Doing video marketing campaigns is not for the novice marketer. There are many ways to do it, but most experienced marketers agree that filming yourself talking or doing an in-depth review of a product is one of the best strategies.
You can use your own voice as a narrator, which helps set you apart from others who may use pre-recorded videos. Your followers and viewers will be able to hear how you talk about products and services, making it more engaging than if they were just read off a script.
There are several different styles of video marketing videos you can make. Some people create educational videos, while other’s create fun entertaining ones. No matter what kind of video you are creating, make sure it contributes to your business!
This article will go over some tips on how to start creating your own YouTube videos. If you are already having trouble deciding where to begin, check out our primer first! It contains all the basics needed to know starting out.
Narrow down your marketing objectives to themes
The second way to do video marketing is to use it to promote a product or service. This is typically referred to as promotional filming, advertising videos or advertisements. Your potential audience can watch this film for its content instead of recognition of you as the speaker or performer.
Your goal here should be to create educational material that teaches about a topic. Or if there are products, how to use them. You may also want to help people find a product through a comparison or review site.
By having more targeted content, your viewers will stick around longer and absorb more information. They’ll also give you better feedback because they’ll have studied the material more in-depth.
With video, individuals who like what they see make the next step more often than not – purchase.
Develop a theme for your video marketing campaign
Now that you have done some research, determined what areas of business need attention, and gathered all the tools you needed to start filming and editing videos, it is time to begin your engagement marketing career!
Now that you have done some research, determined what areas of business need attention, and gathered all the tools you needed to start filming and editing videos, it is time to begin your engagement marketing career!
As you know by now, creating engaging messages and providing valuable information to your audience is a key part of successful marketing. Creating interesting, well-researched content takes time, effort and resources.
That’s why most businesses don’t do it alone – they hire someone to create content for them.
Businesses outsource this content because it gives their team members outside of the company other obligations while also earning additional income. It’s a win–lose situation for the business, but not necessarily for the individuals producing the content.
Make a list of content topics
Starting off, you will need to pick your video marketing channel and medium. You can do this according to what kind of videos you want to make.
You can choose between making short entertaining videos or longer explanatory videos. It all depends on your audience and what products you are trying to sell.
Either way, you will have to develop your filming skills!
Running a camera is a skill that most people don’t have. Luckily, it is something that many people are becoming more familiar with these days due to the widespread use of smartphones.
By starting out as a face-to-face interaction, then moving onto a scripted event like an interview or discussion, and finally doing unscripted material such as running around the house with your dog or taking some product samples, you will gain the necessary hands-on experience.
Your shooting style will also matter. If you are very artistic, you could draw inspiration from still life photography or nature documentaries.
On the other hand, if there are lots of fast movements and sounds, action sports footage may be helpful.
How to film yourself using your smartphone really well too! 🙂
There are plenty of free resources available online for those who are new to filmmaking.
Select video content based on your list of topics
Starting at this stage, you will want to pick a topic or area of business that you are currently lacking exposure for. You can then create a YouTube video about that subject!
This is the second part in our two-part article series on how to do video marketing campaigns. In the first part we discussed why creating videos is important and some quick tips to get started.
In this part we’ll be looking at different types of videos you could create and how to choose the best one for your business.
We’ll also look at some easy ways to produce your own videos with just a camera device and software such as Photoshop or iMovie. These apps are free to download from the Google Play store or Apple App Store.
Create a video marketing strategy
Many people start their own video marketing campaigns by creating videos that contain an introduction, product or service announcements, testimonials, interviews, how-to’s, and/or motivational speeches.
While it is great to watch these types of videos, they are not very helpful for in depth business information unless the viewer is looking for that.
Content like this is fine as a short teaser but it does not help build your reputation as an expert nor do they promote you as a person who can be trusted.
Intermediate and advanced users will learn nothing from these types of videos. They may even come across as fake or disingenuous.
There are many ways to create educational quality videos that have higher value. By designing your content properly, you increase its effectiveness.
Technical skills such as filming, editing, and graphics design all contribute to making your videos more professional.
General tips such as keeping your voice consistent, being polite, and using simple language also make your messages more effective.
These things aside, there are three main components of any successful video – setting the stage, establishing rapport, and delivering a message.
Setting the stage means defining the context of the video – what genre the video fits into, what area of the market it targets, and what audience it aims at.
Establishing rapport refers to engaging with the listener or watcher.
Practice marketing
Doing video marketing campaigns is not for the inexperienced. You will need to be familiar with how videos are produced so that you can create your own content or learn from someone else’s content!
Producing a YouTube video does not automatically make it successful, but knowing the fundamentals of engaging an audience can help you hone your craft.
Whether you’re filming yourself, other people, or both, editing your videos can make them more interesting and catchy. Cut out unnecessary background noise and focus only on what matters — you!
Your followers and watchers will form opinions about you based on your videos, so do something you love and have fun producing yours.
Invest in good quality filming equipment
A well-paying career in video marketing is not easy to come by, which is why it is important to start off with something comfortable before investing more money in better gear. Many people begin working in online videos by using their smartphone as their main camera. These are great starters because most smartphones have adequate recording software these days!
By adding additional features such as special effects or music, your YouTube videos can be transformed into engaging content that get noticed. Starting out with only basic equipment can sometimes limit what you can create, but do not let this deter you from trying your hand at video marketing! There are many ways to make your budget work for you.
There are several types of filming equipment that will help you produce your best possible videos. Some of the most common include: tripod, self-timer, neutral background, closeup lens, and wireless microphone. All of these tools ensure consistency in the footage being gathered and facilitate different styles of videos you want to create.
Develop your filming skills
A great way to begin creating your video marketing videos is by first developing your filming skills. While having a camera in hand can be intimidating, doing it under no pressure can help you get comfortable with it quickly.
There are many ways to develop your filming talent including taking classes, talking to experienced filmmakers, and just trying out different shooting styles and techniques until you find one that works for you.
You do not need professional equipment to start filming! Most people start filming with their smartphone or kiddie movie making apps like YouTube.
By starting small and building up from there, you will learn how to film effective videos that convey your message effectively.
