Creating a video marketing strategy is not as easy as many make it out to be. There are lots of ways to do this, but there’s one golden rule you must adhere to when creating videos: your message must be a strong one.
Your messages should aim to inspire action or motivate someone to come together with you to achieve a goal. This isn’t always easy, but if you keep that at the forefront of your mind, then your messaging will stick in people’s minds and they’ll eventually take what actions you have asked of them.
There are several different mediums you can use to create videos, so which ones best match your brand and mission depends on how you feel about your company and what you want to get across.
Create a plan for your video marketing strategy
Now that you have determined how you will use videos in your business, what kind of videos you will make, and where you will publish those videos, it is time to create a solid video marketing strategy.
Your overall goal with video content should be to inform and inspire your audience to take action. Yours will depend on the genre of video you make as well as the message and content you include.
You can start by brainstorming ideas or creating new ones. Then, determine which media channels could broadcast your messages and pay dividends for your company.
Last, organize all of this information into a systematic process to ensure everything runs smoothly.
Narrow down your list of topics to 1-2 per video
While creating videos for marketing purposes is fun, it can get expensive quickly!
To save money, you should only focus on producing one type of content at a time. For example, instead of making five different style and topic brainstorming videos, pick just one main topic and create three other videos around that theme.
Your first video could be about an unrelated subject, but within the next two weeks, you will need to produce another video related to your initial topic. At this stage, you can start filming your new design video.
Alternatively, you could choose to review or improve your current design product. By doing so, you would not have to invest in equipment or resources to make your original design video. You could also use these materials to promote your new product if needed.
Write and record your videos
With video, you will probably want to start by recording yourself talking for a few minutes. You can do this live or pre-recorded! If doing the latter, there are several free editing software programs that can be used to edit your videos.
Most online courses will have you read their material multiple times before filming yourself speaking about it. Once recorded, use special equipment (or not) and keep it natural and conversational.
Your channel will depend on the quality of your voice as well as how professional you seem when filming yourself.
If you’re more artistic, you can actually make your own covers and logos using free design tools. Some people create their cover art using photoshop and then film themselves under that cover art with their computer screen in effect.
Create a schedule for videos
One of the biggest mistakes new video marketers make is not having a plan when it comes to creating content. You could spend hours posting random videos, but that will only get you so far.
You need to have a system in place where you create your videos. This way, your mind does not have to worry about what topic you should cover next or if there’s enough material prepared – it does all the work for you!
By using a template, you can easily replace the bits that are missing with easy-to-find materials. Your message can also be edited and rebranded at any time – helping you stay consistent even if you’re not personally invested in the film.
Promote your videos
A great way to begin creating video marketing strategies is to spend time developing your social media profile pages. This can include profiles of YouTube, Facebook, Twitter, and others!
Once you have built up an audience there, it’s important to know what to do with them. You should be sharing interesting content related to your business or product line. And don’t forget to interact with other users!
By interacting with others, you’re reinforcing their trust in you as an expert in your field and establishing yourself as someone who cares about the community. Both are valuable assets for your brand!
Another way to promote your products is through filming and editing your own material. If you are very artistic or have technical skills, why not offer your services to other businesses or individuals in need of your expertise? In fact, you could even start your own website or channel on one of the big platforms like YouTube!
Running a YouTube channel is a lot of work, but it is totally worth it if you want to take your site or product self-serve.
Get creative with your videos
A video marketing strategy does not have to be made of interviews, introductions, and product demonstrations. You can instead make funny or interesting short videos that focus on your company’s services or products.
You can show off how to do something using your product (that is helpful) or showing an example of what you done for someone else (conversational). Or even just taking a few minutes to talk about something you are passionate about!
Your followers will enjoy watching these types of videos and will contribute to your success by sharing the content with others.
By adding some variety to your content style, you will achieve your goal of increasing website traffic via YouTube.
Make your videos engaging
The first thing you need to do is make your video content interesting! If your videos are too dry, with no entertaining or eye-catching visuals or media, people will skip over them and not watch them.
Your viewers’ attention will be more valuable than yours – they already have for some time! When they see something new and exciting, they will give their full focus to it, making it more likely they will both view the end of the video and make a purchase.
To create engaging videos, use appropriate media. Use pictures or illustrations where possible, and include stories or anecdotes tied in to your product or business. Add fun or quirky touches such as funny voices, music, and/or situations.
Don’t forget about the other parts of your video marketing strategy like creating strong calls to actions and promoting your products on social media sites.
Target your audience
One of the biggest mistakes new video marketers make is not targeting their videos towards who they want to watch them! If you aim your content at everyone, then you will probably receive very little engagement.
Your target audience should be determined by what type of content you are creating and which areas of your business need focused attention. For example, if you are running a food truck website, then catering a party is an excellent way to focus your energy.
Targeting your videos according to the seasons can also help determine your intended audience. If your channel is about how to do yoga, then filming in winter could prove unpopular as people are usually warmly clothed.
By knowing who your audience is, you can create more relevant content and reach out to those individuals directly.