A marketing video is one of the most powerful mediums you can use in your business’s arsenal. It’s not something that every business has, but many do! And with the right promotion strategies, you’ll find yourself using them more frequently.
Business owners often think that creating a video costs a lot of money or takes a ton of time, but this isn’t true anymore. Creating a marketable video doesn’t cost a fortune and you don’t have to be Steven Spielberg or Kat Von D to produce a work-worthy movie.
There are several ways to promote a marketing video for your business, so choosing which one is best for you will depend on what kind of videos you’d like to make and how much budget you have to invest.
This article will go over some easy ways to boost audience engagement while also giving you helpful tips about producing your own video marketing pieces.
Select the best times and locations
The second most important factor in marketing video is knowing when to use it and how to promote it. You can create a video at any time, but you must know what will work for your business and your audience to truly maximize its effectiveness.
For example, if your main focus is educating or inspiring people about an organization or product, then creating a video at that time would be effective.
But if your goal is to generate sales, then using a promotional video during off-hours or less popular hours will help. People are usually asleep or busy during these times, so few others will see your message.
By timing your videos according to this rule, you can make sure they do not waste their energy promoting something that nobody watches.
Prepare a promotional video
After you have determined that your business needs a marketing video, it is time to prepare for filming! While there are some online tools that offer free trial videos, we recommend spending no more than 30 minutes of your time creating a professional looking video.
Using our guide here as a starting point, you can then edit and enhance the style of the video and the content needed to match the intended audience. Make sure to include an outline, bullet points, and/or lead bullets to emphasize key messages and concepts.
Now that you have completed the video, it’s time to pick a platform to upload onto! YouTube is one of the most popular sites for sharing videos, so this will be the place where your new video will live.
Create a website
A marketing video is an excellent way to promote your business or product. With technology being what it is these days, creating a website is not a difficult task. You can pick any domain name you want, and you do not need to use www prefix for it.
You can also choose if you would like it to be free or paid depending on your budget. It is totally up to you! If you are already have a website, you can simply convert that into a digital advertisement by using some of the content as bullets to include in your video and adding promotional material.
By having a site, you will get all of the benefits of having a web presence without the cost. Many people now use sites with a built-in ecommerce platform which makes it easy to add commerce features such as shopping carts and online stores.
This article will talk more about how to create a website and other ways to promote your marketing video.
Distribute the video
After you create your marketing video, its next step is to get seen! There are several ways to distribute your video including via YouTube, Vimeo, or Facebook.
OnYouTube, you can upload yourself as a content creator and use their tools to promote your video. Through these services, you will need to generate an audience member account. Once this is done, you will have the option to include links to the video in your own profile area and add comments to the videos. You can also link to the related pages of your website or other people’s websites.
Videos on Vimeo can be shared through direct linking or embedding. Direct linking means that someone else can directly access the video while embedded linking allows others to copy and paste the linked material into their site or whatever tool they use for sharing media.
Facebook offers two different types of videos: Closed and Open. A closed video cannot be accessed anywhere but from within Facebook, whereas an open video has a link to another site so that person can watch it there. This is similar to what we do with this article!
Publish and wait?
Most companies I talk to don’t seem to know what time frame should be set when publishing a video on social sites. Some say hours, some days, and some never.
Encourage social media interaction
After you have spent time creating your video, it is time to start promoting it! The first way to promote a marketing video is by sharing it across different social media sites.
Share the link of the YouTube channel that contains the video or share the video itself so that people can see it. You can also tweet about the video or use social media platforms such as Facebook, Instagram, and Snapchat to advertise it.
By using these tools, there are many ways to spread the word about your video and its content. Having multiple ways to spread the knowledge of your videos will help in spreading your message more effectively.
Offer a contest or giveaway
Running out of ideas for ways to promote marketing videos? Try offering a prize!
Running out of ideas for ways to promote marketing videos? Try offering a prize! Most online content is designed to earn you money, so why not use that to your advantage by giving away some products or services and linking them to your video?
Your potential competition can be anything from free eBooks, to web hosting, to full service social media accounts. The possibilities are endless!
By adding “value” to your site through giveaways, you increase exposure which may lead to more traffic and sales. Plus, it gives your brand visibility in the form of the reward (and people love free things).
Giveaways are also a great way to boost engagement. When someone wants what you’re offering, they will comment, like, and share your content to tell their friends about it. This kind of engagement is valuable advertising for your business.
Link to your website
After you create your video, it is time to start promoting it! The first way to promote your video is by linking to your web page or site.
Once you have uploaded your video onto a sharing platform like YouTube, Vimeo, or Facebook, you can link to the article or section of your site that features the same content as the video.
Your website’s about page is usually enough, but if there is something more specific you want to tell people then add that into the link as well.
The trick is making the link interesting and clear so people will actually click it.
Try using bold fonts and adding an actionable call-out for what people should do next.
Update your social media pages with video content
With the explosion of digital tools, it is easy to create, edit, publish, and spread videos. You can use these resources for business or personal uses.
For example, you can make YouTube videos or Facebook posts, but then need to promote them. This may include using Twitter, Instagram, and other platforms to share your video’s link.
By adding this promotional content, others can see your hard work and gain inspiration from what you are offering. It also gives you more opportunities to showcase your skills and potential clients can contact you if they want additional help.
There are many ways to promote marketing videos. Here are some tips that can be done either online or off-line depending on your schedule.