Creating a video and promoting it is not easy, but it’s very important to do well if you want your business to succeed. More people use videos in advertisements these days than ever before, so creating marketing videos for your business will give your company a leg up on the competition.

Businesses have been using short videos to promote their products and services for years now. It’s an effective way to communicate with your audience, and can be cost-effective too! The best way to implement this into your advertising plan is to create engaging, interesting videos that clearly show why your product or service is necessary.

There are several ways to market your business via YouTube, and we will go over some of them here. This article will also talk about how to advertise on YouTube as a business owner.

Invest in good quality filming equipment

marketing with video

As we mentioned before, you do not need a fancy camera to produce decent marketing videos! That is definitely false. A very affordable way to begin producing video marketing content is by investing in a great smartphone or handheld camera.

These mobile devices are perfect for capturing short interviews or product demonstrations. They have enough memory space to easily edit your videos without having to invest in more expensive cameras.

Find your marketing topic

Starting with a good video is very different than starting with any other form of content. It’s not like writing a article or creating a picture collage, where you can easily start with the general concept and then tailor it to match your product or message.

With videos, you have to make your idea actionable and practical before you can really get going. More likely than not, people will notice the difference between a vague YouTube clip and something more targeted and deliberate.

That means you need to know what your product or service is before you begin filming and editing your video. What are its strengths? What features should customers expect to see?

You also need to be clear about who your audience is and how they spend their time. If this is for business purposes, find out if there are ever-changing standards for doing things and if there are ways to win over potential buyers without expensive advertising.

Then, think about what type of media you already use in your business and add some depth to it. For example, if you sell gardening equipment, consider shooting a short movie using still photos and voiceovers to show off your most popular products.

Once you’ve got those basics down, choose a theme that applies to your product and market it using footage and illustrations appropriate to that genre.

Conduct market research

marketing with video

A strong marketing video will gather attention, hold your audience’s interest, and make an impact. Your potential customers are looking at you via their own devices, so make sure that device is good to go!

Running a YouTube channel or publishing videos on social media channels like Facebook and Twitter gives your business a quick way to spread its message across many platforms.

By creating engaging content, people will be curious to see what you have next. People spend more time watching videos than reading, so use this opportunity to expose your products and services.

Your goal should be to create interesting, well-researched content that appeals to your targeted audience. If there’s something you know how to do, then showcase it!

Many businesses find success by producing educational videos about their product or service. By educating your viewers, they feel confident in what you’re offering.

Create engaging videos

marketing with video

A video is a type of content that can be quite powerful when used properly. It’s increasingly easy to make your own videos these days, which means you should try it out!

If you are reading this article, then you have already done at least one video (maybe even several). Videos of yourself talking or answering a question is usually called an “YouTube clip.”

Making a YouTube video is similar to writing a piece of text – except instead of typing, you are filming and editing with software.

The tricky part about marketing via video is that people may not want to watch you talk for too long — so how do you get their attention without overstaying your welcome?

Your answer depends on what kind of product you are trying to sell and who you are selling it to. For example, if you are trying to promote a new fitness DVD, you might show off some moves in the beginning and end of your video and call up a friend to critique them.

Create a website

marketing with video

A few years back, having a web presence was definitely not easy. Now, however it is virtually impossible to run any sort of business without one! Having your own domain name is the first step towards creating an online identity for yourself or your company.

It’s also the first place most people start when they want to put up a website. You can choose from several free website hosting services that allow you to create an account and launch a site quickly and easily.

By registering as an owner of your own domain, you take control over your brand and you get to pick your favorite words. (We recommend our friend Shopify for all of its benefits!)

Making sure your domain is private is another important part of starting your online career.

Create a blog

marketing with video

Starting your marketing career with video is not very difficult to do, nor does it require too much equipment or budget! Creating a business blogging site is an excellent way to start out as you can easily pick any domain name and “maket” it for free using tools like Blogger.

You can then use WordPress or another content management system (CMS) to create and edit your own pages and posts. Some CMSs are more user-friendly than others, but either one will work fine once you get the hang of it.

Most people begin by creating a few blogs about their life, hobbies and other information that is close to them – something they know how to put together well. Then, they add motivational and inspirational messages and links to helpful resources via social media, websites and apps to promote the blogs.

Running a successful YouTube channel isn’t too complicated if you are able to design simple logos and layouts yourself. There are many free software and softwares available online that anyone can use to produce impressive looking videos.

Distribute your videos

marketing with video

One of the most important things to do as a marketer is to find a way to distribute your video messages. You can use YouTube, Patreon, Facebook, advertising, etc. to share your content with the world!

This article will talk about some easy ways to start marketing using video. First, you will learn how to make a business promotional video that no one else has done before. Then, you will see some simple ways to edit your videos so they stand out from the crowd.

Last but not least, we will discuss what types of media must be used to promote your business and feature some examples.

Promote your videos

marketing with video

Now that you have done some marketing with video, it is time to promote those videos! When investing in advertising for your business, making sure your audience sees your ads is important.

You can use several strategies to advertise your online courses such as creating a YouTube channel, using social media to spread the word, or buying a sponsored tweet – all of these are viable options.

By adding these into place and promoting consistently, then you will see results! If you are struggling to find ways to market your online course, try exploring other areas of marketing first before moving onto more advanced tactics.

There is no wrong way to spend money on marketing your business, so don’t feel like you need to stick to only budget-focused methods. Take your time to brainstorm different ways to get the messages across about your products and services.

We hope this article inspired you to begin thinking about how to promote your online courses.

Caroline Shaw is a blogger and social media manager. She enjoys blogging about current events, lifehacks, and her experiences as a millennial working in New York.