one to achieve your business goals.

We’ll also take a look at some easy ways to edit your videos online without too much hassle.

Tips for video marketing

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A few tips to help you start creating your own YouTube videos or better yet, improve what you already have. Many people begin by trying to create a short video with their smartphone but it can be difficult to hold a conversation while filming!

Start small by making a shorter video that focuses on only one topic. Or make a longer video about two topics connected together. This helps you hone your ability to edit quickly and effectively.

Try recording in a room without much natural light if you must do live streaming. You want to avoid very bright lights which could cause glare on your camera. We recommend doing it during daytime hours so your footage is not too dark.

When editing your videos, try using free software such as Adobe Premiere or Windows Movie Maker. These have easy drag-and-drop features and can easily compress the file size. Avoid expensive professional grade software since these may lack ease of use and are more complicated to manipulate.

Don’t overdo it when investing in equipment. A decent quality camera will cost around $500-$1,000, a good microphone is under $100 and an internet connection way to keep it up and running costs nothing. Focus on buying those things instead of fancy bells and whistles. Use them frequently to get familiar with them before investing more money in it.

Make sure your voice is warm and friendly when speaking into the mic.

Video marketing campaigns

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As we already mentioned, video is a powerful tool that can do wonders for your business. It’s easy to create a YouTube clip or movie using free software and resources, which are easily accessible via internet.

By creating an interesting movie or scene, you can draw in new viewers and keep current ones engaged. Your audience will feel more connected to you if they like what you have to say and want to listen!

Your average person now has access to almost every part of their life through their phone. By adding some captions and/or subtitles to your videos, you can capture attention and get people to know who you are and what you have to offer.

With technology moving at such a quick pace, there is no reason why you shouldn’t add video to your repertoire. Even if you don’t plan to make any money from it, just sharing information with others is worth its weight in gold.

Examples of video marketing

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Creating a YouTube channel is one of the best ways to use your computer time to boost your business. With the right tool, you can create a channel that does some great work for you!

YouTube gives you the ability to publish and upload videos at no cost, which means you don’t need TV budgeted to create content for your brand.

By creating engaging videos with solid messaging, you will attract new followers, keep current ones engaged, and promote your product or service.

There are several free tools that make it easy to put together your YouTube channel. What about writing a script? You can either do this yourself or hire someone to help you out.

Getting online exposure through YouTube is another way to grow your audience and increase engagement with your products and services. Read more…

Take our quiz before you start!

We have prepared a quick survey for you to take before you begin producing your first video. This will determine if this article was actionable for you and your business.

Do’s of video marketing

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One of the most common questions I get is about how to start creating your own videos. Or, how to make sure that your content does not look too professional, and instead looks more like you spent lots of money to create it.

Don’t worry, I got you covered!

In this article, we will be talking about some of the ways to add “professional” touches to your video content. We will also discuss what types of videos are needed to succeed in social media marketing.

But before diving into those tips, let me give you my biggest tip for starting off on your YouTube channel. And don’t pick just any field, or anything totally unrelated – pick a niche.

A niche is an area of expertise or special interest. For example, if you have a passion for baking, then cooking is a good niche to choose. Your potential audience can find you through recipes, so picking a field with rich content is a great way to begin.

Things to do after a video marketing campaign

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After you upload your final YouTube videos, you’re now left with some clean-up tasks. You will want to make sure that you have marked all of your owned media (Facebook, Twitter, etc.) accounts as paid so they no longer appear in the search engines under free content – this includes photos, blogs, and videos!

You can also remove or edit any copied and pasted content at this stage. Once everything is done, you can let your hard work pay off! Now is a great time to sit back and see what kind of success your online campaigns have.

Your website may still be struggling to get traffic due to limited resources, so it’s a good idea to invest in additional services like Google Ads or Social Media Management Tools.

Caroline Shaw is a blogger and social media manager. She enjoys blogging about current events, lifehacks, and her experiences as a millennial working in New York.