A growing number of businesses rely heavily upon online video to promote their products and services. With the explosion in use of YouTube, Facebook, and other similar platforms, it is almost impossible to run into a situation where there is no longer active use of visual media.
This seems like an obvious statement, but many brands forget this part of their marketing strategy. While text-based content can be helpful in providing information about your product or service, it is not the only form of communication that exists.
Businesses often neglect incorporating some kind of visual element into their campaigns because they believe that everything has been done. This isn’t true! There are still lots of ways to include videos in your advertising campaign.
Fortunately, we have some tips here for you to try. After reading our article, you will know what types of videos work best for different industries and how to create yours.
Types of videos
Creating a video to promote your business or product is not a simple task. There are several different type of videos that you can create for your company, depending on the nature of your business and what products you offer.
There are two main types of videos: promotional and explanatory. Promotional videos tend to be slightly more dramatic and flashy with emphasis on the sale of a product or service. Explanatory videos feature an interview or discussion of some kind, usually focused around how to use a product or technique.
Both types of videos can be made in any genre, but there are some that seem to work better than others. Here are the top five!
Testimonial videos are one of the most effective ways to use video marketing. A testimonial video features a current or past customer talking about their experience using your product or service.
The customers’ stories can come from anywhere, such as through social media interactions or conversations they had with you online or elsewhere.
By adding these into your YouTube channel, people will be able to see first-hand accounts of what you have done and how it has worked for other people. People love hearing what good things other people have done, so don’t hesitate to add some!
How to Create Testimony Videos: Asking your witnesses to write down their answers ahead of time and then filming them while they do so can help avoid poor quality testimony videos.
Platforms to create videos
Creating a video is not as easy as some may make it seem! There are many ways to do this, but the best way depends on your industry, what you want to get out of the video, and how much budget you have.
There are several great free software platforms that allow you to create a YouTube channel or fitment for other social media sites like Facebook, Twitter, and Instagram. These software programs also help edit your videos in the browser or phone app format, which can be very helpful since not every computer has professional editing software on it.
These software apps include Adobe Premiere Pro and After Effects, Google Suite (including Gmail, Drive, and Plus), and Microsoft Office 365 ($99 per year). Some require you to pay an additional fee depending on how much content you plan to add to your channel.
Creative content
A great way to start creating your video marketing videos is by conducting an analysis of the current trends in video marketing. You can do this by looking at the YouTube channels that are making a splash and how they use their videos to attract attention.
By watching these videos, you will learn some helpful tips and tricks for developing your own style. Some of the best ways to create engaging videos include using creative imagery or illustrations, being direct with your messages, and incorporating stories into business presentations.
When it comes to telling a story, there are several types of stories that can be used. Using a narrative storyline is one type of storytelling that can help develop your personal brand through media.
A second type of storytelling is called allegory which refers to events that seem unrelated until you connect them together. With allegories, things come full circle and what you’re reading ties back into earlier parts. This gives the reader/viewer new information while also reinforcing past concepts.
The third type of storytelling is called metaphor which compares two different ideas or concepts and connects them together. For example, if someone mentioned cars then planes would be a good comparison because both work and play similarly.
Using these three styles in a sequential order creates an effective storytelling experience. Having multiple stories told simultaneously can get confusing so editing software such as Adobe Photoshop or Microsoft PowerPoint can be very useful to produce seamless transitions.
Digital marketing strategies
A rising digital media platform is creating waves across all industries, educating consumers on how to make content they love and sharing it with the world!
Content creation has become one of the most popular past-times in our society, with people producing an average of 643 words per day (that’s over 2,000 words every week!). More individuals than ever have access to powerful technology that allow them to produce quality creative material.
With this increase in creativity comes an increase in opportunities to use it for your business or product. What some may not know, though, is just how effective content can be for your company.
It’s no secret that online content is important, but what kind of content and what time frame is needed to prove successful? Luckily, there are certain types of content that perform best depending on the audience, so we will go into more detail about those here.
What is informal video content?
Informal videos are typically set up like conversations. They are usually filmed at a place or event that seems natural to the speaker and features them talking directly to the camera. These are sometimes referred to as “vlogs” because they are often shot using a smartphone and uploaded to YouTube.
Some examples include: YouTubers filming their daily lives, celebrities doing Q&A’s, or companies holding open discussions/question & answers via social channels.
Video marketing strategies
A lot of people try to make the case that you can’t use video as an effective tool for online marketing. This is not true! While it may be new, there are many ways to use short videos to help grow your business.
There are several reasons why using videos in marketing is so powerful. It’s just plain fun to add some media depth to your content. Your audience will connect more deeply with what you have to say when they see something interesting happening on-screen.
And finally, shooting and editing a video doesn’t take too long! If you have ever wanted to create your own YouTube channel, this is perfect opportunity to do so without any special training or equipment.
There are plenty of free software and apps that anyone can use to produce great quality videos. Nowadays, even most phones have good enough camera qualities to satisfy most users’ needs.
How to create video marketing campaigns
Creating your first video is an exciting way to begin your career as a social media influencer! While there are plenty of ways to make your videos interesting, catchy, and engaging, one of the biggest factors in success for most people is content.
What we mean by that is making sure you have enough of a topic before creating your video, and including enough details about this subject matter. Your audience will be able to tell if you don’t know what you’re talking about, or if you don’t seem like you care about it – which is definitely not something you want to project when trying to get more followers or engagement!
There are many great free resources available online with tips and tricks for aspiring social media marketers.
Connecting with your audience
A video is a powerful way to connect with others. It is more engaging than reading an article or listening to a podcast, and it can be a much faster medium for information dissemination compared to still images or videos.
Studies show that people spend about two and a half times longer watching a one-minute YouTube clip than clicking through a similar length article. This difference is due to how well the viewer feels connected to the content — there’s just something intuitive about looking into someone else’s eyes as they talk to you.
Connection is also important in marketing. Businesses that are able to create relationships with their customers and potential clients develop trust, which is one of the most fundamental components of success.
Business owners who are willing to put themselves out there will find that their business grows naturally, because people want to do what sellers do: give them good reasons to believe in them.
Time and budget
A few years back, video marketing was almost exclusively for large corporations with big budgets to create expensive videos. Now that technology has advanced so quickly, anyone can start experimenting with the medium!
Since then there have been many ways to effectively use video as an advertising tool. What you need to focus on is how much time and money you have and what type of audience you want to reach.
If you don’t have much money but have an interesting story or idea to tell, you can still do your research and develop your video yourself (or hire someone to help you). It will take some investment at first, but it’s worth it in the long run if you’re willing to learn about media production and SEO.
There are several free tools you can use to test your ideas before investing more money into them. By doing this, you’ll gain knowledge and experience, which only helps your business grow.
