A marketing video is a great way to promote your real estate business. Creating a video that features you or your team promoting, talking about, or showing off your property will attract new clients.
Most people enjoy listening to other people talk so creating a speech or lecture video can be fun to do.
Business owners frequently use videos to tell their stories. This is very common in how YouTube works. People create content and get paid for it!
Marketing videos can focus on anything from listing photos and descriptions, to holding open houses, giving market updates, etc.
There are many free resources online with helpful tips and tricks for producing quality videos. Websites like YouTube have tools to help you edit and optimize your videos.
Examples of marketing videos for real estate
Creating a video to market your home or business will most likely be done through a company that offers social media management services, such as Stitch Agency.
These companies typically offer you the space to create a website or channel and then integrate their software program with other sites like YouTube so you can begin creating content immediately.
Most people use the service to find and produce a stream of entertaining, informative, meaningful content they can share via social media. Businesses rely heavily on engaging and interesting content to grow their followers and get engagement from them. The same goes for personal accounts!
Content should aim to tell someone something, motivate them to take action, or inspire them about an product or topic. When producing a real estate related video, make sure it’s practical and educational!
Your audience is investing in your property, so try to give them helpful information they can take away and apply to their own properties. You want to seem professional, honest, and aware of what products are needed to sell a house quickly.
There are many ways to achieve this, but don’t overdo it. A good rule of thumb is one minute per 2-3 points made during the video.
Touchpoints in marketing videos for real estate
As mentioned before, keeping your messages short and sweet is your best bet when it comes to marketing via video. People are increasingly consuming content through devices that don’t allow for as much eye-focus, so shorter is better.
Your message can be longer, but only if it’s something people will want to see!
Making a business or property call out to potential customers can feel icky – like you’re asking someone to invest their time in you when they could easily go somewhere else.
Creating a video marketing strategy
As mentioned before, creating a video market ou is not very different from any other form of content you’ve probably already done. Your style will be more professional, but that doesn’t mean it can’t look fun!
Just make sure your message does not get lost in the entertainment value. The goal should be to create an impression and leave people with a good feeling or action they need to take.
That means no distractions like talking about how much pizza you ate last night while watching your favorite movie. Keep it focused!
Timing is also important. Make sure your video lonng enough so people can watch it properly without getting distracted. People are busy these days – they don’t have time to watch a short YouTube clip.
Step 1) Make a list of content topics for a video marketing blog
The next step is to pick your market, and what you want to teach people about that market. What products or services do most people use for this product or service?
What are the main points they should know about it? If there’s one thing everyone knows about flooring, what makes a room look great is solid-color carpet.
But we all know that not every home owner has access to a budget for buying a ton of rugs, so what else can they do to make their floors look better?
Thrift stores and garage sales are a great source of cheap wall paper and rug padding. A few rolls each time will give them some new looks!
Alternatively, many brick and mortar furniture stores offer low cost ways to refresh an old couch or bed frame by replacing the mattress cover and/or box spring. These can be mixed and matched with other items in their collection, making it easy to add luster to an older piece.
Examples of marketing videos for real estate
As mentioned before, video is a powerful tool that can be used in many ways to promote your business or product. Marketing videos for real estate are one of the most effective ways to reach out to potential clients!
Running a short YouTube video about your services or products will showcase your talent as an influencer and seller. Your followers, watchers, subscribers, and fans will give you higher views because they want to see what you have to offer.
Your online presence is very important when it comes to promoting your business, so creating a channel is the first step towards this goal.
By having a large following, you’ll get more exposure which could lead to new customers or collaborations with other companies or individuals related to your field.
Some of the best brands use social media to advertise their products and services, so why not create yours? Finding people who already do what you want to do is the way to go. You can also put together your own set of messages and advertisements and test them to see how well you connect with your audience.
There are several free tools to help you design your profile and upload content, such as Lynda.com and SkillShare.org.
Tips for creating marketing videos for real estate
A few tips to make your video more effective include limiting it to a normal length, not using too many products or pictures, and keeping it focused on the topic at hand.
Many people start filming with their cellphone which can easily become boring and me-focused. If you’re going to use a camera, choose one that has good quality settings so that you can later edit them!
Don’t be shy – shooting a video is an expression of yourself, your business, and what you are trying to get out into the world!
Your reputation rides along with you, so keep it up and running by investing in technology and media to promote yours.
Thumbnail image of what you should include in your video
The first thing to do is pick a genre or area of business that you want to represent yourself as being within your videos. This will determine what types of content you need to create and how to present yourself!
For example, if you wanted to be known for making great dinner recipes, then you would have to cook a meal or find a recipe and edit it to make it look good. You could also use the ingredients from the recipe and create a separate cooking tutorial using those.
Similarly, if you want to promote yourself as an excellent photographer, then you must take some pictures or get paid to take others! There are many free photo editing apps available that can easily be adapted into artistic photographs.
You can even take still photos at places with interesting backgrounds and add blur effects or other textures to give them more depth.
Thumbnail image of what you should include in your video
The first thing to do is pick a genre or area of business that you want to target. This will determine what content you need to include in your video.
You can choose from how-to videos, product reviews, interviews, general market announcements, etc.
How-to videos are great for giving tips on doing something particularly difficult or tricky. For example, if you’re trying to sell a house, having a how-to video on staging may win you some new clients.
Product reviews are excellent ways to promote products or services. By including details about the benefits of the product, as well as whether others seem to be satisfied with it, you draw more attention to the product!
Interviews work similarly to a talk show, only instead of just one person, there are two people talking over each other. This way you can use the interview to not only discuss the topic, but also to mention related products or services.
