Creating your editing studio or career as an editor is definitely not easy, but it’s also certainly doable! While most editors start their careers with a degree or professional training in film production, marketing to other artists is one of the top ways to make money as an editor.
Artists are constantly looking for new creative tools to use when producing content, which can be adapted to include you if you’re willing to learn how to promote yourself. The more people that know about your artistic skills, the easier it will be to get work!
While earning a higher income as an artist may require developing into someone who is known across various media, there are many ways you can develop your video editing business while staying within the confines of what’s considered “professional.
Create a website
After you have mastered the art of editing, you can begin thinking about how to market your business! Creating an easy-to-access online presence is a great way to start marketing your video editing skills.
A website is one of the most important ways to promote yourself as an artist. Not only does it give potential clients a chance to view your work, but it also gives them information about you as a person. It’s very likely that future customers will do research on you before hiring you for their projects, so make sure to put in some time to develop yours.
You should definitely spend this money on a premium domain name. “MyEditorialServices.com” is much more professional than “Elliot Editorial Services.��”. You can easily find cheap web hosting services through sites like sharedwebhostinghub.com and via free trial accounts at platforms such as WordPress.org.
Once your site is live, you must ensure that it represents you well. Make sure to update your profile with a link to your site (and add a good looking picture!). Write a short description of who you are and what you offer. Add links to your YouTube channel, social media pages, and any other websites or products you want people to know about.
To boost engagement, create different sections to include: About me, My services, Testimonials, Contact Me, and Links.
Build a social media presence
After you decide how you want to market your video editing business, the next step is creating an online presence that supports this marketing plan. This can include sites like YouTube, Facebook, Twitter, and Instagram.
Running an editing studio means having a website where people can view your work and prices, as well as contact information and hours. You should also have a flickr account, facebook pages for your business and yourself, twitter accounts, and lastly, instagram!
All of these mediums can be used to spread your video editing company’s name, promote services, gather followers, and gain new clients or customers.
Running an editing studio means having a website where people can view your work and prices, as well as contact information and hours. You should also have a flickr account, facebook page for your business and yourself, twitter accounts, and lastly, instagram!
All of these mediums can be used to spread your video editing company’s name, promote services, gather followers, and gain new clients or customers.
Buy marketing merchandise
Many video editing companies gain popularity because of their merchandise or products they offer. Some are product brands you can find in stores, while some are totally online-only styles or designs that they create and sell themselves. Either way, these additions to your business help promote your company!
Marketing through merch is an easy way to go about it. There are many ways to do this, from having your own line made by one of your vendors, to buying used items and altering them to fit your style or creating new ones.
The easiest way to begin investing in marketing materials for your business is through Instagram. You get free uploads on there, so use that as a way to start sourcing material. Add yourself to sponsored accounts to earn more money via advertising.
Running an Instagram account is very popular at present, so if you are not already have an account, why not start one? You can pick any field (creative, food, fitness, etc.) to make it seem relevant to your business.
Offer a promotional giveaway
Giveaways are one of the best ways to get exposure for your business and networking is a great way to boost your visibility. By offering an item or service that people can have for free, you’re creating awareness around it and gathering attention online.
Most major media companies outsource their editing services so there are many opportunities to find work doing this side business.
By giving away what you offer, other individuals will want to know about you and what you do. This could mean writing up a quick description or even better – producing your own video using tools you already use!
Running a giveaway is a cost-effective way to start building your brand and network. It’s also a low investment if you don’t get too carried away with decorations and advertising. The costs are usually covered by marketing materials and snacks, which is always a good thing.
Host events
One of the best ways to market your video editing business is by hosting an event or conference. This can be for your industry, or for your specific type of business (such as marketing videos).
By doing this, you will get exposure for your company, and people in your field will get to meet others in your field.
It’s not too hard to organize an event, and it’s very profitable!
There are many ways to host an event, from holding a free movie screening at a local cinema to having a conversation with other businesses in your field.
You could even hold a competition or award ceremony if you’re appropriate permissions have been acquired.
Held under the guise of celebrating something else, event organizers often get invited to talk about their own area of expertise.
And while some may feel shy or uncomfortable sharing all they know, most become more chatty once the topic has been broached.
Many speakers learn things themself during such talks, and it’s great for promoting your business as well.
Identify your unique selling proposition (USP)
After you have done some research into whether or not there are already several video editing companies like yours, what makes your business different from others is its USP.
Your USP can be related to how well you do your job, what tools you use to produce videos, or what services you offer. It can be due to your professionalism in handling customers or your creative flair in producing content.
Whatever it is, it must clearly separate you from the other video editors out there!
Creating your own unique brand identity is one of the most important things you will do as owner of your video editing company. Make sure to develop your image, logo, style, and tone consistently across all types of media – from blogs to social media sites to advertisements to printed matter like flyers and pamphlets.
Also, keep experimenting with new ways to promote your business and talk about it so that you find an effective mix that works for you.
Develop your business brand
After you launch your video editing website or start filming videos, what do you have? You have a bunch of content that people can access via the internet! This is great, but it’s not very engaging.
You have to develop your own personal branding before people will connect with you as an expert in the field. This means creating posts and stories about yourself and your career that are targeted at other people like yourself.
Your story should be authentic – try and emphasize how you’ve spent your life working towards this goal, and what you’re trying to achieve for yourself and others.
Interact with like-minded communities on social media sites to gain inspiration and tips. Follow other professional marketeers and get inspired by their achievements.
By developing your personal brand, you’ll establish yourself as an authoritative source who people trust. This will help you stand out from the crowd, and give you the initial push needed to grow your video marketing business.
Choose a marketing strategy
Choosing your main marketing channel is an important first step in getting started as a video editor. There are many ways to market your business, and not every person or company uses all of them.
You should consider what types of videos you create and how much time you have to promote your business. If you’re more into creating educational YouTube tutorials, then that may be your best option since you don’t need very much production value.
On the other hand, if you enjoy producing entertaining content, filming yourself or creating fun stories, then using social media is a great way to get exposure for your business.
There are several free resources available to anyone who wants to start promoting their editing business. You can pick one thing at a time to test out to see which ones work for you.
