A viral video is a catchy, fun clip that goes viral (gets shared extensively) online. The content of the video is important because people will know whether or not they want to watch more of it if it is engaging.

The importance of the title of the video cannot be overstated as this will determine what many will call attention to in the video. The title should be clear and emphasize the key part of the video.

The main topic must also be very relevant so that viewers are interested in what you have to say.

Many marketers use viral videos to promote their products and services. By creating your own viral video, you can win big by marketing yourself or your product!

Here are some tips to help you create your first viral video. Read on for helpful information.

Create engaging videos

how to use viral video for marketing

The second way to use viral video effectively is to create your own YouTube channel or website where you can upload your videos.

This will give your audience a place to go to watch your videos, as well as provide you with an easy way to share links to those videos.

You can start off by picking any genre and then creating videos within that genre.

From there, pick a topic that needs coverage or that people are searching for online. Your targeted content will help you gain more views and thus exposure.

Your audience will want to listen to you if you offer them helpful information in your videos so make sure they know who you are and what you have to say!

By giving back to the community, you’ll gain popularity fast. Plus, it’s a win-win situation because you get free publicity and more followers at the same time.

Create content consumers will share

how to use viral video for marketing

Creating engaging, entertaining videos that appeal to your audience is an excellent way to use viral video for marketing. Videos are typically longer than one minute, so they are a good medium if you don’t have much time.

There are two main reasons why most people lose interest in what you have to say. One is boredom, as you’ll probably notice when creating your own thoughts or ideas. The other is fatigue, due to the endless stream of ads we’re exposed to every day.

So how can you create interesting, entertaining videos that cut through this superficial clutter? Your content and style should be unique, clearly focused, and (dare I say it) fun.

Here are some tips for becoming a YouTube marketing master.

Make videos that address the needs of your audience

how to use viral video for marketing

Creating a video that people will actually watch is like creating a book that people will read- it takes effort, creativity, and strategies to achieve this.

Just because you can make a movie doesn’t mean you should! Writing a book isn’t easy either, which is why there are so many great writers in the world.

It takes work to write well, and it takes work to create interesting stories that appeal to readers.

The same goes for making viral videos. It takes time to find an idea or topic that people are interested in and then to produce a film around that theme.

But don’t worry, it’s not as difficult as it may sound. There are some simple ways to use a video to boost your marketing efforts. Read on to learn more about them.

Make videos that address their concerns

how to use viral video for marketing

As mentioned earlier, creating engaging YouTube videos is an excellent way to promote your business or product. But before you start filming, you must make sure you are investing in relevant content.

It’s easy to create a video about how to do something, but if nobody watches it, then its worth was never actually measured. Your audience will not watch your videos if they feel no connection with what you are saying.

Make your videos fun, motivational, and informational – use appropriate tone and emphasis, and focus on giving helpful information rather than just advertising yourself or your products.

Your potential viewers will be able to tell whether or not you enjoy what you are teaching them, and this will influence how much of it you teach and how invested you seem in the material.

Tell your audience what to do to get your content

how to use viral video for marketing

If you want people to actually use your product or service, then they will have to know about it. You can’t expect them to look for it unless you tell them where to find it.

That’s why marketing via video is such an effective tool. Not only are videos easier to access than text-based resources, but when done well, they’re also very persuasive.

When someone finds a helpful video online, they’ll share it with their friends and spread the word. That’s how viral content works!

So instead of just telling your audience about your products and services, try filming yourself teaching something related to that product or service. Create a clear callout directing viewers to that resource by including its link in the video.

Offer a contest or giveaway

Running a viral marketing campaign does not require buying an expensive ton of merchandise or creating elaborate advertisements. In fact, you do not even need equipment to film your videos!

All you really need is a little inspiration and creativity to create engaging content that people will want to share with others.

Running a successful viral marketing campaign comes down to offering products and services that are interesting to watch and connect with. People love to be given opportunities to show off their knowledge or expertise, so giving them an opportunity to promote a product or service is one of the best ways to grow your business.

You can also use social media to boost engagement and reach more people. By offering giveaways on Instagram, for example, your followers may feel motivated to join your company’s newsletter or buy something from your store.

How to use video in this way is not new, but it is still a good strategy to try out as we move towards less interactive media.

Link to your website for more information

how to use viral video for marketing

Many people use video marketing tools to create new videos and then edit and organize those videos using software such as YouTube, Facebook, and Instagram.

Some people start off filming themselves or doing something fun and eventually add an explanation or voice over onto the video.

Other’s may choose to do some sort of product review or showcase their products or services.

Encourage them to subscribe to you

how to use viral video for marketing

One of the most effective ways to use viral videos is to create your own video about something that impacts people or has direct influence over the public perception of someone or a group.

For example, if you are an entrepreneur that needs exposure, there are always other entrepreneurs out there who can help contribute content or an interview with you. Or maybe you’re a parent that wants to promote a business or product, ask another parent their opinion through a YouTube channel.

The key here is creating content that people will want to see! If it isn’t interesting, they won’t so don’t worry about what you don’t know, instead focus on being knowledgeable about the topic and sharing your knowledge with the world.

Your viewers will connect the dots and come to you rather than looking elsewhere for answers. And while some may not agree with what you have to say, at least they’ll respect you for putting in effort to educate yourself on the matter.

Caroline Shaw is a blogger and social media manager. She enjoys blogging about current events, lifehacks, and her experiences as a millennial working in New York.