In this era of technology, there are many ways to connect with your audience. Gone are the days when you had to rely on newspapers, television, and magazines to spread your message. With the availability of online media, from blogs to YouTube videos, people have opportunities to share their knowledge and experiences.

Email is one of the most powerful free forms of communication we have. It’s cost-effective, easy to use, and doesn’t require too much equipment or software. By using video in your email marketing, you can increase engagement, appeal more to recipients, and get better results than just relying on text only campaigns.

This article will go over some tips and tricks for incorporating video into your email marketing strategies.

Make a video email series

how to use video in email marketing

After creating your email campaign, you will want to start filming! Starting with your introduction, talk about how great it is to use videos in marketing. Tell people what benefits they will get by using them and suggest ways to create yours.

After introducing yourself, begin making your first video! Create a short (1-2 minute) introductory video that features upsell opportunities or product demos.

Upsell: What products can you find online or through social media accounts related to your business? You may not be familiar with all of them, so include those close links under this initial video announcement.

You can also do a quick product demo if possible. If you don’t have access to any equipment or tools for taking pictures or doing editing, no worries! There are many free resources available where you can upload and edit your videos.

Some examples of good upsells could be an ebook, white paper, or special offer coupons. Or maybe something more casual like talking about your favorite foods or fashion items.

Encourage your audience to subscribe to your video email series

how to use video in email marketing

A growing number of people enjoy sending and receiving videos via email. It is becoming increasingly common to find yourself as a sender of a video email message and then you have to figure out what to do next!

Mostly, users send short videos with messages or announcements. But there are ways to take it one step further by creating an interactive experience.

What if I told you that you could create a very cool free online tool that allows you to make engaging emails with rich content? You can also use this method to grow your business through marketing.

Host a video blog

how to use video in email marketing

A video blog is one way to use videos in email marketing. With that, you can create your own channel on YouTube or another site with the help of an affiliate partner. Then, starting at least a week before your main campaign, you can make short (one minute or less) videos about different topics related to your business.

Your first video can be to tell people about your business, what services you offer, and maybe even some products you sell. This will give your audience more exposure to your company and products!

After this initial introduction, your next step could be talking about how to use certain tools or applications for your business. You can link those to your website or other social media profiles to facilitate engagement.

By creating these helpful videos before your big launch, you’ll already have content when you need it.

Create a YouTube channel

how to use video in email marketing

The next step is creating your own YouTube channel! You can use this as an additional way to market your business, or just to get more exposure for yourself.

By having your own YouTube channel, you’ll have one of the most popular video sharing websites on the entire internet!

Most people start filming videos about themselves (also called “self-video blogs”) and then add some interesting content or things they are doing to make the video relevant.

From there, you can pick any platform that will let you upload the video automatically. Some examples include Facebook, Twitter, Instagram, and Google+.

Once your video has been uploaded onto one of these sites, you can create an account using their settings to match your channel.

Create a blog and a website

how to use video in email marketing

Starting from scratch is always a good thing, especially when you’re doing something that people have already done a million times before! Creating an online presence takes time, but it’s worth the effort because you get to keep all of your content for free.

You can start by creating a WordPress site or using one of the many web hosting services that offer this type of platform. Then, you can pick any domain name you want (e.g., and install a blogging software package such as WordPress onto your site.

After that, it’s just about picking your favorite style of writing and putting together creative non-fiction articles and videos to tell your story. You may also choose to add some additional features like eBooks or YouTube channels.

Purchase a video studio

how to use video in email marketing

After you gather your materials, you will need a place to store all of your videos. Many email marketing services offer free accounts that are enough for starting out.

However, it is best to find a quality service that has plenty of space to grow.

You can easily make your own private account on YouTube or Facebook if needed. Just remember to remove the link later!

Some great resources for buying a video studio include Netlify, Amazon, and Newegg. All three of these sites have good reviews and were discussed thoroughly below so do some research before deciding which one is right for you.

General tips: To save time, upload your videos directly from your computer using a program such as Windows Media Encoder. This way you avoid having to connect your device to the internet every time you want to edit a file.

Get your lighting setup correct

how to use video in email marketing

When it comes down to it, striking an email with a beautiful video and strong writing is not as easy as many might think! Figuring out how to light your setting correctly can make a big difference in how well your video looks.

When it comes down to it, striking an email with a beautiful video and strong writing is not as easy as many might think! Figuring out how to light your setting correctly can make a big difference in how well your video looks.

This article will go over some important tips for lighting your setting so that it looks nice and professional. Heed these tips and you’ll see your videos get much better exposure!

Light source

There are two main types of lights people use when filming their settings. They are either natural sunlight or artificial light. Most people use both, but which one is more important depends on what kind of content you want to create.

For example, if you wanted to show off your house’s features, then using natural daylight would be best since those features are open to the public. If you don’t have access to lots of sun, then using artificial light is better.

Natural daylight is usually brighter and longer lasting than computer generated bulbs, making it ideal for most situations.

Learn to use proper lighting

how to use video in email marketing

Properly light your subject or piece of content you want to showcase. This is very important as it impacts how well your video looks and whether or not people perceive it as professional.

Using too much light can sometimes wash out the image, making it look blurry. Using too little light makes it difficult to see the details of the material being showcased.

By using natural sunlight or lamps, create a balance that is right for your setting and material.

Avoid using direct flash because this could overexpose the material and be overly bright. Flash should always be used with caution as an excess can hurt the overall quality of the footage!

Take time to prepare by gathering necessary items before filming. Avoid having to run around the room while filming to get the perfect shot.

Video marketing is a powerful way to reach your audience and promote your business.

Caroline Shaw is a blogger and social media manager. She enjoys blogging about current events, lifehacks, and her experiences as a millennial working in New York.