Writing a marketing video script is not as easy as some make it out to be! It takes time, practice, and there’s no one right way to do it. But, with that being said, you need to know what tricks of the trade are worth investing in.
There are many ways to write a script for a marketing video. Some people stick to an outline format, while others use free writing or bullet point style inspiration. No matter which method you choose, you must know how to organize your thoughts and pull together all of the components of the script.
This article will go into detail about different styles of scripts and tips and tricks for each. To close this article, I will give you my personal advice on how to write the best marketing video script.
Narrow down your focus
A video script is only one part of the process of creating a marketing video. The other major component is what we refer to as the narrative, or story you want to tell with your video.
This is what makes your video unique from others of its kind. Yours can be about anything! You are free to use this script as a guide but not word for word.
Your narrative may be inspired by something that happened in your life, an experience you have had, or information gathered through research. Whatever it is, it must motivate you to make the next step towards offering the product/service you will sell in the video.
You will also need to include references to products and services like ours so those viewers who have done business with you before can compare them – even if it is just to say how much they liked yours.
Write and edit your script
After you have gathered all of your material, it is time to write and edit your video script. When writing your script, make sure to keep an authentic tone and be concise without being short-sighted.
Your script should be a good representation of yourself as a person and business owner. Your script should also clearly state what your product or service is.
After having these two components down, creating a story can easily happen. You may want to use some familiar stories to help convey your message more effectively.
Intertwining of stories and videos are both very popular marketing strategies.
Produce your video
After you have gathered all of your materials, it is time to start writing your script! Although there are some websites that claim they can write a great marketing video for you, we will not be working with them nor will you pay to learn how to do this.
Fortunately, you or someone close to you may already know how to write an article or even better- a few paragraphs. You can use that as a basis to write your video. If so, excellent! You’ve got nothing to lose by trying to write your own video content.
But if you don’t, then no worries! We are going to help you out here. There are several free resources available to anyone who wants to create their own video content. Some of these include YouTube, blogs, and forums.
By using these sites and services, people are able to access lots of different videos and tips which can aid in helping them produce their own videos.
Publish your video
After you have written your script, it’s time to publish your marketing video! Most of the major social media platforms now offer free or low cost ways to test your videos. This is an excellent way to hone your skills before investing in production quality footage.
When testing out your video, make sure to include yourself as the main focus. Try filming yourself reading your script and then editing the footage down to just you. Add some initial eye contact and pose with energy!
After publishing, wait around for someone else to give you comments – that’s how most people found success in this art form. People who comment about the great message, action-packed scenes, etc., are very valuable feedback.
Respond to those comments and take notes. The trick here is to never agree too quickly without thinking through what you said first.
That way, when someone critiques your video, you can refer back to these notes and add more detail or address the issues directly.
Distribute your video
After you have written your script, it’s time to test it! Once you are happy with how it reads, you will need to find someone to help you edit it.
You can either hire someone or do it yourself through some free editing software. Some of the most common software used for this is YouTube, which has an app that allows you to upload and edit videos easily.
By using these apps, you can also add special effects and graphics, as well as voiceovers. These additions all cost extra, but are very affordable if you are willing to learn them.
Encourage commenting
A video with no comments is like a meal without salt — it’s not as delicious, it doesn’t taste very good.
With that said, I would suggest only encouraging people to comment when you really want them to!
This is especially true if your video is in-depth or substantial. People will enjoy watching your video, but they may get tired of reading through the comments while also having to make sure nothing has been left out.
So instead of asking your viewers to leave comments, ask yourself why they didn’t? Was it because they couldn’t think of anything significant to say? Or maybe they wanted to add something but were too busy at the time.
If so, then include an opportunity for them to do just that later. You can even create a thread on social media sites like Reddit or Facebook to facilitate this.
Your audience is invested in your brand, and they are going to keep talking about it unless you give them a reason not to.
Encourage sharing
A marketing video is an out-loud statement that can be heard by many people. Your message will get lost if you don’t give it context — something that encourages people to share your message, and gives them reasons to do so.
Context is important because it reminds people of why they wanted to hear your message in the first place. It may be to learn more about your product or service, to feel better about themselves for having bought your products, or to inspire and motivate others.
When writing a script for a video, think about what would encourage those goals. You want your audience to connect with you, so use descriptors and examples that appeal to human nature.
Descriptions such as “help me feel good about myself” or “change how people feel” are easy ways to create emotional connections.
Using descriptive language also helps tell your story clearly. If your event was to teach people how to bake, then using terms like “baking tips” or “how to make perfect cookies” wouldn’t really say much unless you were already familiar with baking.
Instead, try saying “learn how to mix colors into dough to produce beautiful designs” or similar. This uses sensory language – color, shape, texture – and teaches about creativity.
A/B test to improve your video
There are many ways to write a script for a marketing video. Starting with an idea, writing a draft, editing, filming, and then editing again are all integral parts of creating a successful video.
One important part that is often forgotten is the A/B testing phase. Once you have finished filming your final product, it’s time to test!
A/B testing is when you split your original version into two separate versions and see which one performs better. This is done by adding in some bullet points or changing the tone and style of the text.
The best way to do this is to create a second version that is identical to the first except for one small detail. For example, if your initial video was about how to use social media, your second variation could be “How to Use Social Media Effectively.”
By doing this, you will know whether or not including that extra information improved the performance of your video.
