A storyboard is an integral part of creating a marketing video or documentary. A storyboard helps tell your audience what will be discussed, how it will be organized, and breaks down important milestones as they progress through the film.
A storyboard also gives you the opportunity to add in some additional touches like establishing tone, introducing key players, and defining terms used throughout the video.
In this article, we will discuss everything you need to know about making a basic storyboard for a marketing video. Begin by picking a genre and timing of the movie to determine how long each section should last.
Once those are set, you can begin brainstorming ideas and developing them into more detail. Take your time to make sure all aspects are well thought out before moving onto the next step.
Create a storyboard
After creating your script, you can now start organizing your video into scenes or breaks. This is called establishing a storyline or storytelling structure.
Storytelling is an integral part of our culture that we take for granted. Since we were children, we have listened to stories at bedtime, heard them in the workplace, and even watched some as entertainment. It is also one of the most effective ways to market a product or service!
The key ingredient in any good story is conflict. A story with no conflict is boring for both reader and listener. You will not stick around to hear what it is that you need to know unless there is something worth listening to.
That something usually comes down to two things: knowledge vs. uncertainty and experience vs. hope. For example, reading about how to do something is always helpful but nothing beats doing it firsthand.
That is why marketing videos are so interesting- you get to see materials used for or against and learn which work and don’t for your business.
Write your script
Now that you have your main characters, setting, and story hook, it’s time to write your screenplay! The first thing to do is to start writing your script. You can use notes or direct quotes from each element to help flesh out the narrative.
Your movie studio counterpart will probably suggest short, one-and two-sentence paragraphs to aid in the storytelling process. Try not to worry too much about making sure every sentence follows a pattern or has an internal flow – instead, just tell the stories naturally!
Once everything is written down, organize your script into scenes using a similar structure as a book. A scene is typically three minutes long with a topic and action, followed by a separate article (or dialogue) and conclusion. Use the beginning of a new paragraph to create a new scene.
After all the scenes are put together, review your work several times until you feel comfortable with it. Then, take your time to make sure everything makes sense and connects properly with the rest of the piece.
Practice filming and editing
After you have written your script, it’s time to start shooting! Start by testing out your story with short videos or footage that you already own. Use these test pieces to ensure that your narrative makes sense and is clear to watch.
When creating your marketing video, don’t worry about being too perfect. Instead focus on telling your story and having fun while doing so. Once your video is final, you can take more time to polish it up if needed.
Create your video
After you have gathered all of your materials, it is time to actually create your marketing video! The first thing about creating a storyboard for a marketing video is that there are no rules as to what styles and formats you can use.
You do not need to add any graphics or animations to prove your message. All you need to do is tell your audience how to achieve their goal and then emphasize the importance of doing so.
Your movie should be around one minute long and should be designed to connect with your audience. Your movie should also be relevant and engaging to get people to want to watch the whole thing.
There are many ways to organize a storyboard for a marketing video, but the most popular way is by bullet point and sub-bullet points. A good outline starts with a bold statement and then underlines important details.
Produce your video
After you have gathered your materials, it is time to start filming! Luckily, marketing videos are not too difficult to make. There are many free and low cost software and apps that can help you create your film.
Most online media platforms now offer toolkits or easy-to-use software to produce your video with. These include things such as storyboards, music, still images and text. Some even allow you to add in some basic animation!
Storyboarding is one of the most important parts of making a successful marketing video. This article will talk about how to do this properly.
Post your video
After you have gathered all of your resources, it is time to create your story! Start by filming yourself either as a narrator or main character in the movie you will make.
Film through your own experiences, things that are important to you, or what you feel needs to be told. Your film should be one continuous take with no break!
After filming yourself, use YouTube to add some introductions and decorations. Try using voice-over software to edit your speech and remove any background noises.
Once everything is ready, upload the film onto a website such as Filmpact, Moviemaker, Orchard, or Adobe Creative Cloud. You can also save your file directly from YouTube on most computers.
Distribute your video
After you have gathered all of your pieces, it is time to actually create your storyboard! The first step in creating your storyboard is to choose where you will publish your video. You can upload your video onto YouTube or Vimeo, use a website like Udemy’s free publishing platform, or develop your own site and then embed our software on that site.
Once your video has been published, it is time to start marketing it! Most importantly, make sure to include an appropriate title and description for your video. Your title should be clear and descriptive, and your description should emphasize how the benefits of the product or service fit into someone’s life.
Your description may also feature some bullet points to emphasize important features of the product.
Encourage commenting and sharing
After creating your story, it’s time to brainstorm ways to promote your movie. Creating an interesting article or video about your movie is not enough — you have to get people to read or listen to what you have to say!
Promoting your film can be done in many different ways, but one of the most effective is by letting other people talk about it. Getting some exposure through social media sites is a great way to start promoting your movie.
By adding followers and friends on these sites, you are able to gain more visibility for your movie. People will want to share your movie because they like it, so that is very helpful.
Another way to promote your movie is by leaving comments online. You should never feel shy when asked if your movie was good or not, so leave nice comments and give good feedback. Don’t just tell someone how much you liked their movie though, add something about why it was special too.
