Videos are much more engaging than still pictures or auditory experiences. When making a video, try to add some element of movement or animation. Try filming yourself doing something- cooking, talking, interacting with others, whatever you like!

Using a web camera is the best way to film your own videos. You can easily edit your videos using free software such as YouTube or Google Suite.

Video marketing is very popular these days. Many companies use it to promote their products. It’s easy to produce and distribute short videos that resonate with audiences.

There are several ways to use videos for business purposes. This article will go into detail about them.

Choose the right video marketing platform

using video in marketing

Choosing a great video hosting site is very important! You want to make sure you have enough room to grow your channel, as well as good quality videos and software that facilitates editing.

Most people start off using free platforms like YouTube, but this can be limiting later on. If you are trying to expand or develop your business, you will need greater resources than what YouTube offers.

You should also look into the different ways you can edit your videos. Some software only allows users with special training to do some things, which may not work for you if you are looking to improve your filming skills.

There are many paid video sharing sites out there, so why not try one of those for your channel? Many offer powerful features that help you run your business more efficiently, such as being able to add transcripts to your videos and track who has viewed them.

Plan your video marketing campaign

using video in marketing

After you have identified an area of your business that needs some exposure, it is time to determine if a video is needed. Is your product or service able to stand on its own without a little extra help?

If you are not sure whether or not a video is necessary, then at least test one! There are many free tools out there these days that you can use to create a quick YouTube video or other type of online content.

These apps make creating videos very easy and cost-free. Many even allow you to edit and publish directly from the app so you do not need additional software or someone with more technical skills to put this article together.

By testing out a few different videos, we were able to figure out which types of videos helped our businesses the most.

Produce great content

A well-made video can stick for several reasons. First, it is easier to watch than other formats like YouTube videos or articles. Second, due to their shorter length, people are able to review them faster. And third, they create a sense of engagement as users have to click play to see what happens next.

With that said, creating a successful video doesn’t happen overnight. It takes time, effort, and many iterations before you get something good.

Luckily, there are a few tools available to help you with this!

You can either use free software or pay apps to produce your videos. There are so many options out there, but not all of them will necessarily make you money. Some may even cost too much at times!

We will go over some basic tips here on how to produce your first video using only free resources.

Distribute your videos

using video in marketing

The next step in video marketing is to start distributing your videos! You can do this by creating a YouTube channel, publishing posts on other social media channels, posting links on blogs, or producing your own website where you host your videos and add rich content.

By using multiple distribution methods, your video will get found more easily. Plus, it’s an excellent way to create engagement as people can interact with your content directly through the medium of their choice.

Interacting with others via comments and questions is another great way to gain attention for your content and yourself. An easy way to incorporate comments into your videos is to ask live audience members or interested parties to comment on different aspects of the product or service you are promoting.

This creates interest and feedback which helps promote engagement. And engagement is what sells.

Create engaging videos

using video in marketing

The first way to use video in marketing is to create an engaging, entertaining YouTube clip or movie. You can make your film about anything – business, career, education, fitness… you get the idea!

Your film should be two minutes long at most. Two-minute movies are a very popular length that people have a tendency to scroll through quickly, making it more likely to gain attention.

However, do not make your movie too short. If your message does not get told within this time frame, then its worth lost on you. Your audience will lose interest before you even start talking!

Your film must tell a story! Stories are great ways to grab someone’s attention for longer than two minutes. A good story is tiring, so keep that in mind when filming!
You now know how to create an engaging movie/video. Let us talk about some tips for shooting yours.

Use timing in your videos

using video in marketing

The best way to use video in marketing is by using it properly. When done correctly, a well-made video can be powerful tool that engages audiences and attracts new followers.

Timing is one of the most important parts of making a successful video. This article will talk about some tips for how to use time effectively in your next video.

Encourage commenting and sharing

using video in marketing

A video is such an effective way to market your business or product that most companies now begin with a personal message before launching into their main topic.

By starting with something people can connect with, it creates context for them to feel comfortable coming back to watch the whole thing.

Your audience will contribute more if you invite them!

Most online platforms offer free accounts that allow you to upload videos and/or add comments. Pick one day every week to spend some time filming and commenting about what you know so that your followers can look forward to seeing you around.

Running a YouTube channel is not just about making entertaining videos, it’s about establishing a community of loyal followers who benefit from your knowledge and expertise.

Link your videos to your website

using video in marketing

After you create your video, the next step is to actually use it! The first way to use your video is to link it to another site or web page. This can be done through YouTube by copying its URL or using their built-in tool for that.

Once there, you can choose to edit the text or not for this linked article. If you would like to add additional content such as pictures or other videos, you can also do that.

By adding these links, you are creating online exposure for the source of the film (your business) and enhancing your SEO (search engine optimization), which helps your website rank higher in search results.

Caroline Shaw is a blogger and social media manager. She enjoys blogging about current events, lifehacks, and her experiences as a millennial working in New York.