A marketing video is a way to convey your product or service through storytelling. It can be for an advertisement, a how-to guide, testimonials, etc. With the right story and market fit, videos are a powerful tool in getting new customers into your business.
There are many different styles of videos that marketers use to connect with their audience. Some brands focus more heavily on action or narrative videos, while others blend media (such as pictures or GIFs) with rich stories. What kind of video you need will depend on what you’re trying to achieve.
With that being said, this article will go over some fundamental tips for making your first marketing video! Here we’ll talk about why it’s important to include a voiceover, what equipment you should have, and most importantly – how to write a script.
Create your video marketing strategy based on your target market
Many people start filming their daily lives and putting it online when they begin sharing videos. While this is an excellent way to gain exposure, it isn’t very effective or efficient. Your audience will not watch your videos if you are trying to reach out to them as someone else with content they already know about.
Instead of creating general YouTube videos that appeal to anyone, create separate videos for different products or services. Create videos for your product or service!
This can be tricky at first because most marketers don’t do direct sales. However, there are two good ways to go about it.
The first is to use what has worked for you in the past. Start by looking through your old recordings and seeing what bits and pieces you could take away from them. Then, add some additional touches to make them more relevant for your current campaign.
The second is to use indirect marketing via talking about related things. For example, instead of telling your viewers how to properly handle their money, tell them why managing money is important and then relate it to something specific such as mentioning that one of the biggest causes of financial stress is job loss.
Your viewers may have done business research before coming to your channel, so adding links to sources and other readings can help them understand your message better.
Narrow down your marketing objectives based on your target market
After you have determined the medium through which you will promote your business, you need to make sure that your messages match with what your customers and potential clients want to see.
As mentioned before, the first step in creating a video advertisement or promotional film is deciding how to make a marketing movie. There are three major types of videos that can be made: explanatory, product showcase, and testimonial.
Explainer videos are typically not longer than one minute long and they aim to convey a simple message such as “How to do something.” This type of video is very common today because people use them for YouTube searches.
Product show-off videos are just like normal advertisements except they feature a specific product. These can go on any channel but most companies create separate ones for their products so that viewers can watch at their own pace.
Testimonial videos are similar to those goal setting videos we discussed earlier except instead it features an individual talking about their experiences using your product.
Develop your video marketing theme
A few things make up the very core of every successful marketing video. They are defining visual tone, main message, supporting messages, and media or examples used to convey the message.
All of these components work together to tell your story, establish you as an expert, and promote engagement. To ensure everything fits well, make sure all those pieces exist beforehand!
Your theme will help determine how people respond to your videos. If your videos focus on motivating others to do something, then your theme can be about motivation. Or if they emphasize helping other professionals look good, then your theme could be about professional socializing.
Themes always relate back to who you are as an individual and what you want to get out of life — in this case, inspiration, encouragement, and knowledge.
Research your market to identify your target audience
After deciding what you want your video to say, it’s time to do some research to determine if there are already videos out there that match or close with what you plan to make. You can use tools to help you find matching content such as YouTube search or Google to see if people made similar videos before.
By doing this ahead of time, you will save time in the long run because you won’t need to create duplicated content! When creating your own video marketing messages, make sure to include the key components of storytelling, product information and calls-to-action (CTAs). Your CTA may be for another product like yours, or maybe to visit your site or call up for more info.
Develop your video marketing content
Many people start trying their hand at making videos but fail to take time to develop his or her skills before producing something meaningful. This is very common! Before you create your next marketing video, make sure you have studied other marketing videos like material!
There are many ways to learn how to make engaging marketing videos. You can take some classes, read books, speak with experienced marketers, and even watch YouTube videos to pick up tips.
But the most efficient way to hone your craft is by creating your own content – so why not do that?
You will probably save money by investing in tutorials instead of buying a pre-made video. When it comes down to it, creativity is what makes an effective video. So, if you’re struggling to come up with your own ideas, try looking through online resources or doing research about related topics.
Record and edit your videos
Once you have the video production equipment, you can start recording and editing your marketing videos! While there are lots of free software applications that can help you create and edit videos, not all of them offer the same level of feature-packed complexity or usability as other apps.
There are some really great free video editing suites out there such as YouTube, which almost anyone can use. You do however need to be comfortable using it before trying to design and produce your own videos.
Other more advanced alternatives include Adobe Premiere Pro or even Microsoft Office Video Tools if you have a premium version of Windows 10. These are mostly expensive, but they are worth the investment since they are designed for professional users.
Create your video marketing campaigns
After you have determined what kind of product or service you are going to sell, you will need to determine how you are going to market that product.
You can choose between traditional advertising, social media advertisements, online ads, television commercials, etc. – depending on what works for you and your business!
That is not an easy task though as there are many different types of businesses and marketers in every field. It is best to learn about other industries’ methods before developing your own.
Reading through articles and watching YouTube videos may help you find some tips and tricks to create effective marketing videos.
Promote your videos
After you create your video, what are you going to do with it? You will need to promote your piece of content so that people can see it!
Your first step in promoting your marketing video is choosing an audience platform that makes sense for your business.
You should consider how many people use the site, whether or not they have visited before from your website, and if there’s anything special about the site that could get attention (like an interesting article or event) – all of these factors determine how much exposure your video will receive.
Some ideas include sharing it on Facebook, posting it on Twitter, putting it on your own website, distributing it via email, and pinning it to Pinterest.
By using multiple channels, your video will be seen by more people.
