Doing online video marketing is a fun way to connect with your audience and grow your business. With the right tools, it can even become a source of revenue! It’s not too hard if you are familiar with how videos work.
You can create YouTube videos or other types of online videos like blogs and Vlogs. Then, you will need some software to produce and edit those videos.
Most people start out filming themselves or doing something related to their line of work while editing using computer programs such as Photoshop or Final Cut Pro. More advanced users use free, easy-to-use apps that have similar features to paid ones.
This article will go into more detail about each part of online video marketing. To finish this article, take some time to read over our tips again.
Create your video marketing strategy
Now that you have done some research, determined your audience, and found a way to make money online, it is time to actually create your videos!
When creating your first video, there are two main things to consider. First, what message will you put into this piece of content? Second, how long will your video be?
Your message should aim to inspire, inform, and motivate others to take action. The longer the better for your YouTube channel because people tend to lose interest as videos go over one minute only has space for about three minutes of their day. You want your followers to watch enough to get a good sense of who you are and what you offer, but not too much to where they stop watching.
Narrow your focus
While it is tempting to try every new medium, doing so can be expensive and time consuming. Doing several at once makes that effort more costly!
By narrowing your focus, you’ll see better results in smaller amount of time. Don’t get distracted by all the flashy things you could do with online video, instead choose one or two areas that will bring in traffic and profits for your business.
For example, if you are trying to increase sales via e-commerce, starting a YouTube channel would not be the best way to go about it.
You could start filming yourself baking a batch of cookies, eating some, and talking about why they are good foods, but this isn’t going to attract buyers.
Your channel should teach people something, include content, offer giveaways, and promote products. All of these components are needed to create a successful video.
Running a YouTube channel takes time beyond just creating videos. You have to pick a genre, edit videos, manage comments, upload videos, etc. It is easy to lose momentum when spending extra time editing and promoting a video that no one watches.
Develop your marketing message
Most online videos are less about what you say and more about how you say it. Your content and tone matter, so make sure to invest in good quality video editing software, clear speech, and investing in gummy bear (or similar) voice notes to improve your spoken word performance.
With that said, now is not the time to be boring! You want your audience to enjoy your video, so try to include some humor or engaging stories to get them involved. Product demonstrations and interviews can easily turn into a storytelling opportunity if you have something story-worthy to talk about.
Your potential audience will also play a big part in determining how successful your videos are. If there’s no one watching, then nobody gets inspired by your product or service. Make sure your camera is working and others are using your products before jumping in.
Develop your marketing schedule
Now that you have found a way to produce quality content, what is next? You will now need to find a way to promote it!
You can choose from many ways to do this. Some of the most common strategies include: hosting an online video event, creating a channel on YouTube or other streaming sites, having a giveaway, and advertising on social media.
All of these methods are very productive and should be done at appropriate times throughout the year.
As with anything else in business, timing is important. When doing videos for marketing purposes, there’s always a goal in sight- generating more traffic and engagement to your site and getting new followers.
Choose your marketing location
Choosing where you will host or film your online videos is an important decision. There are many different options, not all of which have the same features or benefits.
You want to make sure that you have enough space to upload the video and edit it if needed. You also want to be close to public wifi so you do not suffer from connection issues.
There are several free web hosting sites such as YouTube, Facebook, and Instagram that can easily be used for filming and editing your videos. These websites usually offer limited functionality but are easy to use.
We recommend using Amazon’s AWS service because of its ease of use and wide availability.
Choose your marketing time
Choosing an appropriate timing for online video content is very important when doing online video marketing. You don’t want to upload your next YouTube video at midnight because that won’t get many views, nor do you want to publish it during work hours as that will likely create a distraction or even controversy.
When choosing your timing, consider what type of content you are creating and how busy your schedule is. If you have a few minutes before a meeting, we recommend publishing a short video first and then adding some comments and linking to related material.
Produce your video
Now that you have your theme and message determined, it’s time to start producing your video! There are several ways to do this. You can use free software or you can purchase advanced editing tools from sites like YouTube so that you don’t need to take more expensive courses to produce your videos.
Whatever method you choose, make sure to be as natural and casual with your voice as possible. Avoid using too many fancy effects, keep things simple and focus on being spontaneous and authentic.
When recording your speech, try to hold each other conversation while also incorporating some basic media production into the mix. This could include telling someone what your topic is, asking questions, and/or mentioning products and services related to the given topic.
Once everything is recorded, you can now begin editing! The best way to do this is by in-app softwares such as Adobe Photoshop or Apple iMovie. Both of these apps have easy to access features that allow you to edit, cut, and combine parts of the film easily.
Publish your video
After you have completed all of the other steps, one of the most important things is actually publishing or distributing your online video!
Now that you have spent time creating your videos, editing them, and investing in necessary equipment and software, it is time to get these videos out there. You will need an internet browser, computer, smartphone, or tablet to publish your videos so that people can access them.
You will also want to make sure that you are not using the same device as before because this could be confusing for your viewers. Make sure to test out your videos on different devices to see how they look and function!
There are many ways to distribute your videos including YouTube, Vimeo, Facebook, and Twitter just to name a few.
