As we already mentioned, creating engaging videos is not your average job. It takes time to hone your video marketing skills and create interesting content. Luckily for you, there are some great resources available via social media platforms.

Most major social networks offer an app or platform that allows you to create and edit short videos. These can be fun way to promote your business or product!

Instagram has been growing in popularity as of late due to its success as a micro-blogging site. With over 1 billion monthly active users, it’s a perfect place to start exploring.

With all those people having access to their phones with internet at hand, posting pictures and shorter clips online has become commonplace. Therefore, using this medium to market yourself or your products may very well reach new audiences!

But how do you use Instagram to help grow your business? Creating educational, entertaining, and informative videos is one of the best ways to achieve this.

This article will go into more detail about what types of videos work on Instagram, tips and tricks for editing your own videos, and some examples of businesses who have used these strategies to spread their message.

Tips for creating an Instagram marketing video

While most people use their smartphone to take pictures, many have it set up so that the camera is always rolling and you can create interesting videos by doing this.

You could make your own videos or edit pre-made ones! There are several free and paid apps that allow you to do just that.

Some of the features may be limited (for example, you cannot add music in some) but they are easy to use and modify. They typically offer a basic editing feature pack.

More advanced users can extend these app’s functionality via their settings or premium accounts. For instance, You can easily remove or add music, increase or decrease the length of the movie, etc.

There are also very popular software such as YouTube, which allows you to upload and produce videos quickly and relatively effortlessly. This article will talk about how to use those tools effectively.

Exaggerate your best feature

instagram marketing videos

A lot of people start taking pictures or creating videos with their smartphone camera now. That is definitely not needed! Having an excellent quality phone camera will help you create beautiful images, but filming yourself using that device is what really sets out-worthy content apart.

Having a nice house, car, or kid does too! But if you don’t take great photos or film great videos, then no one will ever know how wonderful you are beyond those limits.

This article will talk about some easy ways to exaggerate your own beauty or fitness state for YouTube or other social media sites. It can be done quickly so there is no need to spend hours on it!

We will also look at some tips and tricks for improving your filmed clips. By practicing these, you will feel more comfortable in front of the camera and thus improve your self-confidence.

Focus on your audience

instagram marketing videos

A few weeks ago, I read an interesting article about how to make your own YouTube channel. The writer mentioned that one of the things you should do is start filming yourself or doing some kind of business related video.

She said it would be smart to pick a niche field that you are very passionate about and in which you have success. Then, use your camera and computer to create content designed to inspire people in that area.

By creating videos for this particular topic, you will gain exposure while also inspiring others to begin working in their area too!

It’s like winning both ways. You get attention for what you love and teach it to other people, all while earning money from it. And yes, most importantly, you feel accomplished and successful.

This can easily turn into a career path if you are willing to put in the effort needed to grow your channel.

Be consistent

instagram marketing videos

Consistency is one of the biggest keys to successful social media marketing. This means consistency with your posting style, number of posts per day, and content type.

If you have a lot to say then start off by doing that! If you’re not, create a schedule for yourself and stick to it.

Your followers will get used to seeing you at a certain time every week or so, and they will expect you to use this time to talk about things they may be interested in.

They will look forward to your next post because they know what to expect. Make sure your followers are always aware when you will be talking about something so they do not miss out.

Social proof is a key ingredient to success on any platform, including Instagram. Your audience will watch your postings and learn from them if you produce quality content.

If you are trying to grow your account then investing in good equipment such as a camera body or editing software is very important.

These tools can cost money but are totally worth it since you will want to take lots of pictures and edit many photos.

Record and post consistently

instagram marketing videos

After you have created an account on Instagram, it is time to start creating content! The first way to do this is by recording videos.

You can take some sort of casual picture or video and edit it later. Or you can use a smartphone app that has special features for making videos such as YouTube or Facebook.

There are several different ways to record your video, but the best way depends on what kind of content you want to create.

For example, if you want to promote your business, then filming yourself doing active things (for instance, taking a trip to the mall) and editing them into a quick movie about your business will work well.

If you just wanted to inform people about something, then talking directly into the camera would be better than using software.

The most important thing when recording your videos is to maintain good quality control. Make sure everything looks professional and does not look too scripted.

Connect with your audience

instagram marketing videos

A few years ago, people used to rely heavily on TV for their media consumption. With every device now having its own screen, however, it is almost impossible to watch TV without seeing something you have subscribed to or that has been uploaded onto your favorite streaming service.

With over one billion users, there is an endless amount of potential viewing opportunities for social media platforms like YouTube. Yours truly cannot emphasize this enough: start creating videos NOW!

But before we get too ahead off the block, let’s talk about what kind of video to make.

Instagram stories are typically limited to either 30 seconds long or 15 minutes long. The shorter version isn’t very conducive to giving you some breathing room to tell your story, so opt instead for a longer one. This can be anything from describing why your product/service is important to doing a full run-down of how to use it.

There you have it! Two easy tips for making sure your followers receive the right messages through the most popular way to consume content.

Create a website

instagram marketing videos

After you have gathered all of your supplies, it is time to start creating your video!

First, you will need to create an online presence for your business or personal brand. This can be done through using YouTube as a channel, having a website with a social media area attached, or by developing your own site or app.

Whatever route you choose to take, make sure that it is clearly identified as being related to your business so people can associate it with you!

Once this has been completed, it’s time to pick your niche and position yourself within it. Pick a field that you are passionate about and one that offers potential to grow.

Your followers and watchers will form opinions of you depending on what you put out there, so make sure yours match what you want to represent!

And lastly, upload your videos onto the various platforms such as YouTube, Facebook, and others. Spread around first to see which ones get the most engagement and then focus more on those.

Link your Instagram marketing video to your website

instagram marketing videos

Now that you have created an account with Instagram, uploaded some pictures or videos and picked out your favorite features, it is time to start creating engaging content!

When investing in social media channels, there are two important things to consider: engagement and influence.

Engagement comes from looking at the channel and seeing what content the staff of the channel posts to make comments and/or share their posts.

Influence can be measured through page likes, followers, and retweets. The more people who interact with a page or person, the higher their influence will be!

Both of these things depend heavily on having an active online presence. Creating an IG profile alone does not count!

Luckily for you, we have put together a list of easy ways to use Instagram for business. Here are our top tips and tricks for success via advertising on this platform.

Caroline Shaw is a blogger and social media manager. She enjoys blogging about current events, lifehacks, and her experiences as a millennial working in New York.