One of the most effective ways to market your business is via video. Content marketing has exploded in popularity, with people creating increasingly elaborate stories and videos to share their experiences or information with others.

If you’re looking to launch your own content marketing campaign, starting with a well-made YouTube video can help get you off on a good foot.

You can make your video for free using a website that will give you all the necessary tools. Here are some easy steps to start filming and sharing your videos!

Keep reading to learn more about how to use video to promote your business. You may also want to check out our list of 30 creative ways to boost sales.

Video marketing how to get clients

The first step towards making your own video marketing how to get clients is deciding what type of product or service you want to advertise. This could be anything from promoting an online store, to offering professional services.

Once you have determined this, the next thing to do would be finding a way to capture your audience’s attention. By doing so, they will probably watch your video which sets a positive tone for your advertising campaign.

After capturing their attention, the second part of having success with video marketing how to get clients is giving them something valuable. This could be informing them of a new technique or tool, answering a question they might have, or just talking about yourself and what you offer.

Make a list of your services

video marketing how to get clients

One of the most important things to do as a freelance business owner is to know what services you have that other people can benefit from. You should always be aware of what skills you have and what you could offer others.

As a freelancer, there’s an inevitable need to advertise yourself and grow your client base.

That’s why it’s so crucial to identify your service offerings and develop strategies to promote them.

Here are some tips for creating effective video marketing messages and advertisements.

Pick your clients wisely

Even though you might not have any money, this is still an excellent way to start building your client base. Rather than trying to approach every person who could use your services, pick your clients carefully so that you can focus on serving them well.

There are many ways to develop your career as a freelancer including through social media, direct mail, flyers, blogs, advertisements, etc. Starting with video marketing is one of the best options because it does not cost much or require too much time.

By creating YouTube videos or doing live streaming, you can reach out to different audiences and keep yourself busy at the same time. You will need to know what kind of content people are looking for in order to create good videos.

What about no money? Many companies hire freelancers now via online applications or by advertising their website where professionals can apply.

Create a marketing plan

video marketing how to get clients

A successful video marketer will know how to put together a business plan. This is an important thing to do as you grow your channel!

As you can probably tell, I’m not talking about a short-term business plan here. Rather, I’m referring to something more long term. You should have a goal of developing your channel into something sustainable and profitable.

This takes planning. It takes time to develop content that people will want to see. It takes investing in good equipment and software. And it takes knowing when to be creative and practical with your campaigns.

It’s okay if you don’t know everything immediately, but thinking through the steps to success is crucial.

Invest in good quality filming equipment

video marketing how to get clients

This is one of the most expensive pieces of equipment you will buy, but it can make a difference in how your video marketing campaign turns out!

If you are looking to start creating more engaging videos, then investing in some decent filming equipment is essential.

You do not have to spend a huge amount of money, however, there are several affordable alternatives that work just as well if not better than buying higher end models.

Many people begin by purchasing their own smartphone before investing in other recording devices such as DSLRs or even regular cameras.

By doing this, they create usable videos at a relatively low cost. The quality may be lower than what we mentioned earlier, but for starting off, this is fine.

Get your own studio

video marketing how to get clients

Even if you are not planning to make videos as your main source of income, it is important to have a way to produce content for other brands or companies.

This will help you build up your reputation and establish yourself as an expert in your field.

By producing content for others, you can earn some good money while also developing your writing skills.

You could even start freelancing and making extra cash online through sites like and where you can offer your services as a writer or illustrator.

Alternatively, you could create your own YouTube channel and upload videos related to your area of expertise.

Tell your clients about the video marketing program

video marketing how to get clients

Now that you have done some research into the benefits of using videos in business, it is time to start developing your business with this new medium!

Most people are familiar with how businesses use advertisements to promote products or services. But what if we took away all of the pictures and added talking? That would be advertising via video.

That is exactly what many large corporations do for their customers. By adding a chat feature to their website or app, they offer live conversations through the device users own or access to (phone, computer, tablet).

This is called conversational commerce. Since it is interactive, it is considered more personal than just listening to an advertisement.

Conversations can include questions and answers about brands, topics, or anything really. This is perfect for direct sales!

Direct sellers typically begin by introducing themselves and telling others about the product or service. Then they invite other individuals to purchase it from them. This is very successful as there is no middle man taking a cut of the money.

Ask your clients to tell their friends

video marketing how to get clients

A few years ago, social media didn’t exist and people were still using printed flyers to promote their businesses. With the emergence of sites like Facebook and YouTube, it became easy to advertise yourself or someone else’s business!

By creating videos that are focused on you, your product or service, and adding rich content and aesthetics, you can attract new customers and keep current ones.

Running a video marketing campaign is a lot different than running a traditional advertising campaign, but it doesn’t mean you can’t have success! It takes some planning and effort, but not much more than writing a good sentence twice.

And while cost per view isn’t necessarily the best way to evaluate the effectiveness of your advertisements, making sure to spend money on production and promotion of your videos is.

Encourage reviews

video marketing how to get clients

One of the best ways to gain exposure for your business is by encouraging other people to work for you or mention you in a positive light. By offering a discount or coupon for a product or service, you can inspire more customers to do just that!

Running an online store? Offer a percent off sale to sites with good quality content. Your potential clients will enjoy the savings while promoting your brand.

As much as we’d like to think that everyone our own size loves us and wants to spend money on fashionable clothing, it doesn’t happen very often.

Luckily, marketing strategies have come a long way since A.D. 250! With the right tools, you can create lusciously-looted sales quickly and easily.

But first, let’s talk about why getting comments and testimonials from current customers is so important.

Caroline Shaw is a blogger and social media manager. She enjoys blogging about current events, lifehacks, and her experiences as a millennial working in New York.