Marketing yourself as an artist is probably one of the most difficult things you will ever do in your artistic career. It’s hard because no matter how talented you are, you aren’t always going to be able to sell art.
As artists, we sometimes get attached to our work and this can make it harder to market ourselves. You might feel like people who want to buy your artwork already know what you’re good at so there’s no need to try other styles or genres.
It’s important to remember that even if all of your current customers love your style, that doesn’t mean they’ll still wanted to spend money on products from you months down the road.
With that said, here are some tips on how to market video production services.
Make your marketing videos promotional
Even if you are not creating video content yourself, you can still use this method to market your production company. If you have a friend or colleague that is very popular on YouTube, then you could create educational videos about producing TV shows or films!
Some of the most successful YouTubers make money through advertising and sponsorships, so you would be giving them free exposure in return for their advertisement. This is an incredible way to generate revenue for your production company.
You could also do product reviews, look at products related to filmmaking, and advertise for your production company while using their merchandise.
Alternatively, you could make fun instructional videos such as how to bake the best chocolate chip cookies ever!
Producing our own media has become ubiquitous. More than half of all adults in developed countries now owns a smartphone with almost every person under the age of 30 owning a laptop or computer.
This means that we can easily produce, edit, publish and share media virtually anywhere!
With technology becoming more accessible and users sharing information via social networks, people have opened up to having greater access to media. It is no longer reserved for just those who can afford it!
As consumers continue to demand better quality content, media companies are catering to these demands by offering services and tools for anyone to use.
Create a website
The next step in marketing your video production services is creating an online presence that includes a web site, social media accounts, and business cards.
Having a well-designed website with great content will help you market your service to potential customers. Your website can also be used to gather feedback from past clients or advertising for additional opportunities to work.
By having all of these resources, it becomes easy to promote your video production services without too much effort.
People who are looking to hire your services will do their research before contacting you so making yourself available through other mediums creates opportunities for growth.
Buy marketing videos equipment
A growing number of companies offer complete service video production packages that include all the gear you need to make your film. Most of these package services have you choose from either a pro- or amateur filmmaker’s level account, with both having similar features.
Most company accounts allow you to upload an existing clip or shoot one yourself, edit them in professional software like Adobe Premiere Pro or Final Cut Studio, and then publish and market the films via their site and social media channels.
Some give you the option to add music and additional effects after editing, which can be done by trained professionals. This is not only helpful for marketing your own productions, but also if you are looking to promote someone else’s work!
There are many ways to market your produced movie through sites such as YouTube and Facebook, but some prefer Vimeo over others. Some may even use free resources, but may lack the advanced features needed later. It is best to do your research and find what works for you.
Start making videos
A few tips for those seeking to market their video production services are starting your own YouTube channel, creating engaging content, and developing an online presence.
Running a YouTube channel is one of the most effective ways to promote yourself as an artist or creative professional. By having your own channel, you get to control what content you create, how people can contact you, and it gives you direct access to all of the tools and features that YouTube offers.
It’s also very easy to start producing videos on YouTube. You don’t even have to make anything beyond just mentioning your service!
By creating your own channel, you’ll be able to use some of the channel settings to limit who may view your posts, which could help preserve your anonymity. You will need to confirm ownership though, so do check out this article about how to take full advantage of the platform before launching into production.
Making a video does not require much equipment either, many artists and professionals find themselves using only their computer and smartphone to produce their work. Starting with a brief introduction to filming and editing using software such as Adobe Photoshop or Final Cut Pro can easily lead to producing your own movie!
This article has focused mostly on promoting via YouTube, but there are other mediums you can use to spread your message.
Offer your videos as a service
As we mentioned earlier, offering your services through video production companies is an excellent way to market yourself as an entrepreneur. By offering your skills as a professional videographer or filmmaker, you are creating a service for others to benefit from.
This can be done through online platforms like YouTube, social media sites, or even by starting your own company that offers filming services.
Tell everyone you know
As we mentioned before, your reputation is one of the most important factors in marketing video production services. People will do business with you if they believe that you are trustworthy and can be trusted to deliver what you promise.
So how can you reach out to more people? You could start by telling your friends, family, and colleagues about the services you offer.
But it’s not enough just to tell them you have video editing equipment or that you produce YouTube videos — unless those things are actually true!
Be sure to include all the details about your video production service (what kind of videos you make, what formats you use, etc.). And don’t forget to cite sources – past reviews, conversations you’ve had with other individuals about your company, and anything written about your industry and business in general.
And once everything is said and done, stay active. Don’t let months go-by without letting anyone know who you are and what you do. This includes posting on social media sites, sending emails, and keeping up with personal contacts… even if you’re only planning to talk about your business occasionally.
Your word alone won’t get repeat business, but people will trust you more when they see that you take time to connect with others and promote yourself.
Consistency is your best friend when it comes to marketing video production services. This means posting about video productions services consistently, anywhere you have a presence online.
That includes blogs, social media sites, forums, and more. You should never miss a chance to promote your service!
Consistency is also important for keeping people logged into your site. If they do not see any activity, they may stop interacting with your site or even give up completely.
On top of that, consistency is key in building trust with potential clients. They will need to feel confident in your service before giving you their business.
If there are times where you can’t seem to find the time to market yourself, then you must look at ways to help others market for themselves.
This could be by creating free content or sharing tips and tricks here so other marketers like you can use them to promote as well.
Invest in advertising
Between creating content, marketing it, finding your target audience, and investing in media to promote yourself and your business, there are many different ways to spread your message.
That’s not to say that you shouldn’t try to create as much content as possible or don’t need to invest in an online presence, but instead think about how you can supplement your content with other mediums.
For example, marketers use advertisements to get exposure for their products and services. A similar concept applies to video production companies. You may want to consider spending some money to advertise yours so people will know who you are and what you do!
There are several ways to market your video production company. Some of the most common strategies include:
Social media advertisement
We will talk more about each one of these and how to implement them into your business later in this article. For now, just be sure to review our list above and determine which ones make the most sense for you and your business.
What is binaural recording?
Binaural recording is the process of capturing two separate stereo recordings simultaneously using two microphones. This technique creates the illusion of three dimensionality by having the listener perceive sound coming from both the left ear and right ear.
It also creates a feeling of space due to the perception of distance between the source and receiver.