Changing trends in marketing are inevitable, but that doesn’t mean you have to give up and play hard to survive. In fact, staying aware of these changes is one of the best ways to improve your own personal marketing strategies!
By being familiar with what others are doing, you can pick and choose which ones work for you and combine them into new strategies that make sense for your business or brand.
That’s why it’s so important to stay up-to-date on current trends and techniques in marketing. You will find lots of tips and tricks here at The Articulate Writer!
We hope you enjoy reading our latest collection of blogs focused on all things marketing. Keep an eye out on our site and our social media accounts for more inspiration and learning experiences.
Since writing is such a universal tool, we’d love to add you as a friend on both LinkedIn and Facebook. Let us know some of your strengths as a writer and maybe even share a few stories from your creative process! We’d also love to connect on Twitter, where I go by @WritersTools1 and Lisa goes by @Lisa_Biggs_.
Product launch campaigns
A product launch is typically characterized by two parts: announcement of the product, and then an in-store or online availability period for the product.
The first part often includes an event that features the product launch, such as an open house where people can explore the products and gather information about them. Or it could be via social media, blogs, advertisements, and so on.
The second part usually consists of offering the product to some percentage of customers (usually those who participated in the event) and gathering feedback. This helps determine if the market will accept the product and whether changes need to be made!
Both parts of the launch are important sources of marketing knowledge. Part one teaches you how well the company markets their product while part two confirms or denies the effectiveness of the product.
Identify your target market
A successful business owner or entrepreneur knows how to reach out to their customers, but they also know who their ideal customer is. They understand what types of products and services appeal to this person and how to cater their product/service to them.
This isn’t always as simple as it sounds!
Most businesses assume that if someone does not like their service or product then there must be something wrong with it. This can sometimes make people feel discouraged from trying the product or taking other action because they think that nothing will work for them.
As a business leader, you need to realize that not everyone will enjoy your company, products, and services. You should never focus on just “winning” over one individual though – instead, use strategies to draw in new customers, keep current ones, and develop a loyal audience.
Create a marketing strategy
Creating a marketing plan is not an easy task, but it is something that you must do if you want your business to grow. When investing in advertising or other mediums such as social media, there are always things like budgets, timing, and strategies involved.
Having a clear picture of what you intend to achieve and how will be important in determining the success of your campaign. It’ll also help you determine whether or not your budget is being well spent.
As mentioned before, developing a marketing strategy is not just about having an advertisement for a product or service. It is definitely more than just putting up pictures and promoting them.
This article will go into detail on some ways to develop a successful marketing strategy for your business.
Test your marketing strategy
A few years ago, you needed to have a ton of money to market your business or website. You had to invest in expensive billboards, print advertisements, and even TV commercials to get attention for your services.
Now that technology is moving at light speed, it’s easy to waste time trying to find new ways to promote your company. With every passing day, there are new tools available to help you spread your message, increase exposure, and earn profits from the service you provide.
The best way to use these tools is by testing them out!
There are several free strategies that can be used to test the effectiveness of different types of advertising.
Measure your results
A few years ago, there was an explosion of new marketing strategies and techniques. Now that the fireworks are over, however, you will notice that many marketers are now focusing more on measuring their effects to see if they work.
This is very different from the way things were done in the past. The standard approach was to launch your new business idea or campaign with little to no proof it would actually work.
By the time you got around to testing your material, gathering signatures, and getting feedback, people had already left for the day. You could also be wasting money failing to measure success!
With so much emphasis being put on proving effectiveness, the field has become very competitive. Just because something worked for someone else does not mean it works for you. You have to test it on your audience, under your conditions, and determine whether it works for you – this is what measures focus on.
Take advantage of social media
Social networking sites like Facebook, Twitter, and YouTube are one of the most powerful tools for marketing professionals in this era. Many businesses use these websites to create engagement with their audience or find new opportunities to connect with your audience.
By adding an interactive element to your business, you increase exposure and reach while fostering community among engaged users. Yours can be a valuable tool to showcase your products and services or even to advertise for other companies!
To start using social media as part of your marketing strategy, choose from either creating an account directly on each site or finding a third-party service that helps you do it all.
The latter is often more practical because they handle the accounts and settings for you, making it simpler to update and grow over time.
Distribute promotional materials
A great way to promote your business is by distributing appropriate promotional material about it. This can be an interesting article or statement you want people to read, t-shirts with your brand logo, information sheets, and/or flyers.
You can distribute all of these things through different mediums: blogs, magazines, newspapers, social media sites like Facebook and Twitter, etc.
By using this technique, you will give more exposure for your business which could lead to new customers. People who see your promo item may come directly into a store, use your services, or both!
Running low on marketing ideas? Try giving away free content to increase interest in your business. An example would be writing an eBook that you offer freely online. You then collect email addresses to add you to as a sponsor or vendor for their website. Or you can outsource creating a freebie if you are too busy.
And don’t forget about word of mouth advertising either. If someone talks well about your company, tell them what yours is so they can spread the knowledge.
Online surveys are another way to gather useful data. By asking questions, you get answers! The same goes for interviews, YouTube videos, and anything else potential clients might find you via.
Encourage website visitors
A few months ago, I read an interesting article about how to win as a business owner. The author mentioned using social media to help you achieve your marketing goals. He also mentioned getting inspiration from those around you and making changes to better yourself.
He gave some great tips that can be applied into your advertising strategies now. One of these tips was encouraging others to do things- this includes supporting other businesses, offering your services, and promoting their work.
By giving credit to someone else for their success, it creates an influence or push towards more people doing the same thing. This is called word of mouth marketing.
People will share information they feel is helpful or good with others. By creating engaging content, you are helping spread the word about your product or service.
Interacting with others online has become a way to connect. With the growing use of smartphones and tablets, posting pictures and comments on various sites is easy. You get to showcase your talent while inspiring others to try new things.
