A marketing video is one of the most powerful mediums you can use to promote your business or product. The way that videos are growing these days, it’s very easy to create engaging content that people will want to watch.
With the ability to make a really solid income through YouTube, it’s not hard to see why so many brands are creating their own videos. Even if you don’t have much money to invest in filming equipment, there are plenty of free resources available online for anyone to access.
By investing time into developing your voice and personality, as well as incorporating some basic production tricks, you’ll be ready to begin filming within no time. When you’re done, you’ll probably feel like You-know-who!
There are several types of videos that marketers tend to focus on, but what about those who aren’t quite sure what kind of video they would like to film? That’s totally okay! We’ve got all the tips here for you to learn from, so read on!
In this article, we’ll talk about five important things to consider when planning out a new marketing video. These will include topics such as the type of movie, setting, script, editing and promotion.
Make a list of topics that would make sense
Now, this does not mean making your marketing video about all these things! That would be very boring! Rather, start thinking about what types of videos make sense for your business and what you can create using resources or products that match those ideas.
For example, if your business is related to health and fitness, then creating a workout video may make sense. If your business is in education, creating educational content like YouTube lessons could be perfect. If your business is in fashion, filming yourself trying on new clothes is a way to promote your company.
The key here is to choose fields that are close to your business and promotional about products/services that relate to your field.
Narrow down your list to 5-10 topics
After deciding which areas of marketing you will cover, narrow down your list of possible videos to only those that are relevant. You do not need to include every topic in this list, but you should at least include some of them!
By limiting yourself to just five or ten ideas, you’ll be more likely to pick one and actually make a video about it. Plus, you’ll probably find yourself with leftover time after choosing your top choice, so you can add the rest later.
You may also want to consider creating a new section for each idea instead of including all of these under one main heading. This way, you can easily reorganize the order of the bullets and create a parallel structure.
Create a theme for your video
Now that you have a script, it’s time to give some more thought to the overall theme of your marketing movie! What will be its main message? Will it emphasize quality or service over price?
Your main theme should match what you promise people, so make sure yours is clear before moving onto the next step.
Remember, if your audience doesn’t believe you when you tell them something, they won’t trust your product nor will they spend money from you – crucial points in any market segment.
So, as you write and edit your own personal story, keep an eye out for potential problems and work towards solving them. Don’t worry about what everyone else is doing, only focus on how well you can connect with individual viewers.
After all, we’re talking about videos here, which are a very intimate way to communicate.
Make a plan for the video
Now that you have your script, it’s time to actually organize how to make a marketing video. The first thing is to decide where in the world you want to film your movie!
You can choose from between setting up in your own home or studio, using a nearby location, or even creating an empty room or area of space at your workplace.
Once you have chosen your shooting location, you will need to determine if there are going to be other people involved in the filming process. This could include actors, additional filming equipment, and/or promotional materials like t-shirts or flyers.
Another important part of planning your video is deciding what kind of music you want to use as background sound. There are many free music editing software applications available online that can help you pick and edit the right song.
However, not every genre of music works well with videos so it is best to test out some songs to see which ones work and don’t work before investing in those.
Research your market
A marketing video is not meant to be creative or fun unless you are creating it for something meaningful. Before filming your video, you must do some research to make sure your product or service fits what people want and need.
You should also figure out who your target audience is so that you can focus your efforts on making the content relevant to them.
When doing your research, take notes using different tools such as Google, Facebook, and YouTube to name a few. Also speak with other members of the community to find out more about the products and services you offer and how they have improved their own business.
Your potential customers will give valuable feedback which will help you determine if your product is needed and whether the current offerings are adequate.
Make a script
A script is one of the most important things you will make in your marketing video career. It’s like having a movie voice that you can use to tell people what you have to say about your business or product. Your script should be a few paragraphs, with enough details to give your audience all the information they need to understand what you are talking about and how it relates to them.
Your script should also contain the main points of your video message including who the video is for, what the video is about, and what action steps the viewer can take as a result of watching the video.
When writing your script, try using the first person “I” and second person “you” to create a more intimate setting. This way, the reader feels like they are chatting directly with the content creator which creates a better experience for the viewer.
Some tips: instead of saying something like “The next thing I want to do is…”, add an additional sentence off-the-cuff to emphasize the importance of the topic. For example, instead of saying “Next I would like to talk about social media strategies”, say “So, what is social media strategy?” or even just “What is social media strategy?”.
Practice recording and editing
After you have gathered your video equipment, what is the next step? The first thing is to practice recording and editing yourself!
Practice makes perfect. Creating a marketing video requires lots of edits and redos. So, why not do it frequently until you are masterful at it?
The second reason to practice more is so that you can see how well you are doing.
Yourself as an artist will feel better if you admire your work and know what you like about it. Plus, you want to make sure your creative juices are flowing which means practicing time and time again.
And finally, trying out your own material helps keep you motivated since you need to use the product yourself before really promoting it.
Create your video
After you have determined what type of marketing video you will create, it is time to start creating it! The first thing you should do is decide where you want to publish your video. This can be on YouTube, another website’s channel, or even Facebook.
After that, you need to pick an angle. What message are you going to send with your video? Will it be motivational, educational, promotional, or something else entirely?
Your audience may not know who you are or what you offer, so making a video that clearly explains yourself and what you offer is important. It also helps them connect more quickly with you!
Your last decision depends on the length of your video. If it is for few minutes then you can just use some pre-made templates online, but if it is longer than five minutes then you must make your own template using free software such as Adobe Photoshop or Microsoft PowerPoint.