Doing video marketing is not difficult, but it does require more investment than just using social media sites to create videos and posting them onto your channel.
It will take some time to find your audience that loves your content and will watch your videos. But with time, you will!
There are many ways to do video marketing, so instead of giving you a list of things to do, I will give you some tips on how to start doing video marketing now. These tips can be done in any situation, even if you don’t have much money or time at this moment.
This article contains important information that will help you get started quickly and effectively.
Create a video marketing plan
A little bit of preparation is needed before you start filming and editing your videos. You should know what kind of content you want to create, who you will target for views, and how much money you have to spend.
Before you begin recording your video, you must brainstorm different ideas or topics that could be included in the video. This way, when you actually do record your video, you are already prepared and can easily switch gears if something else sounds better!
Your second step is to find a good camera to film with. There are many types of cameras out there, so it depends on your budget which one you feel comfortable using.
You also need to remember your settings and kinesis time – these two items are crucial to producing quality footage! Settings refer to things like white balance, contrast, and brightness while kinesis time refers to the length of each shot.
There are some great free applications available online that can help you edit down your videos.
Narrow down your focus of videos
A video that tries to be everything to everyone is very likely to fail. You need to know who your audience is before investing time in creating content. If you are trying to appeal to people who do not like sports, then filming yourself doing yoga may not work!
There’s an art to picking your niche. It is about figuring out what you love and then creating content around that. Your potential market can tell when you are no longer passionate about something you said you loved just a few months ago.
Pick a topic that fascinates you and try to create helpful content within that space. By focusing on things that interest you, you will connect more with the material you are presenting and thus, your success as a creator will rise.
Develop your filming schedule
The second part of video marketing is creating videos! This can be done via YouTube or through an online streaming service like Amazon Prime, for example.
Once you have gathered some initial content, it’s time to start thinking about how to make your videos more interesting.
There are two main things that influence whether someone will watch your video or not — engagement and interest.
Engagement means making the other person feel involved and interested in what you have to say.
Interest is clearly showing an audience something new or different. Both of these require lengthier videos with longer editing times.
To create engaging videos, there are three key points: topic, message, and style. Make sure all three of those are present in each video.
Your topic must be related to your field or industry. Your message should include the fundamentals of your business and who your products or services benefit.
And lastly, your style needs to match your messages. If your messages aim to inspire people, use styles that emphasize inspiration.
For instance, rather than using natural light and camera angles, add fake lights and use front-facing cameras. These changes emphasize appearance over practical uses of photography.
How To Film A Product Or Service Review
Having a good review of a product or service is one of the best ways to do video marketing.
Connect with influencers
One of the most powerful ways to use video for your business is to create content that other people can add onto or remix for their own uses. You can do this by creating engaging videos that appeal to a niche audience that would be a good fit for what they want to see.
Influencer marketing is a very popular way to achieve this. This is when you find out how to do video marketing, you connect with individuals in your field who can help promote your product or service.
You contribute to get exposure for yourself while they get credit for promoting you! It’s a win-win situation for both parties involved.
There are many different types of influencers out there – YouTube reviewers, bloggers, online personalities, etc. Find ones that align with your demographics and creative and then pitch them about doing a review or giveaway on your products or services.
Some examples of these include giving away free tips or courses, reviewing products, hosting giveaways, and talking about you and your products on social media. Some brands pay influencers to promote theirs, so it is not necessarily expensive to start video marketing.
Image sourced from Pexels.
Build a website
A very popular way to do video marketing is creating a YouTube channel! This is a great way to start your business or career in the media industry. By having your own channel, you get to design your profile, pick how you want to organize videos (by genre, topic, etc.), what kind of content you want to put into them, and what style you want to use.
Your followers can also create accounts so they too can have their own channel with you as the creator. This allows for even more exposure and engagement!
There are many ways to begin running your business through social media sites. Creating a channel is one of the best first steps because it is free to set up and easy to manage. It does not require much time or money unless you are investing in extra equipment like laptops or graphics cards.
Many people now find themselves with empty hours after work that they would normally spend watching TV or doing other things. They instead invest their time in studying their favorite YouTube channels and then filming new videos using those tools or tricks.
Create your video marketing campaign
After you have determined what type of product or service you are offering and what kind of audience you want to reach, it is time to start creating your videos!
Videos are an excellent way to promote your business as they make use of all five of the senses – sight, sound, touch, taste, and smell. This is important as we spend so much time using only our sense of vision (seeing) when we are in the world around us.
Making a short video with no sounds or odors is like trying to get attention without looking at someone or listening to music. You will miss out on one of the most powerful ways to grab people’s attention!
There are many free software tools that can help you create YouTube videos quickly and easily. Many even allow you to add rich media and other features such as voiceovers and animations which may not be possible through more advanced paid programs.
Create engaging videos
The second way to do video marketing is creating engaging, entertaining videos or content that other people will want to watch. You can use this content to advertise for products or services, or as direct selling messages!
Your first step in making your own YouTube channel is choosing a genre or area of business that you are passionate about. Then, determine what level of competition there is in your niche by looking at past studies and talking to others in the field.
After determining how much time you have to create content, start investing in good quality equipment (for example, if you’re filming yourself doing yoga, invest in clear headphones so you don’t need to worry about background noise).
And lastly, remember to be authentic and creative when editing your videos! Don’t stick to a script unless you’ve practiced it enough times to know what looks natural.
Distribute your videos
The second way to do video marketing is to distribute your videos. This can be done through YouTube, Facebook, Twitter, etc. Your business should have an easy way for people to contact you so that they don’t need to look you up online or search you down.
By having all of these platforms, people will be able to find you!
This is very important as most people use at least two of those apps daily. By being accessible, more people will want to contact you and connect with you.
And hopefully, some of them will eventually become future customers or even members of your team.
Running a business means there are going to be lots of things you’ll have to deal with, but using social media makes it easier.