With the explosion of digital media, it is easy to get distracted. Between mobile devices, laptops, televisions, and desktop computers, your ability to reach out to others gets more limited with every passing second.

That’s why having a way to promote your business online through videos is so important. Not only can you create entertaining and informative content, but you also have the opportunity to connect with other people and spread your message along the way!

Video marketing is one of the most effective ways to boost traffic and interest in your site or product. And even though b2b (business-to-business) companies are not as likely to directly visit another company’s website for information, they are still an attractive target for potential customers.

So how can you use video to help grow your b2b brand? Here are some tips for creating and promoting engaging b2b YouTube videos.

Steps of video marketing

video marketing b2b

Step 1 – Create a video with a script
Step 2 – Find a venue to broadcast your video
Step 3 – Film your video using appropriate equipment
Step 4 – Edit your videos using software such as YouTube, Adobe Premiere, or other similar programs
Step 5- Promote your video through social media sites and advertisements

Video marketing is an effective way to reach out to new people. It does not require too much investment nor do you have to be very professional to get started. With just a few simple steps, you can start creating engaging videos and promoting them!

There are many ways to promote your video so that it gets seen by the right people. You can take time to understand how businesses use promotional techniques before adding those to your toolbox. Some methods include sharing the video on Facebook, Twitter, Reddit, and more.

You can also create your own website focused on educating others about your product or service. This will help develop your online presence and connect you to the community at large.

Create a marketing plan

video marketing b2b

A video with an inspiring message and solid calls to action is not enough! Creating a successful YouTube channel isn’t just about having fun, it takes planning. You need to know what you want to achieve, how you will get there, and have time set aside to consistently produce content you will be proud of.

Just because someone else does it doesn’t mean that it works for you or your business. Find out why it worked for them, and add things to make yours different but still effective.

Producing great videos requires investing in good equipment, careful preparation, and timing. Don’t expect quick results – it may take months before you see returns from your efforts. But don’t give up!

Remember, you are being seen by millions so you need to believe in yourself and your product and talk about it with confidence. If you can’t bring ourselves into the frame, then perhaps this isn’t right career path for us.

Prepare your video

video marketing b2b

Once you have gathered all of your videos, it is time to actually create them! While some people may claim that anyone with a smartphone can make a YouTube video, this isn’t true.

Making a business quality video requires editing software, special effects or plugins, and of course a decent camera! This is not something most people have access to unless they are professionally trained in media production.

That is why there are many free resources available online for anyone to use to produce their own business-quality videos. By practicing and refining your craft, you will reach a point where you feel confident producing a movie worthy of being seen by millions of people.

There are several ways to prepare your video before filming. Make sure your message, content, and style are clear and compelling.

Select the right video theme

video marketing b2b

Choosing your video marketing topic is the next step in creating engaging content. When investing time into creating your videos, make sure they relate to an audience that will actually watch them!

If you are filming for educational purposes, then teaching a specific lesson or setting a goal can be your hook. For example, if your company wants to increase online sales, then offering tips on how to boost web sales is a good idea.

Alternatively, if you are giving a tip, then clearly stating who the video is for is important so people do not view it as advertisement.

Your viewers’s attention spans have decreased, so try to use the shortest amount of time to get your message across. People tend to lose focus after just a few minutes, so keep the length under that.

Develop your video strategy

video marketing b2b

The second part of creating engaging videos is deciding how to use your video. When it comes to marketing, there are three main types of videos. They are typically referred to as off-line videos, online videos, or content videos.

An offline video is one that is solely focused on promoting a product or service. A great example of this would be going onto YouTube and making an advertisement for a book. You would put in the title and some brief descriptions about the product while including links to each page.

Content videos are just like normal videos except they are aimed more towards sharing knowledge or giving helpful tips. This is perfect if you are trying to promote a new skill or craft!

Online videos are one where you can actually talk-textly with someone else or add additional features such as music. This is good for business collaborations or customer engagement videos.

It is important to know what type of video best fits your campaign’s medium. Direct sales videos will focus more on the products and services, whereas educational videos will emphasize helping others achieve the same goal.

Video marketing strategies are very diverse so do not feel limited by these categories.

Create your video

video marketing b2b

After you have determined what type of product or service you are going to advertise, now is time to start creating your own YouTube videos!

The first thing you will need to do is determine if this is your business or someone else’s. If it is not your company then you can easily use these tips as writing hacks and create an article about how to make sure your business looks professional with no direct links to your company.

If however this is your business then it is better to find an audience that is already looking for your products or services and test out your videos there. This way you won’t look too corporate and the chances of people buying from you are higher!

Now that you know who your target market is, it is time to think about what content you want to include in your video.

You should include the name of your product, some brief descriptions, and maybe even a picture. Then add some basic information such as price, testimonials, and special offers. Your final tip would be to describe the benefits of your product and why it is needed by its potential user.

After all of this, it is time to actually film your video! Try filming yourself using The iPhone as your device and natural talking points like described above. Make sure to research good camera angles before recording so your viewers feel comfortable.

Record and edit your video

video marketing b2b

After you have gathered all of your materials, it is time to record and edit your video. Most online platforms now offer free limited features that can be used to create and test out your videos.

Most companies will give you guidelines and examples of good and bad content so that you can make yours better.

After editing, most people organize their videos by length and style. Some people start with a introductions or summary of the product before introducing the main points. Others use testimonials or interviews to emphasize how great the product is.

Some keep it simple and direct about what the product does for customers. The length of each part depends on the audience and the information they need to know.

Publish your video

video marketing b2b

It’s time to publish your b2b marketing video! Now that you have shot, edited, and formatted your video, it’s time to actually launch it.

You can choose to upload your videos directly from YouTube or another service such as Vimeo. Either way, make sure to include an appropriate title for your video and a description. Your title should tell people what they will be learning while your description is used to draw in more viewers. You can also add resources and links to products and services like this one!

After publishing, there are several places where your video can be found including social media, blogs, etc.

Caroline Shaw is a blogger and social media manager. She enjoys blogging about current events, lifehacks, and her experiences as a millennial working in New York.