With the explosion of technology, there are now more ways to spread your message than ever before. Gone are the days when you needed a large budget to create engaging videos or use video as a tool to promote a product or service.

Now anyone can make their own YouTube channel with just a camera and creativity! It is not too expensive to start filming and editing your videos either. You do not need special software to produce quality content.

Video marketing is one of the most effective tools that you can use in 2018 to grow your business. Not only does it bring in new revenue, but it also gives you an opportunity to connect with others who share your passion.

There are many different types of video marketing strategies that you can implement into your business model. This article will talk about some tips and tricks for creating your first video marketing campaign.

Narrow down your list of content topics for video marketing

Many people start filming videos with every idea they have, but this is not the way to go about it. You should choose few topics that you are passionate about and that will connect with your audience, then create content using those as material.

Your first step in creating engaging YouTube videos is deciding what niche to dive into. Don’t try to be everything to everyone! Pick a area that you are familiar with or one that matches an interest of yours or that of your followers.

Once you find your niche, begin looking through the various mediums such as YouTube, blogs, social media sites, etc., to see if there are any relevant conversations happening.

Plan out your video marketing campaign

how to make video marketing

A good way to begin thinking about how to use videos in business is to have a goal! What do you want to get done?

The next step is to determine what kind of content you will create. Will it be a short product review or an interview with someone else about their services?

Your second decision will come down to your audience, what they care about, and whether you can connect with them.

Will your target audience know who these people are? If so, then creating a documentary style video may be appropriate. If not, then perhaps a quick time frame summary and some links to their website and social media profiles would work better.

After that, you need to decide if this person has published a book or there is something new they are launching.

Research your market to identify your audience

how to make video marketing

A lot of people talk about video marketing, but few actually do it! Finding your target audience and creating engaging videos is one of the most important things you will do as a business owner or entrepreneur.

If you are already doing some form of video marketing, like filming YouTube videos or posting content on social media sites, then great! Keep developing your skills by experimenting with new genres and formats.

But if you’re not quite there yet, it’s time to do some research and figure out how to make your videos more effective.

Your potential customers can tell when someone is trying to push products onto them, so be sure to create helpful educational videos that draw in viewers.

Start looking into different types of videos (vlogs, how-to, etc.) and find ways to apply what you learn to your business.

Create your video marketing campaign

how to make video marketing

Starting at around the one hour length, make sure your content is relevant and features quality visuals. If you have too much text, people will skip over the article and move onto another site before reading yours!

Try filming yourself doing something that related to your business or product. Mentioning products and services in the film can create more interest if someone wants to see what you are talking about.

Add some decorations to set the tone for your video – this includes using logos and pictures of your company or person. Add an voiceover and start speaking clearly and concisely.

Now that you have done all of that, upload your video and test it! Visit new sites with and without the fast net connection and review how well it runs and if it works well.

Once everything is working well, you can continue to develop your videos by adding subtitles, changing the style, and editing.

Create your videos

how to make video marketing

The second part of video marketing is creating your own YouTube channel or filming yourself doing something you’re going to put up online.

This doesn’t need to be for business, it can be an entertaining video that goes along with what you are promoting. For example, if you are trying to get more people to do exercise then dancing is a great way to begin.

You can make yourself workout or dance routines or even teach others how to do them. You can also do related things like teaching someone how to do yoga while introducing a new style of yoga.

Promote your videos

how to make video marketing

After you create your video, now is the time to advertise it!
You can put up posters, spread tweets about your video, do Facebook advertisements for the channel, and even run print ads with the brand name in the article as well as the YouTube link included.

Running out of ideas? You can also create an Instagram account related to your business or product and include a link to your video in your bio. The people listening to your video will be able to see the link, making it easier to start running errands or doing things while they watch your video.

That’s not all, you can actually write an article based on this page and add the link here as well! This will help bring more traffic to our site and our content so that we can earn more money via advertising.

Connect with your audience through social media

how to make video marketing

Social media has become one of the biggest ways that most people advertise their business or product. It is a very accessible way to spread your message to potential customers.

By having a presence on these sites, you are creating an opportunity to connect with other individuals. They can view your content, comments, and messages and potentially visit your website or shop from there!

Running a business means spending time marketing it so don’t spend hours doing nothing but thinking about how to market your company. Use some tricks found here for ways to make beautiful videos free of cost!

There are many great websites out there that offer free tools to create yours. Many of them have you upload a clip or two and then export the file which takes away some of the headache.

Gain sponsors for your video marketing campaign

how to make video marketing

As mentioned before, creating a YouTube channel with no videos is kind of pointless. Luckily, you can easily gain some sponsorship or advertising space for your channel!

Most big companies will allow you to upload a product promotional video or feature their products in a direct sales pitch way. This is a great way to get more income as you grow your channel!

There are several ways to find out if your company would be willing to do this. You can search online for “sponsor my video” or “advertising agency locator” to find business that offer such services.

Alternatively, you can create your own advertisement by offering your audience a deal or discount on an item (provided it is good quality merchandise). Some people may not know what advertisements look like, so using something well known and attractive can win them over!

How to make your own sponsored video

Now that you have found a potential advertiser, made your advertisement, and booked your meeting, it is time to prepare for filming!

You should start planning one week ahead of time. This gives you enough time to buy or source necessary items, and allows you to organize your schedule.

Make sure to research potential advertisers properly and stay organized! Also, remember your advertisement and theme, and review your script many times.

Caroline Shaw is a blogger and social media manager. She enjoys blogging about current events, lifehacks, and her experiences as a millennial working in New York.