Creating a marketing video is not just for big brands with large budgets, it’s an excellent way to develop your writing skills!
Writing is one of the most important things you can do as a person or business owner, but too often we get distracted by more difficult tasks that seem more impressive.
Producing a well-written article isn’t easy, so why try your hand at something more complicated?
Luckily, content marketplaces have made producing quality written articles a piece of cake. You don’t even need much money to begin, there are many free tools out there designed to help you write like a pro.
With all this talk about writing, it seems natural then to discuss how to create a marketing video.
A video is two minutes long, which makes it a great length to include lots of details in a short amount of time. This is perfect if you are only allowed to speak for a few seconds at a time due to limited availability. Or maybe you just feel more confident speaking than writing!
Many people start off creating videos using YouTube as a source, making it hard to promote their work because YouTube doesn’t accept text beyond descriptions and comments. A solution to this problem is creating a marketing video website where you can upload and publish your material freely!
This article will go into detail on some ways to build your own marketing video site and what types of sites would be best suited for beginners.
Organize your team
A little pre-production work can go a long way in helping you achieve your video marketing goals! Make sure that everyone on your team is aligned with the overall goal, as well as their individual role in it.
This includes getting the right amount of resources for the job, and understanding what they should be doing. For example, if someone is responsible for filming, then they need adequate equipment to fulfill that position.
As a leader, you must make sure that all members of your team feel supported and that their ideas are valued. This will create an effective working environment where people feel motivated to contribute more.
There’s no reason that anyone on your team has to know how to edit videos or market online courses, but every person needs to understand the importance of creating content and promoting it.
Research your topic
A few years ago, if you wanted to create a marketing video, you had to invest in expensive professional software or recruit someone who did to edit it for you.
Nowadays, though, there are many free options that can help you produce your videos without too much cost. Some of these tools have advanced features, while others are more basic but work well enough for most people.
Whatever tool you choose, make sure it is easy to use! Too often, users give up due to poor usability.
In this article, we will discuss some ways to prepare for your shoot by doing some research and making adjustments as needed. We will also talk about important things to consider when choosing a platform and what settings are necessary to get good quality footage.
Practice marketing videos
Even if you don’t have much money to invest, you can still practice making marketing videos! There are plenty of free resources available online that can help you get better at it.
Most people use YouTube as a way to learn new skills and strategies. The platform is packed with educational content designed to teach you how to do just about anything — from baking to writing to filming and editing.
You may also be able to find someone else’s video tutorial or two and then add some touches of your own. By experimenting with different styles, genres, settings, and so forth, you will not only strengthen your creative muscles, but also develop your ability to communicate in front of a camera.
Given that most businesses these days rely heavily on advertising via video, this is an important skill to have. Plus, being able to film a little bit goes a long way when you’re talking about investing in expensive equipment and producing goods.
Create your video
After you have determined what type of marketing video you want to make, it is time to actually create it! The first thing you will need to do is decide where you will publish your video. This can be from YouTube, Facebook, or anywhere else that has large audiences.
After that, you will want to pick a genre or area of the market that your business fits into. For example, if your business is in fashion, then shopping videos are an excellent choice. If your business is food-related, then cooking or nutrition videos fit your brand well.
Once done, you will want to choose a length for your video. A good rule of thumb is one minute per 1,000 words. This way your viewer knows how long they will get of your content!
And lastly, you should consider timing your video. Make sure to test different times to see which ones get the most views before finalizing.
Edit your video
After you have written your script, it is time to start editing! The first thing to do is make sure your computer has good internet connection and that you can access the internet easily.
Once you are confident with that, it is time to edit your video in a software program such as Windows Live Movie Maker or Adobe Premiere Pro. Both of these programs are free to use.
By using one of these two apps, you will be able to organize all of the clips into different bins and trims them down so that only what is needed is included. This saves time because you no longer need to go through each clip to see if it needs to be cut out or not.
After this, you can export the file which comes pre-packaged with some settings already done like dimensions and codecs (file formats). These can then be uploaded to websites such as YouTube, Facebook, and other streaming sites where people can watch your videos.
Publish your video
Now that you have done all of the hard work in filming, editing, and publishing your marketing videos, it is time to actually use them!
After uploading your video onto a website or platform designed for that, it can be difficult to know where to start.
There are many ways to promote your video online, so choosing what method is best for you depends on your budget and the amount of money you want to spend.
The most common way to advertise online is through a website. You can create a free account on one of these websites to begin advertising your business. Some popular sites include YouTube, Facebook, and Google.
By creating an account here, you get access to all their features, which may come with a monthly subscription cost, but they are very worth it.
These platforms are great because anyone can view your content without paying extra for a membership. They also offer tools such as Social Links, Analytics, Live Streaming, etc., making it easy to spread yourself across the internet.
Distribute your video
Now that you have completed filming, it’s time to edit your videos! The first thing you will need to do is to make sure that you have all of your materials and resources in order to begin editing your videos.
Once this is done, it’s time to start editing your videos. Most well-known website content editors have a good way of organizing their edits, so looking at those layouts can help get you started quickly.
There are two main types of people who edit YouTube videos: professional editors and amateur users. While both of these groups may not be professionally trained, they still manage to produce excellent quality videos due to some simple tips and tricks.
Here are some helpful tips for anyone who wants to start making their own marketing videos:
Practice makes perfect. Try experimenting with different styles, settings, and features before investing more time into producing an authentic one. By doing this, you will learn how to use the program effectively, which will only boost your confidence as a user.
Create engaging videos
A marketing video is kind of like a movie. You have a story that you want to tell, your audience wants to hear, and there are only so many hours in a day. So, how do you make the most out of those resources?
Your first step should be to create an interesting topic or question and then use creative storytelling techniques to convey your message.
You can narrate using natural sounds or music, emphasize important points, include stories or examples, and even show off some fun or interesting bits of the product!
After creating your video, find a way to spread word about it. You could edit your own YouTube channel, upload onto social media sites, send through email – any number of ways.
Running a free trial weeklong session will help you determine which medium works for your followers and gets the biggest response.