Creating a marketing video is not an easy task, but it’s definitely worth the effort! Videos have become one of the most effective ways to market a product or service. They are typically shorter than a normal webpage article, which makes them very versatile to use.
There are several different types of videos that marketers use for different purposes. Some make the claim that watching their videos will help you learn more about their products, while others just want you to watch all of them so that they can earn money via advertisements. We will talk more about those types of videos later!
This article will go into some detail about what kinds of content is needed to create your own marketing videos as well as some basic tips and tricks on how to do this.
Produce a good quality video
One of the most important things about marketing via film is having a good enough quality movie! If your video looks very low budget, fuzzy, or with poor lighting, then this will be seen as unprofessional and thin content.
Business videos should look professional and well produced. You don’t have to spend lots of money to produce a solid movie, but it does take time to master the art.
There are many free resources available online for anyone to study production styles and tips. There are also many courses that can be purchased directly from sites like Udemy or YouTube.
General filming tips include using natural light when possible, working in and out of doors, and being aware of basic camera settings.
Create engaging content
A marketing video is more than just a longer version of your website’s article or YouTube clip. It is actually designed to tell an audience something different about your product or service.
Your video should be one-to-one communication with individual recipients, not a broadcast message for everyone.
When creating videos, make sure they are relevant and interesting. Your viewers will want to see your products or services so they can enjoy them, so keep that in mind when editing and producing yours.
You don’t need very much money to create helpful videos. Many people have experimented with free software like Adobe Premiere before investing in professional grade ones.
By experimenting with creative apps and tools, you’ll know what works for you.
Distribute your video
After you have completed filming, it is time to edit your videos! Luckily, there are many ways to do this. Some people use software that automatically edits videos for you, while other people make their own editing tools or programs.
No matter what tool you choose, the important thing is to not overdo it on editing. Try choosing one feature such as slow motion, voice-over, or cutaways and see what works best in your video.
There are also different types of editors out there! Most popular are those who create very interactive videos where the viewer can contribute by adding things like voice-overs and/or subtitles.
These apps may even allow users to remix parts of the video to make new ones! This could be for making your own version of the video or creating an entirely new video using only parts from another video.
Create a website
After you have gathered your video equipment, what really matters is having an appropriate place to show your videos. You can use different sites to do this!
Most online media companies offer you the opportunity to create an account free of cost. All you need to do is log in and pick a username and password that works for you.
Some good resources to make your first marketing videos include YouTube, Facebook, and Instagram. By creating an account here, you get all the features as paid accounts so there is no reason not to try at least one out!
All three of these have plenty of content people are willing to share how to produce their videos. It’s never wrong to learn from others!
Once you find a site that looks comfortable to you, go ahead and register and connect with it.
Buy advertising
Running an online business means investing in advertisements, keeping up with new trends in marketing, and knowing how to use all of them effectively.
Most people start creating videos by taking some sort of short video or testimon-y clip and editing it down. While this is a great way to begin, it will not lead to big things for your brand.
Starting off with more expensive ways to advertise like YouTube ads can quickly put a strain on your budget, especially if you are just starting out.
The first step in developing your own style is to learn how to do it correctly. There are many free resources available to anyone who wants to try their hand at making a video!
There are plenty of sites that offer free content you could experiment with, such as Instagram or Snapchat stories.
Know your audience
As mentioned earlier, you will need to know who your target audience is before starting to make videos. If you are not sure about this, then you may want to do some research and find out!
Finding your target market can be tricky at times as there are so many different factors involved. For example, how much money they make, what products and services they use, and if they are in the same industry as you. All of these things play an important part in determining their media style and tone.
As with anything else, people come from various backgrounds and have different experiences. This means that when watching marketing videos, someone might find something interesting or annoying depending on who the video is for and what they feel about advertising in general.
By being aware of such differences, you can more easily create engaging videos that appeal to everyone.
Know your market
A good marketing video should be designed for and targeted at your target audience. If you are targeting people who do not drink, then creating a fun video about how to make alcoholic beverages may not work well!
The same goes if your target audience is made up mostly of young children. Creating an action-packed clip focused on motivating them to do something will probably fail.
Your marketing videos should aim to entertain first, inform second. If your viewers can tell that you were trying to push a product or service on top of what they already know, then they will tune out early.
Knowing your market and being able to relate to them will help create engaging videos that succeed.
Create a unique brand
A good marketing video should be creative and convey your product or service, but it also needs to set itself apart from the crowd. Creating a link between you and your audience is a way to do this.
Your business’s identity or “brand” is what people recognize you as – what sets you apart form other companies with similar products. Yours is the one thing that makes you special!
As marketers we learn how to use brands effectively in our job functions such as advertising, sales promotion, and public relations. But creating a marketing video is an excellent opportunity to apply branding directly.
By using storytelling, emphasizing benefits of your product or service, and being yourself, you will create a more effective video than if you tried to imitate others’ styles.
