With the explosion of digital media, it is easy to get distracted. With all of the different ways people have access to content, from desktop computers to mobile devices, creating engaging experiences for viewers has become more difficult.
That’s why producing quality videos is so important. Not only do they take longer to create than an article (a well-written piece of content that most people read in short amounts), but they also cost less to produce!
Video marketing is a powerful tool that can be used for many purposes. It may even outshine other types of content when done correctly.
There are three main reasons video marketing works so well. First, we as humans process visual information much faster than verbal information. That means your audience will watch a video faster than they would read a similar length article.
Second, research shows that we perceive someone else’s speech as more authentic because we assume their words and expressions matched their personality. This makes us trust them more.
Third, having a conversation uses up more energy than just listening. When you are talking, you must breathe, focus on tone, and keep moving your hands around. All of these things use up calories.
When you film yourself speaking, none of this happens. Your mind instead focuses on what you are saying, not whether you are doing anything with your body.
This cuts down on mental resources needed to make the message believable and impacts how effectively you communicate.
Components of video marketing
So what are all these steps actually called? That’s a great question! And it is a pretty important one to know as you develop your videos and channel.
The first component of any successful video marketing campaign is creating content or producing videos. This can be done by yourself, but we recommend having others help you produce your videos unless you are very comfortable in the field.
After that, you will need to find a way to distribute this content. There are many ways to do this, from YouTube to blogs to social media to direct advertisements. Each method has its pros and cons depending on how much money you have to invest and what types of results you want to get.
And lastly, you will need to measure the effectiveness of your videos. Is your audience spending more time listening to you than watching other things? If so, then your overall success was good!
Measuring the effect of your videos is an easy way to determine if your campaigns were effective or not. Make sure to look at statistics such as likes/dislikes, comments, and views to make sure people were paying attention.
Create a video marketing strategy
Creating a YouTube channel is free, but investing in quality content can cost some money. Starting out with a low budget is totally okay!
You do not need to have lots of videos before you start trying to grow your channel. Many people begin by creating a video about their favorite topic or life experiences to get the ball rolling.
From there, it’s up to your personal style and what types of topics appeal to your audience. Your followers will help you find that out as they watch your videos and share them.
Your first video does not have to be professional level footage. It can be completely unedited and raw if you are just getting started. By starting small, you give yourself room to grow without having to worry about budgets or limitations.
Strategy and structure are more important than flashy decorations and props at this stage. We recommend publishing a few videos per week until you feel comfortable letting go and spending time longer ones.
Plan your video marketing campaign
Once you have a domain for your website, installed WordPress (the platform we will use to create your blogs and websites here), and picked an appropriate theme, it’s time to start creating your videos!
To make sure your content is interesting and persuasive, start with asking yourself what you want to say and then work backwards from there. Your message should be focused and clear – starting with your headline is always best.
Your header and body can be limited to two or three paragraphs each depending on the length of your video. The longer the better! Keep your messages short and sweet and lead with a strong call to action.
Don’t forget to include a reward section at the end where you can tell your audience about all the great benefits they will get by joining you through your offering (and link them out appropriately). This way they’ll also come back to your site to see those rewards!
Keep reading for some helpful tips on how to do video marketing right.
Create engaging videos
Creating a video is not as easy as people may think! Sure, you can pick any genre and create an entertaining movie, but that’s really limited to what you already know. Producing quality content takes time.
Finding out how to effectively use storytelling, experimenting with genres, settings, and creative styles are all fundamentals of producing your own YouTube videos.
Your followers and watchers will quickly identify low-quality videos that seem too advertized or promotional. Make sure your videos look natural and professional!
There are many free tools available to anyone who wants to start creating their first video. Most have a feature that allows you to add your own voice, text, or both.
Using these tools, you can edit your videos in and then upload them onto YouTube. Some even allow you to connect to Facebook, Twitter, and other sites so that you can include a link to your website or tell your audience about something related to your business.
Distribute your videos through different marketing channels
A second way to use video for business is to distribute your videos via various mediums. This can include making YouTube videos, Vlogging with a camera or smartphone, posting them onto social media sites like Facebook, Twitter, and Instagram, and creating separate accounts just for business purposes.
By distributing your videos, you increase your exposure and reach. More people will see your content because it’ll be in a more popular area of internet traffic.
Measure your results
One of the biggest reasons why some video marketing strategies fail is because people look at the numbers, but they forget to compare those numbers to another set of numbers.
It’s so easy to get excited about what kind of engagement or sales you got out of a particular YouTube upload that it can be hard to remember that not every element worked for your brand.
For example, even though your audience gave the clip an “A+” rating, that doesn’t mean they loved it! They might have thought it was boring or didn’t add value to their lives.
By using analytics tools, you will be able to determine if this theory applies to yours. You can also track conversions and find out which parts of your video influenced potential buyers.
Analytics are very helpful in determining how effective your videos were and where you could improve them.
Invest in a video marketing campaign
Starting a business does not mean stopping to launch your own product or service! In fact, it can be one of the most profitable ways to grow your business. Product launching is just a part of starting and growing your business, so do not get discouraged when you start out that process with nothing but white screens and silence.
Instead, invest in some simple, cost-effective tools for video production or editing. You can pick up very basic skills yourself by watching YouTube videos or reading beginner guides.
There are many low-cost or free apps and websites designed to help you produce your videos easily. Most have easy enough interfaces that even novice users can create great content.
After filming your video, you will need to edit your clips and organize their order before uploading them onto your platform of choice. This article will go more into detail about the different types of videos and how to use editing software.
Connect with your audience
A few years ago, most people used the internet for looking up information and connecting with friends. Now, the average person spends almost half of their time online engaged in some kind activity or another.
This is very important to note because it reveals something about how connected we are as a society today. Technology has made us dependant on it, so going without it for too long would have disastrous results.
By incorporating video into your marketing strategies, you can connect with your customers and potential clients like never before.
You can create videos that promote your company’s products, provide helpful tips on using those products, highlight yourself or someone else related to the product, etc.
Whatever you put out there will probably be seen by some number of people which means it will get noticed. That is what makes YouTube and social media sites such as Facebook so powerful!
There are many ways to use video to help grow your business, so do not hesitate to look into them. Even if you do not have access to the necessary equipment, you do not need one to start creating content. There are plenty of free tools available.