Learning how to do video marketing is not like learning any other form of content marketing. There are no step-by-step tutorials or formal courses that teach you how, so you’ll have to learn it yourself through experimentation and practice.
That said, there are some things you can start doing now to help your business grow. In this article, we will talk about five easy ways to test out your video marketing skills with nothing more than an internet connection and YouTube!
You don’t need much else to get started either, which makes it perfect for people who are in need of a little extra inspiration or guidance. Having these basics under your belt will definitely help you kickstart your career as a video marketer!
So, let’s dive in and see what tips we’ve got for you today.
Make a list of content you would create
If you’re looking to learn more about video marketing, then start by making a list of all the different types of videos that you can make.
You don’t need special equipment to produce most videos — you can use your computer or smartphone with free software to create them.
But it is helpful to know some basic things like Photoshop or InDesign so you can edit your videos later if you want to do that!
There are also many free resources available online where you can find easy ways to make Your own YouTube videos.
Make a list of topics you would talk about
Now that you have your space, your time, and your content, what next? You will need to actually use all three in order to see results!
Having a social media account is great, but having active accounts that no one ever looks at is pointless.
You can spend hours posting pictures and videos and gathering followers, only for people to not interact with you or your posts at all.
This is where marketing for video comes into play. What good are all those followers if you don’t know how to use them?
There are many ways to do video marketing, so this article will go over some basics along with tips and tricks on how to improve your game.
Make a list of topics that people talk about when they think of video marketing
Another way to learn how to do video marketing is by looking at what others have done. By studying what brands you already know are successful, you can pick and choose pieces of their technique to use in your own videos!
By this method, you will also find there’s no one perfect recipe for making engaging content – every business has different stories to tell and different ways of telling them.
What is common, however, is lots of beautiful, crisp footage with easy-to-follow scripts. Most businesses don’t take too long to get through the introductions and the main points of their product or service, either.
So why not try creating your own videos using those as guides? There’s no need to make anything super fancy, but having some basic styles will help you start building your channel more quickly.
Read up on video marketing
One of the most important things you can do to learn how to use videos for business is to watch lots of them! There are so many ways to create your own videos that it seems like there’s no end to what you could be doing with them.
You can take online courses or read books about making YouTube videos, creating content for social media channels, and other areas of video marketing.
There are also a lot of free resources available via sites and apps that offer educational material as well as tools to improve your video editing skills. Many of these have reward programs where you earn points towards merchandise by completing tasks (more incentive to keep coming back!).
Making a video isn’t the only way to use creativity in marketing either. Using pictures or illustrations, GIFs, quotes, and so forth all add new styles that people may enjoy and connect with.
Make a plan for your business
Starting from the very beginning, you must have an intention of what kind of company you want to run. This could be a small business, a large business, or even a business that runs under a bigger organization.
Whatever it is, know what you are going to do and how you are going to do it!
Your marketing strategy will depend heavily on what products and services you offer and what market you target.
For example, if you are trying to get more customers through social media then those tools should be used in conjunction with your main website and other channels such as YouTube, Snapchat, and Instagram.
You can’t just focus on one channel and try to push your product there – it won’t work. It takes a whole team of marketers working together to make sure everyone’s job is done effectively.
That’s why video marketing is so powerful – not only does it showcase your expertise and talent, but it also gives others a chance to learn from you and become part of your team.
There are many ways to use videos to promote your business, so don’t feel like you need to limit yourself to just one type.
Set your goals
As mentioned before, video marketing is very popular these days. With every passing day, you will find more and more people creating content using YouTube or other sites as mediums for advertising products or services.
With all of this exposure, it is important to know how to manage your career in video marketing. There are many ways to do so, but most begin with defining your goal. What do you want to achieve from investing time into video marketing?
It’ll be hard to measure success if you don’t have that clearly defined. Take some time to think about what types of videos make you feel good and why! Then, determine what kind of company you’d like to work for, and what they seem to use a lot of video marketing.
From there, figure out how to best position yourself to help them succeed. You can start by looking at their videos and seeing where you can contribute.
Create your videos
The second part of video marketing is creating YouTube or other type of videos to promote your business. This can be done through content, product reviews, how-to’s, etc.
Your first step in producing a YouTube video is deciding what genre you want to film. Is your business related to making or buying something? Then create a movie review!
You could also make an educational video by taking some courses at a community college or online school. Your customers will enjoy learning from you!
Some tips before filming: research your products and companies so that you are well informed about them! Take time to put together a solid argument for why their product is good or bad.
Include screenshots and diagrams if possible to help prove your point.
Test your videos
One of the best ways to learn how to do video marketing is to test out different types of content you can create.
You could make an introduction or testimonial video, a product review, something humorous or creative, etc.
Whatever type of video you are making, there are definitely others who have done it before! By looking at their work and learning from them, you will be able to pick up some tips and tricks that can help you develop your own style.
By testing out different genres and formats, you will begin to see what works for you in terms of engagement and feedback.
