Creating a video for your business can be a tricky thing. There are many ways to do it, but there is one golden rule you must stick to – make people want to watch the video!
If your video is not interesting, then people will quickly turn off or skip the content. People love to see themselves related to what they use so products and services are always a good idea.
By creating videos that focus on yourself or your company, you are giving your audience someone to relate to. Your audience will probably feel more connected to your brand and product offerings if you show an interest in them!
Your viewers will also likely feel better about you as a person after watching your videos. We all have felt let down by salespeople before, so having a little bit of personal time with them makes people trust them more.
There are several different types of videos you can create, and most businesses tend to mix and match strategies depending on how their market responds. What works for your competition may not work for yours, so stay focused on testing new formats and seeing what gets results.
Create your website
A very popular way to do business these days is via the internet, creating websites and offering services through them. This is how most people make their living today!
Running a website is not too difficult or expensive, but it does take some time to get up and running. Thankfully, there are many free web hosting sites out there that can help you launch your site quickly.
Most of these have easy-to-use interfaces that don’t require any technical knowledge to use, which is great for beginners who want to start writing about things they know.
There are also paid options that are just as good if not better than the free ones, so don’t feel like you need to go all-in immediately! Some good starting points are:
How to Start Writing Online
https://wwwtestthis.com/free/ – Test this one out for yourself by registering here. They offer both free and premium accounts, and it will definitely give you the basics of what being a writer online is like.
http://wordpress.org/ – If you already have an existing blog, then why not turn it into an opportunity to earn money from it? You can easily set up your own wordpress account and begin writing right away.
Create your blog
A lot of people start off doing video marketing by creating a YouTube channel or starting their own website. This is great, but you need to make sure that you have proper permissions for using all of these platforms before getting started!
Making a business-focused YouTube channel requires more formal education, licensing, and legal agreements than something like beauty hauls or vlogs. Creating an online store requires paying for ecommerce hosting and licenses, which most people do not unless they are already running a site or selling products through other channels.
There are many free ways to create an interactive experience, such as designing your own website or making an Instagram account, but those will not give you the opportunity to add rich media or features that cost money.
Video content can be difficult to produce without professional help, especially if you are new to it.
Buy products to put in your video
This is one of the most important things you can do as a content creator for YouTube videos. If you are trying to grow your channel, then investing in new production equipment or editing software is very worth it!
By buying pre-made footage, effects, or other material, you avoid having to invest more money in creating that piece yourself.
Instead, you get what someone has already created so that you don’t have to take time out to create it unless you want to!
This will save you tons of time which you can use to produce another product or film! So, start looking through free stock photos, see if anyone else has done something similar to yours and buy those instead.
The same goes for music! There are plenty of sites where you can find royalty free music that people have uploaded. By using these songs in your films, you do not need permission to use them.
Record and edit your videos
Recording and editing a video is the next step in producing engaging YouTube videos. Now that you have your script, are prepared for your set, and done with introductions and disclaimers, it’s time to record yourself talking about something meaningful.
Your first thought might be how you can use a smartphone to film yourself speaking, but there are much better ways to do this.
Most people these days have access to a camera or smartphone they take very few pictures or videos with. If you don’t, buy one! It will cost less than $100.
You should also know what software programs like Adobe Photoshop, Lightroom, and Premiere Pro exist for creating videos. These apps are expensive, but worth the price if you have the money to spend.
The easiest way to start recording videos is using Google’s free online service called Google Clips. You just need to create an account and upload some media to begin. After that, you choose the topic and the app takes care of the rest.
Create engaging videos
Let’s take a look at some examples of how to do a good video marketing campaign. First, you have to know what kind of content is going to win people’s attention. It should be clear, interesting, and entertaining!
Your content must grab their attention, but it also needs to keep it for longer than just a few seconds. People spend less time looking at shorter videos, so that is part of your job as an influencer – make yours longer and more detailed.
Lengthy videos are harder to create, but they will reward you with higher engagement rates and ROI. They are also better for spreading influence; studies show that people trust other people more than brands, so investing in creating great videos can help promote your brand.
The best way to develop your writing skills is by reading different types of material, so read lots of blogs and business books. When possible, try to relate your own experiences or lessons learned to improve your writing and filming.
Distribute your videos
One of the most important things to do when doing video marketing is distributing your videos! After all, you will want your audience to see your videos so they can watch them, but you also want to make sure that you get paid for it too!
There are many ways to distribute your videos including YouTube, blogs, social media sites, etc. Make sure to find a way that is comfortable for you to manage and does not overextend yourself.
YouTube is one of the best places to start sharing your videos as an artist. You can create a channel and then add users or groups as “contributors” which allows them to view and upload videos you create within their account. This can be done free if you are just starting out!
Blogs and websites are great distribution tools for artists who have merchandise or products they are trying to promote. By creating an article and linking it to your product website or store, people can read about you and your business while also supporting you!
Social media sites like Facebook and Twitter can help spread your message even more. People use these sites to communicate so this is a very accessible platform for your business.
Connect with your audience
One of the most important things you can do as a business owner is connect with your audience. Your audience wants to see you in person, so meeting up with them where they are already spending time (the internet) is a great way to promote your company.
You can start by creating content that they will find helpful then promoting that content through social media sites, blogs, forums, etc. Then, use those resources to talk about your products or services!
By interacting with others, it creates an environment where people feel comfortable being promotional for your product or service.
Running a YouTube channel is a great way to connect with your audience while also getting some income. More than 70 million Americans watch at least one video per week made or uploaded by someone else!
Making videos is a low cost way to begin marketing online. You should consider investing in creative filming, editing, and publishing software to ensure your videos look professional.
General tips like keeping your camera steady and staying in frame make for good videos no matter what genre you want to create.
Create a blog based on your business
Starting from the very beginning, creating a successful YouTube channel is not about having a ton of videos. It is not about shooting a lot of videos.
It’s definitely not about being in high-definition either!
It’s not even necessarily about having great editing or graphics skills. (Though these things can help you.)
The key to success with video marketing is actually staying within the parameters set by the platform itself.
YouTube gives its content creators a limited amount of space to create and promote their content. They get only 25MB per clip which can be up to 2 minutes long depending on what settings are used.
This poses an interesting challenge because most people who start a YouTube channel quickly run out of ideas for how to use their camera and edit software.
Don’t worry though, this isn’t something that only beginner YouTubers struggle with. Even professional YouTuBeurs sometimes don’t know what they will do next.