A growing number of people use YouTube as a way to earn money online. You can create your own channel where you promote products or services, run sponsored videos, or do live streaming broadcasts for it. There are even companies that will pay you per view for just watching advertisements!

Many individuals have made large sums of money by creating their own channels and marketing them through various means. In this article, I will go over some ways to start making an income with video marketing.

First, however, let us look at the types of content you can create on YouTube.

What is Vlogging?

Vlogs are short (usually one minute long) informal conversations or introductions done in a casual tone. They typically contain talking points and sometimes features other people or things related to the topic.

Some people make their living off of filming, editing, and posting vlogs on YouTube. Some people call these bloggers or vloggers.

A lot of famous YouTubers started out filming and editing their videos then publishing them later. This is how they got their name and audience.

Other than being paid to film and edit their videos, many give away free tips and tricks they know via trick tutorials and musings about life and business.

There are also those who begin recording a segment and end up keeping the conversation going after the initial talk.

Buy a quality filming camera

how to earn from video marketing

Having a decent filming camera is one of the first things you need to start creating videos that earn you money. There are many types of cameras available, with different features.

The most common type of camera is probably the DSLR or digital stills/video capable camera. These can usually be found online and in stores for around $500-600.

They have an internal microphone, display screen, adjustable settings such as ISO (light sensitivity) and shutter speed (the length of time the lens is open to take pictures), and more than enough memory space to store all your videos and photos!

These are great starting points if you are just beginning to create videos! Most people begin by experimenting with editing software such as YouTube’s video editor.

Edit your videos

how to earn from video marketing

A lot of people start filming tutorials or how-to videos and then quickly lose interest as they run out of things to say.

The reason this is bad is because you will end up wasting your time and energy creating content that no one watches!

Instead, pick a topic you are interested in and learn it thoroughly. Then, figure out how to make your video lessons more interesting by adding, editing, and remixing material.

For example, instead of just talking about anatomy for hours, include some moving pictures and maybe even some music. Add some fun to your videos to add value for your audience and yourself.

Your personal style will also play a big part in what types of videos get watched. If you are passionate and entertaining, then your viewers will feel similarly motivated.

Running low on ideas? No problem! You can easily find lots of free information online or create your own using tools such as YouTube.

Publish your videos

how to earn from video marketing

After you have gathered all of your supplies, it is time to start filming! Depending on what kind of content you want to create, there are different length and depth needed for each video.

For example, if you wanted to create an entertaining YouTube review video or how-to video, you do not need very detailed settings. You can easily edit these types of videos using free editing software like Adobe Premiere or Windows Movie Maker.

These programs make creating videos much easier by setting things such as brightness, contrast, and audio quality for you. Many of them also include basic camera features such as ISO, shutter speed, and focal length (the distance from the lens to where you want the camera to focus).

There are many ways to earn money through online marketing, but none quite like video. If you are looking to earn extra income, starting out with something simple will help you get comfortable with editing before moving onto more complicated styles.

Create engaging videos

how to earn from video marketing

After you have created your YouTube channel, your next step is to start creating content! Creating interesting, fun, and educational videos is an excellent way to get more views for your channel.

You can make your own videos or use a free video editing app like Adobe Premiere Pro so that you do not need special training to create them.

By making your own videos, you will also be able to add in additional touches such as music and graphics. These additions cost money, but are not very expensive.

I would suggest starting out with making short (1-2 minute) clips and testing your product before investing more time into longer videos. This is a good way to begin because it does not require much investment and you can test what types of content your audience enjoys.

There are many ways to make money through online marketing, but one of the most lucrative is via YouTube. By developing your talent and skill set as a video producer, you will be able to earn extra income producing videos and advertising products and services.

Offer your services

how to earn from video marketing

There are many ways to make money online through video marketing, but most start with offering your service or product via YouTube or other streaming platforms. By creating a channel for yourself, you can begin promoting and selling your products and services.

If you’re more creative or have knowledge in certain areas, then designing or making videos about those topics is an excellent way to get started. If you enjoy writing, starting a blog and hosting giveaways is another way to earn rewards.

Running a giveaway is a great way to gain additional followers who may purchase your products or come back to read your posts. The winner is typically chosen by someone else so it doesn’t cost much to start.

There are several free tools available that give you an easy way to launch a giveaway. You can pick any field (product, topic, etc.) and choose a prize amount per participant which gives you some wiggle room.

Connect with influencers

how to earn from video marketing

One of the easiest ways to make money online is to connect with other people’s audiences and get paid for advertising or sponsored content you create for them. Your followers, watchers, and subscribers are already invested in your brand, so why not take advantage of that and earn some extra income?

Influencer marketing isn’t only limited to those who have huge social media followings– anyone with an audience can be an influencer!

By investing in promotional products or services that target their audience, your followers will appreciate you thus boosting your popularity and visibility. They may even tell their friends about it, widening your net exposure.

There are many different types of influencers out there- you just need to find ones that fit your business and product type. Check out our article here for more tips on how to start promoting through influencers.

Create a blog and a website

how to earn from video marketing

Starting from scratch is always difficult, but it’s not hard when you are working towards a goal that makes you happy. Plus, there are plenty of free resources available online!

Most people start off with a pre-made Weebly or WordPress site due to ease of use. But this can be limiting later on if you want to add more features or switch hosting services.

By creating your own site using a service like WP Curve, you get to choose all of the colors, fonts, and layouts yourself. This gives you much greater control over how your site looks. You also have access to all of the plugins as well as the source code which allows you to edit anything.

Create a social media presence

how to earn from video marketing

After you have learned how to edit videos, the next step is creating your own video marketing channel!

Having a YouTube channel is one of the best ways to earn money through online content. Not only can you create free accounts that do not require you to link any payment methods, but you can also pick and choose what types of paid services you would like to use to promote yourself or others.

Services such as Amazon Mechanical Turk make it easy to gain extra income by performing different tasks for paying clients. By being able to work independently, you will need to be careful about timing so that you don’t overwork yourself.

Caroline Shaw is a blogger and social media manager. She enjoys blogging about current events, lifehacks, and her experiences as a millennial working in New York.