With the explosion of online content, it can be difficult to find your place in that mix. Some types of content are moving towards extinction as people lose faith in their effectiveness.
Content marketing is no exception.
As you probably know, content marketers create content for websites or other media platforms to get attention and/or sales. This content could be an article, a video, a podcast, anything really. It doesn’t even have to be about your business-it can be another person’s!
But how successful has video marketing been in the space? A lot of time and resources are poured into creating videos, but what happens to them?
That depends mostly on the creator. Unfortunately, not everyone cares for the medium or feels like they’re able to make the best use of it.
There are some great uses of YouTube videos (and now, Twitch streams!), but most content just gets buried.
Amount of content needed
Even if you are only planning to make short videos, it is important to have enough material ready before you start filming. Content can be anything from a cost-effective way to increase your website traffic to making an interesting statement or argument.
The more content you have, the greater chance you will get new followers for your channel. Your followers will be able to scroll through your YouTube library and find what they want to see.
Creation of videos
One of the most important things to know about video marketing is that creating a great video is not an easy feat!
It takes time, energy, and lots of products to make them look professional.
Promotion of videos
A good way to use video marketing is to create content people are seeking out via YouTube, Facebook, and other online platforms.
Running a successful video advertising campaign does not happen overnight. It takes time to find an audience that will watch your videos for you.
But with the right tools, it’s easy to start creating engaging videos and growing your brand.
Here are some tips to get started with video marketing:
Select a genre or area of business that applies to yours. Your followers and watchers will be more willing to give you their attention if what you have to say fits who they are already looking at.
For example, if your company is in e-commerce then offering tips on how to save money through tricks and techniques for taking good pictures can boost engagement.
If your product or service is related to health, filming yourself using products you sell can increase interest in buying those products.
The same goes for educating potential customers about services or products.
Creating a website
A well-designed YouTube channel starts with creating an appropriate domain for your business or brand. You can purchase this domain through any of the common web hosting sites like Google Cloud, Amazon Web Services (AWS), or Paragon Technology.
After you have acquired your domain, you will need to set up an account at YouTube so that you are able to upload content and edit settings. This process is pretty straightforward and only takes a few minutes!
Your next step is to pick your genre and niche for your videos. Finding the right fit is important since you will be investing in their production and marketing efforts for your company.
You do not want to pick a field that does not align with what your budget allows you to buy or use materials that cost too much to produce.
Identifying your target market
One of the important steps in any form of marketing is defining who you want to reach. For video marketers, this can be tricky as there are no static faces or bodies that directly correlate with someone who watches videos.
Instead, knowing your audience helps determine who your targeted viewers are. What types of content they look at, what products and services appeal to them, and how much time they spend looking through YouTube channels and watching videos can help you find this information.
By using these resources, you can make sure your message fits their needs and styles. This then gives you the opportunity to advertise those things!
Another way to identify your ideal viewer is by asking yourself why people watch videos about a product or service. If you have a similar reason, then it makes sense to use that product or service.
Designing your website
A well designed website is crucial to how successful you will be using video as an engagement tool. When designing your site, make sure to include enough content! You do not have to use all of these tools in videos, but making at least a short description or quote for each one will help promote them online.
Your website should also tell people what kind of content you offer- this can be done through pictures, bullets, headers, etc.
Registering your website
In fact, in this new era of content-overload, having a video site is almost a requirement to be considered part of the internet elite. If you’re reading this article, then you already know that creating engaging, interesting videos is an excellent way to draw in new visitors and grow your online audience.
Many people start their YouTube journey by creating funny or entertaining clips. While it is definitely not wrong to create fun videos, there are many other ways to use YouTube to achieve more than just laughter.
That is why I would like to talk about another important element of successful video marketing — registering your domain name and setting up your account on YouTube!
We will discuss some reasons why having your own domain makes sense and how to pick a great domain for your business.
Getting a business license
Starting your video marketing campaign can be tricky, but not because of the legal requirements to launch. There are actually quite a few laws that limit how you can market yourself or others.
In fact, there’s an entire section in our “Running A Business” package about legal disclaimers and restrictions. This article is too long, so we will only address the most basic ones here!
The first thing you need to know about running a business is that you must hold at least one of the following licenses.
Business license — this allows you to sell products and services and collect money for them.
This allows you to sell products and services and collect money for them. Goods & Services Tax (GST) number — this lets you register as an entity doing business under GST, which is Australia’s version of VAT
this lets you register as an entity doing business under GST, which is Australia’s version of VAT Entity registration — if you want to run your own limited liability company (LLC), you have to declare yourself as self-employed and pay income tax like any other professional
If you don’t have these things, you cannot start selling products and/or providing services, and even if you do, you cannot accept payment for it
Getting all three of these is pretty easy, though some require more steps than others.