With the explosion of technology, there are now many ways to connect with others and market your business. Gone are the days when you’d spend hours in the office trying to reach as many people as possible through traditional marketing methods.

With the availability of almost anything digital these days, from YouTube videos to blogs to podcasts, it has become easy to spread your message and get attention.

Business owners have been using video content to promote their products and services for some time now, but only recently have things really took off. Why? Because even if someone doesn’t like what you have to say, they can at least agree that you were passionate about it!

Many believe that watching how you use media to advertise your company will help them determine whether or not they want to work with you. Many times, viewers feel motivated to do something similar once they see all of the efforts being put into marketing a product or service.

There is an overwhelming amount of information out there, which makes it tough for consumers to know who to trust. This is especially true since most advertisements feature heavily styled pictures and little-to-no text.

Luckily for you, we have compiled a list of helpful tips on how to use video marketing to promote your business. From making a business introduction video to producing our own educational videos, this article contains everything you need to start creating your video marketing strategy.

Buy advertising space

how small businesses can use video marketing

Now that you have your camera ready, it’s time to start thinking about where to place your video marketing campaign. There are two main types of videos you can create: Product videos or service videos.

A product video is one that looks at what products and services you offer. This is typically done via YouTube, where you pick a brand name or keyword for your content and then develop a short movie promoting your products.

For example, if you run a shoe store, you could make a YouTube channel with the title “Shoes! The best way to stay fashionable.” Your movie would talk about how well-designed shoes help keep feet warm in winter, and so on.

You could also do a similar thing for clothing or other items in your business. By doing this, you will attract new customers who want to watch your videos because they are interested in your products.

And once you have their attention, you can use these to promote your own products or those of companies like yours. You might even market them as advertisements or sponsored content.

By using video, you shift the focus away from just text and onto an image and some spoken words.

Create videos

how small businesses can use video marketing

After deciding how you will use video marketing, your next task is to find ways to create your first video. Creating a business video does not need fancy filming equipment or professional editing software.

You can pick up some of these tools as time goes on, but not being familiar with using them initially is okay. Because technology is constantly changing, there are many free web-based applications that can help you get started. Some of the most common apps include YouTube, Facebook, and Instagram.

By creating our own videos, we give our company a personal touch while also promoting ourselves and what we have to offer. This is very effective way to use video marketing for businesses!

When filming your business videos, make sure they are relevant and clearly focused on who you want to reach out to. Your audience will determine the length of your videos so keep this in mind when choosing your content.

Create marketing videos

how small businesses can use video marketing

After deciding what type of business you want to run, now is time to start creating your video content or filming for your videos.

Business owners can create short (50-100 words) explanatory videos or longer (up to one minute long) product reviews.

Both types of videos can be filmed using a camera or smartphone attached to a computer software program. Some apps even allow you to edit your movie in a more professional setting!

The length of your film will depend on your intended audience. If it’s aimed at very niche groups, then shorter is better as people are likely to have limited internet access.

For more general audiences, longer films are better so they have enough time to read the important information before getting distracted by something else.

There are many free editing programs available such as YouTube, which most people have access to. By investing in some paid software, you get much higher quality footage and features.

Encourage social media presence

how small businesses can use video marketing

After you have mastered creating your own YouTube videos, how to use rich content, and optimized video marketing strategies, then what? You can start thinking about ways to use this knowledge to promote your business!

The first way to use YouTube as an advertising medium is to create engaging videos that appeal to your target audience. Create content that teaches or entertains others while simultaneously promoting your products and services. The more interesting you are, the more people will want to watch you!

You can also upload sponsored videos or advertisements that relate to your product line or service. By including these in your repertoire, they will help boost your reputation for credibility.

Another way to utilize YouTube as a tool to advertise your business is by using it to spread word of mouth marketing. People who know you or like what you offer may share their experiences with you. This can be done through posting comments, reviews, and/or questions under your videos.

Offer a product or service

how small businesses can use video marketing

A growing number of businesses use video as a way to market their products and services. It’s no surprise why — people love watching videos!

If you’re trying to grow your business, using media is one of the most effective ways to do it.

Most people enjoy watching how-to videos and marketing videos and studies show that they increase engagement with what you share them with.

Connect with customers

how small businesses can use video marketing

With the ease of access to technology, having a social media profile is not enough anymore. You have to use it effectively to achieve your business’s goals. The first way to do this is to add value to the conversations going on around you.

By adding content that other people want to read, you will gain attention for your posts. Your followers will come back because they feel noticed or even needed by what you had to say.

Running a business means there are always things to do – keeping up with emails, responding to messages and calls, scheduling meetings, etc. Trying to fit in all these tasks while at work can be difficult if you don’t manage your time well.

That’s where being more efficient with your time comes into play. Create an outside source schedule that helps you stay organized and on track every day. That way you can focus on doing what you love instead of trying to figure out how to best use your time when you’re already overfilled.

Use social media

how small businesses can use video marketing

One of the easiest ways to use video marketing is to create videos that promote your business or product. You can do this through creating YouTube videos, filming a quick voice announcement for the radio, filming a brief intro for another channel, or even producing a full TV show!

All of these mediums require you to film yourself talking about things related to your business or industry. This is typically referred to as content marketing. By having separate sections with different introductions, your audience will connect the ideas more naturally.

Your viewers will enjoy listening to your voice and watching you articulate your brand’s message clearly. Plus, you can easily share all of your content using various free platforms like YouTube, Facebook, and Twitter.

Running a podcast comes with its own set of benefits too! Not only can you upload and edit longer videos, but you can also include other features like graphics and music. Many people listen via their smartphone app so it does not matter who has internet access at any given time.

Use promotional videos

how small businesses can use video marketing

Another way to use video marketing is for sales or product promotions. This can be done through you, the business owner, or someone else in your company who does it as part of their job.

If you are running low on stock, then make a short video outlining what products are leftover and why they should buy them. If someone else in your company has run out of something, create a promo video telling people about the good effects they have had on their skin or how much their products cost under the quoted price.

This is effective because it creates conversations that help build relationships! And when you have relationships with other businesses, you will generate more business.

Business owners who use this technique know it well – she was just awarded an honor at the We’re A Winner Awards for her efforts to promote her makeup line.

Caroline Shaw is a blogger and social media manager. She enjoys blogging about current events, lifehacks, and her experiences as a millennial working in New York.