A video is a great way to market your business or product! The possibilities are endless for how you can use videos to promote yourself, your products, or others. You can make short clips or longer ones, they can be formal or casual, etc.

The key thing about marketing via YouTube is consistency. Post at least one new video every day, if not several per day! This helps create an audience that watches your channel consistently, which means more views for you.

You do not have to pay to upload a video onto YouTube. There are free accounts that allow you to create a personal channel and start uploading content.

Get your marketing video up to par

marketing through videos

The first thing you must do is determine the goal of your videos. What will this video help you achieve? This could be for an educational purpose, such as educating others about the products or services you offer, creating a how-to guide, or promoting your company’s latest launch. It can also be promotional, just like what we mentioned before in our section about using videos to promote a product or service.

Your initial goals may be to test the waters and see if people are interested in your products or services. You can then use that data to determine whether or not it is worthwhile to invest more money into producing longer, higher quality videos with better production value.

Once you have determined the appropriate timing and place for your videos, you need to pick your genre and target market. Pick something that matches your products and/or services! If you are selling baking sheets, try filming a tutorial on making the best oatmeal cookies. Your potential customers are looking at all sorts of cooking videos, so why not add to that collection?

Whatever your intended use of the video, make sure to create content that fits its purpose. People will give less credit to poor quality videos that look too salesy. We recommend staying away from overly dramatic scenes unless they directly relate to the products or services you are trying to sell.

Consider the content of your video

marketing through videos

One of the important parts of marketing through videos is knowing what kind of content works best for you. You can create a business-related video or a product launch video, but it depends on your audience and the products you are trying to promote.

If you are promoting a new TV show, make sure your audience has never seen that show before! If you are launching a new line of clothing, emphasize how fashionable the items are.

The way these two examples relate to each other is that if your target market has already heard of your show or item, then you do not have to draw attention to the fact that there is something new. They will know about it because they watched the last one!

On the other hand, if your target audience does not seem to know of your show or item, then introducing them may be needed.

Create engaging visuals

A video is a powerful way to market your business or product. Creating a marketing video for your business can cost no more than $100 (depending on the length of the film) and almost anything you use or consume around your home, workplace, and online will work as long as it doesn’t look too fake.

You don’t need any formal training to produce a quality movie but there are some things you should be aware of. Hone your craft by investing time in YouTube tutorials and other educational resources.

There are many free tools available to create great videos too like Adobe Creative Suite and even Google Docs and Spreadsheets! If you have a smartphone with good camera features, filming and editing apps are easy to find.

Once you’ve got the basics down, creating a movie isn’t very difficult anymore.

Develop your message and theme

marketing through videos

As mentioned before, creating a video marketing campaign is not as easy as just picking a niche, brainstorming ideas and filming yourself talking for an hour!

Creating a YouTube channel is another way to start promoting your online business. This can be done through their free service or by paying per month to use their advanced features.

The important thing about starting this journey into content creation is to make sure that you are producing quality videos.

Quality videos will gain you more views than poor quality ones. However, high production value videos may cost some money to produce which could limit your income.

A good balance of both is needed if you want to succeed in the long run.

Distribute your video

marketing through videos

Now that you have picked your message and created your video, it is time to spread this information to others! You can share your videos via social media, online platforms, or through direct outreach to other businesses or individuals

Sharing your video via social media is one of the best ways to promote it. There are many sites where you can upload and distribute your videos freely.

Some examples of these sites include YouTube, Facebook, and Twitter. By sharing your video on these sites, they will be seen by an audience that may or may not be interested in your product or service.

To increase exposure, try producing a “viral” video–a short film that makes people laugh or comments about how great the movie was. This could be a story-based video or a self-produced video.

Any type of video marketing technique will work for your business, but storytelling is always a powerful way to convey messages.

Connect with your audience

marketing through videos

A few years back, online video was mostly for entertainment purposes. Now it’s much more common to find business use of videos. People are using videos as marketing tools to connect with their audiences, inform them about products and services, and promote actionable items.

Businesses have been producing content to share information and advertise their offerings for quite some time now. What is new though is that people expect this content to be watchable and engaging.

Content marketers must develop strategies to motivate viewers to invest time in their messages and stories. They should consider how to include rich visuals, narrations, and introductions to keep things interesting.

When creating advertisements or marketing videos, know when to talk and what tone to strike. Your message will not appeal to anyone if you do not clearly state who you are and what you want someone to get from watching you.

Your target audience may not agree with your product or service, so make sure you know who that is before investing time into filming and editing a piece.

Serve as a marketing tool

marketing through videos

A promotional video is not intended to be entertaining, it is meant to inform or motivate others to take action. That action can range from buying a product to performing an activity for someone else to doing something significant like hiring you for your job.

Interactive videos are even more powerful because you get to interact with the audience and them interacting with you!

Your business could benefit greatly from creating a promotional video. The most effective videos make a claim that encourages people to believe will help their situation. Then they spend the rest of the time proving the claim through actions or conversations.

Many businesses still use pre-made YouTube videos as a way to promote themselves. By filming yourself talking about what you do and putting it online, you give other users a chance to see you in person and direct you towards giving information about your services.

Running into issues with providing poor service or no service at all is one of the biggest reasons why people lose faith in small business. Having a video where you talk about how to avoid this improves your image.

Know your audience

marketing through videos

As we mentioned before, videos are a powerful way to market your business or product. However, before you begin filming yourself talking about how great your company is, make sure you know who your audience is!

It’s very easy to talk about things that you love doing as an entrepreneur, but if there’s no one out there like you then nobody will watch your video. You need to determine what type of people are going to be interested in your products or services before investing time creating content designed to appeal to them.

Do some research and figure out which types of businesses would be interested in what you have to offer. Your potential customers may also find your strengths interesting so do not hesitate to share those with others!

Alternatively, you can pick a field that you are already expert in and create a short film focused on that. Many companies use YouTube to show off their expertise and get recommendations for further training or developments in their area.

Caroline Shaw is a blogger and social media manager. She enjoys blogging about current events, lifehacks, and her experiences as a millennial working in New York.