Creating a YouTube channel is a great way to launch your business or career! It’s easy to create, free, and doesn’t require too much technology knowledge– something most people have these days.

YouTube is a very popular site with lots of users. With every person you invite as a member creating an account, you get sponsored ads based on their favorite products and brands (called sponsors).

This article will help you start building your YouTube channel and learn some simple video marketing tips. These are things like how to make your videos more engaging, effective ways to promote yourself and your product/service, and what types of videos work best.

Create engaging videos

The second way to use video as an effective marketing tool is to create your own content. Creating a YouTube channel or filming a short, explanatory video can help get people’s attention in ways that reading a page article never could.

People love watching stories – we are wired from birth to enjoy them! So why not take advantage of this natural human desire to learn by creating your own educational story videos.

Your followers will grow happier when they see you taking responsibility for educating others about your product or service. They will feel like you care about what they have bought from you and will hopefully keep buying more products from you.

Creating a separate business profile on Facebook is a great way to begin developing your online presence. By doing this, you will be exposing your business to a wider audience who may find you interesting or helpful.

Running a YouTube channel is another way to achieve the same goal. By having your own space with your name and logo, it will give your brand some credibility.

Encourage commenting and sharing

how to make video marketing work for your business

A related way to use video content is to create engaging, fun videos that encourage people to comment and share. This can be done by introducing or talking about products in the movie or through an interactive element like a quiz or challenge.

Running a contest using a shopping site’s product as the prize is one of the most effective ways to use video marketing to promote your business.

By adding value to the conversation, you increase the chance others will link to your website from theirs.

This is important because no matter what kind of channel someone uses to get information, they are likely to click on a link with their browser. Statistics show that around 70 percent of online shoppers visit another retailer‘s site while doing research on where to make purchases.

So giving away something valuable for them to take home may influence the purchase decision!

Interactive contests have become very popular due to his effect on engagement. People love having a reason to spend time chatting, answering questions, and exploring the space around the video.

Running a YouTube giveaway is a great way to add variety to video content. Not only does it boost traffic to your site, but it helps spread brand awareness at the same time.

Link your videos to your website

how to make video marketing work for your business

After you create your video, it is time to actually upload the video onto your site or medium. However, before you do that, you must link your video to your website or other platform!

When you are creating your video, make sure to include an About Us page or a Product Page with lots of content to help people understand who you are and what you have to offer.

After you have done this, it is time to link your new video to these pages so they can be found easily. You should use keywords in the link title as well as in the URL (uniform resource locator).

For example, if your link was about your company’s products, then your product links would be under the same domain name but with the word “product” replaced by “videoproduct.”

Your web browser will ask you whether you want to open the linked article in a new tab or window. Choose either one depending on what mode you prefer.

Offer a giveaway in your videos

how to make video marketing work for your business

One of the most effective ways to use video marketing is to offer a free product or service as a reward for watching one of your videos. This can be done through an action announcement, a testimonial, or a how-to video that includes the free item.

Your audience will enjoy receiving the prize, and you’ll get some buzz from the social media attention. Your online presence will also gain momentum as people talk about you and your business on social sites.

Interlude: A good reminder – when doing videos it’s important to create meaningful content! Content should aim to inspire activity or actions, not just be a collection of things.

Distribute your videos through social media

how to make video marketing work for your business

One of the best ways to use video marketing is to spread yourself across various mediums. This can be done via social media, YouTube, blogging, advertising, and more.

By distributing your content across different channels, it helps to increase exposure for you!

Not only that, but having diverse distribution methods increases your overall reach (think about it- how many people watch TV as opposed to listening to the radio?).

Your audience will also have access to your content in a variety of formats and settings, which further enhances exposure. And since they’re using the same software or app to view your material, their experience is better too!

Bottom line? More exposure = more traffic => more business.

Offer a service in your videos

how to make video marketing work for your business

Another way to make your video marketing work more efficiently is to offer a service or product that can be found elsewhere.

Many people start their own business by offering services or products that they have experience with. By adding some features or improving upon what you already know, you become someone who offers new services or products that are unique.

Your potential customers will appreciate being given information about how this service works and if it has worked well for others.

This also helps establish your brand as an expert in your field.

Use your creativity

how to make video marketing work for your business

The easiest way to begin creating videos is to use an element that has already been mixed into many videos: storytelling. A story is a narrative, usually told in prose form, with a climax, conclusion and rising action. A video is almost like a book with motion!

Stories are very common and can be adapted to make them relate more to your business. For example, if your business is related to health and wellness, you could make a video about how to do your makeup better or how to take good pictures of yourself then add “health” as the main theme of the story.

Your audience will connect more quickly with your content when you tell a story and apply it to your field. Many businesses have used this method to become famous for their stories and content.

Your creative talent will also play a big part in how well your videos succeed. If you are not confident in your artistic skills, there are many free resources online and in person to help you get started.

Record and edit your videos

how to make video marketing work for your business

Recording and editing video is probably one of the most important things you can do for your business if you want it to succeed. Not only does this take time, but it costs money as well!

Fortunately, there are lots of free software programs that make producing YouTube videos easy. Many even allow you to upload your videos directly from the program.

Some great options include Windows or macOS computers (or use Google Chrome as an app) using Adobe’s Primer ($9.99) or Freesolo ($4.99), both of which have beginner settings. You can also use YouTube’s own mobile apps or desktop applications like VLC ($14.99).

Most people now consider recording with their phone camera normal, so don’t feel weird about doing that! Most phones have enough quality settings these days to produce good-quality footage.

After filming your video, you should spend some time editing it before hitting “publish.” Some basic features you can add are captions, end credits, and special effects.

There are many ways to do this, but the easiest way is using a website such as [URL removed] or FREE. These let you create your own custom end cards and voiceovers quickly and easily.

That said, not every person will be able to understand what you are saying due to range, volume, and tone of your voice.

Caroline Shaw is a blogger and social media manager. She enjoys blogging about current events, lifehacks, and her experiences as a millennial working in New York.