A video production company is anyone who produces, edits, publishes, or shares filming or editing videos with the help of advanced technology. This could be you! If you are passionate about creating stories through media, then sharing your skills as a filmmaker is an excellent way to make money.
With the rise in use of smartphones and other digital devices that almost everyone has these days, there is now an easy way to start any kind of filmmaking career. By capturing interesting moments via smartphone cameras or professional grade equipment, you can create your own videos and put them up on YouTube or another site where people can view and share them.
Start by picking one area of filmmaking that you would like to pursue and learn its basics first before moving onto more complicated concepts. For example, if you want to begin publishing online videos, learning basic camera settings is crucial so you know what looks good and how to fix poor quality footage.
Once you have mastered the basics, it’s time to think about what areas of the industry you would like to break into. There are many ways to do this, but the most common routes are directly marketing yourself as a filmmaker or starting your own film team.
Make your marketing visible
It is impossible to market a video production company without making yourself available for interviews, responding to media inquiries, publishing articles about your business, etc. This can be done in several ways- you can do it as part of your job, or you can hire someone to do it for you!
Running an online video production company means that you will still need to maintain social media accounts, but this article doesn’t focus on those just yet. For now, we will keep it simple and focused on radio and newspaper appearances.
Interviews are typically conducted via phone or Skype, and sometimes there are questions requiring you to physically go somewhere (like a restaurant). Obviously, you don’t want to be too general when answering these types of question, so make sure you have some materials prepared ahead of time!
Some people also ask how much money they should budget for advertisements. While it depends on what type of advertisement you plan to run, our rule of thumb is to spend no more than one dollar per person exposed to the ad.
For example, if you are running an advertisement promoting your photography services, then your target audience includes photographers. Therefore, our formula would look like this: 1 photographer = at least one dollar per exposure.
This way, even if only half of the viewers are interested in your service, your advertising costs are already covered.
Offer your services to clients
As mentioned before, shooting videos is not an easy career choice for anyone unless they are trained in it. Therefore, if you want to keep up with the trends in this field, you will need to learn how to take care of business yourself!
Running your own video production company means that you will be responsible for hiring other people to help you achieve your goals. These may include filming, editing, graphic design, and more.
The most important thing about marketing as a filmmaker is having solid relationships with others in the industry. By showing off your talent and offering your service, you will get attention and maybe even work!
But what kind of services should you offer? There are two main types of filmmaking: commercial and non-commercial. A commercial film is one that has a goal (like educating or entertaining) but also benefits the producer.
Non-profit films are good examples of this. A popular way to shoot these type of videos is through YouTube.
However, whether you are teaching someone a new skill like photography or creating advertising spots, there are always ways to market yourself.
Tell clients what your video production company does
As seen above, marketing yourself as a filmmaker is like selling any other product. You can’t just show up at a mall with your products and expect people to buy them! If you want to get attention for your movie business, you have to put in some effort into it.
That means putting up flyers, handing out business cards, and creating website pages or landing pages where potential customers can find you.
By and large, most people are familiar with film as a medium, so if you’re offering services such as filming weddings, then that’s a good place to start when marketing your videography business.
However, beyond that there are lots of ways to position your company.
Connect with clients
The second way to market your production company is by connecting with potential customers or clients. This can be done in many ways, but one of the most effective methods is networking.
By meeting people in person or over the internet, you will create opportunities to connect with other professionals. People are usually willing to do business with those they feel like they know, so by adding them onto your contact list, you increase their trust for your business!
With every new connection, you make, there’s an opportunity to talk about services that you offer and what types of projects each individual does – this gives you both information and insight into who you could work with.
Networking events exist all around us, from large conferences with hundreds of attendees to more casual get-togethers at local restaurants or bars. There are even some apps and sites that allow you to search for professional contacts near you or worldwide!
Whatever method you choose to use, don’t hesitate to ask if anyone has anything upcoming that they’re planning to promote.
Make a good marketing plan
The next step in marketing your video production company is creating a business plan or what we like to call a marketing strategy. This is important because it will help you organize all of your resources and activities into something that makes sense, and can be modified as your business grows.
Your marketing strategy should include the following components:
Brand identity – What are your main brands? For example, if your production company’s brand name is Great Productions, then your branding would include using “Great” as your company logo, developing an identifiable voice (mood) for the company, and choosing catchy slogans and/or tag lines such as “The Best Kept Secret In Film!” or “We Do Fun Films That People Love To Watch!”
– What are your main brands? For example, if your production company’s brand name is Great Productions, then your branding would include using “Great” as your company logo, developing an identifiable voice (mood) for the company, and choosing catchy slogans and/or tag lines such as “The Best Kept Secret In Film!” or “We Do Fun Films That People Love To Watch!” Marketing messages – These could be via social media posts, advertisements, etc. that promote your company and its services
– These could be via social media posts, advertisements, etc.
Create your website
After you have gathered some extra money, it is time to start marketing yourself as an entrepreneur! Starting off on the right foot will help ensure success in the future. Creating your business’s website is one of the first things you should do.
Your business’s site should tell people what you are and who you are trying to reach with your services. It can be hard to know exactly who your audience is so this information comes later.
After that, it is up to you how you want to organize your content. Do you plan to launch your own YouTube channel? You could add your name, link to the YouTube channel, and then add a video for each product or service you provide.
Overall, your site should include pictures of you doing your job, products you offer, and links to other pages and resources about your company. Make sure everything looks professional and crisp.
Get professional photos
Having great looking promotional material is key in marketing your video production company. This includes business cards, flyers, website logos, and of course, promotional photographs!
Having great looking promotional materials is key in marketing your video production company. These should be professionally done, with good quality equipment and settings.
It’s important to have at least one photo that represents you as an individual – this can be your “I am Joe Business Owner” picture, or maybe a close up portrait showing off your face and what you are known for.
But aside from those, there should be at least one main profile shot representing your company. This can be yourself working on a project, a group of people gathered around a camera, or even just your studio logo!
After all, when someone visits your site, they want to see who you are, not just some pretty pictures.
Write your blog
Writing is an important tool in marketing. Yours doesn’t need to be fancy, but it should contain content that people will want to read!
Your writing can help establish your video production company as the go-to source for information about producing videos, advanced filming techniques, and business strategies. You don’t have to write about filmmaking every time, but you could if you wanted to.
Don’t worry – we’ve got your back with this article! We’ll give you some tips on how to write a blog post for our website. Then, we’ll show you some easy ways to create an interesting header and footer for your own WordPress site or YouTube channel.
