With the explosion of technology, there are always new ways to reach out to others and market yourself or your product. Gone are the days when you could only advertise in the traditional media such as newspapers, magazines, and televisions.

These types of advertisements are still very important for business, but they are being replaced by something more efficient and effective – video marketing.

With the rise in use of smartphones and YouTube, it is easy to create and publish videos at no cost. This has allowed anyone to have their own channel with content they can send to people directly!

Businesses have used this medium to promote themselves, give testimonials, inform customers about products and services, and do Q&A’s. It does not matter if you are running a food truck, selling cars, operating a yoga studio, or creating e-books, everyone has an opportunity to produce content and get messages across.

Not only that, but you can now add live streaming to your repertoire! By filming and editing a movie or event, you can spread awareness of who you are and what you offer to the world wide web.

This article will talk more in depth about how important video marketing is for your business and how to implement it.

Videos attract attention

A growing amount of content is becoming more and more focused on marketing through media, including videos. With the explosion of digital devices and technology, people are able to access media at any time and from anywhere!

This means that you can create a video at 2 am and share it with everyone until 3 am when they wake up for work, or they check their phone before going to sleep- no matter what time zone they’re in!

With all this exposure, people tend to pay closer attention to what media they consume, giving your business an extra boost by watching your videos.

If you’re looking to do some quick social media marketing, creating a YouTube channel and posting engaging videos may be your best bet. You wouldn’t watch a movie without knowing who the main characters were, so don’t launch a campaign to promote your product or service without having a concept and person associated with it.

What is great about videos is that they have longer lasting effects than other types of media. People will keep listening to an audio song for longer as compared to reading an article or book. Likewise, they’ll keep watching a TV show for longer than just one episode.

There are many ways to use videos in market-tive strategies such as SEO, SEM, email marketing, and FB ads. By investing into mediums like these, you’ll see results in lower revenue for your company, but improved engagement.

Videos help establish your brand

how important is video marketing

With the explosion of digital media, it is easy to get distracted. Companies are trying various mediums to promote their products. Some of these include blogs, social media sites, advertisements, and videos.

Businesses have realized that creating an engaging video can attract new customers or revive interest in products for sale.

By incorporating videos into your marketing campaign, you will increase online exposure and generate more traffic to your website or business. People love watching how-to videos, so they may search YouTube or other websites related to your field to find one that has helpful information.

Video marketers also use their skills to create interesting stories that appeal to people. They must be careful not to go too long though, as many viewers lose focus when there’s no action until something happens.

There are several reasons why having a few videos on your site or through your marketing strategy is important.

Videos help boost website sales

how important is video marketing

Even if you are just starting out as a business owner, video marketing is an important tool to have in your arsenal. The reason is simple – people love watching videos!

According to statistics site Statisticoid, 90% of all online content is visual. That means that almost 9 out of 10 times someone visits a new page or goes onto a new website web, they will be looking at something with pictures or videos attached to it.

So why don’t we use those tools more? It seems like most of us already have our phones equipped with enough space to watch YouTube videos so why not take advantage of this opportunity to grow our businesses via video?

There are many ways to do this, but one of the best is creating a how-to article or a product review. By adding some flavor to these experiences for your audience, they will feel more inclined purchase from you than if you were simply telling them about products and services.

This can easily turn into an advertisement which will benefit you in the long run. Creating articles and reviewing products is very affordable way to produce results.

Produce engaging videos

how important is video marketing

If you are reading this article, then you have already done some video marketing. Whether it is for your business or someone else’s, creating YouTube videos or shorter Facebook posts is pretty common these days.

However, producing an interesting, well-crafted video can be tricky. Luckily, there are several strategies to help you learn how to make that happen.

First, what kind of videos do people find compelling? There are three main types — introductions, answers to questions, and stories. Each one requires different levels of preparation before filming.

Encourage commenting

how important is video marketing

When doing video marketing, one of the most important things to do is encourage comments. This will create way more engagement!
As mentioned before, content with visuals appeal much more than plain text or voice videos.

By adding comment features, you give your audience the ability to reply, discuss, and ask questions about what you’re filming.

This creates an interactive environment that cultivates community building. Your followers can respond directly to the video instead of having to go back to another source for answers.

You can also add @ messages which link to your account so people can mention you in their posts. This helps spread your brand name even more.

Overall, encouraging comments is a great way to boost your online presence.

Link videos with social media

how important is video marketing

One of the most important things you can do to leverage video marketing is linking your videos to other platforms.
As we know, content is king! Creating engaging, interesting, and entertaining content is a sure way to win over audience members.

By adding links to other sites and incorporating references to products or services, you are helping to promote these brands, products, and services. It’s almost like advertising without the cost.

Your followers and audiences will enjoy all sorts of content from you; how to tips, reviews, announcements, and more. The easier it is for your audience to access your content, the happier they will be.

Create a YouTube account

how important is video marketing

The easiest way to begin investing in video marketing is by creating an online channel through YouTube. This can be done free of cost, but you will need to have your own domain name to use as your website!

Once you have this, you can create an account here and pick any username you want. It doesn’t matter what it is, as long as people can find it.

Next, you will want to add some content to your profile. This can be anything from videos or written articles designed to draw attention to yourself or others.

The key thing about this is that anyone can come along and watch your videos or read your article, so make sure they are interesting! If someone else has done something you wanted to try, let them inspire you to do the same!

You also get the option to link your social media accounts to your YouTube page, which is great for drawing more traffic to yourself.

Create videos based on content

how important is video marketing

The importance of using video as an advertising medium is totally undermined if you are not creating content that people want to see. If your product or service does not hold any appeal, then why would anyone else care about it?

The same goes for YouTube! If your uploads are boring, uninteresting, or poorly produced, then no one will watch them and thus, no revenue generated for your channel.

Your marketing efforts will be wasted!

Luckily, this isn’t too difficult to fix. There are plenty of free tools and resources available to create great quality content quickly. You can also hire professional help if needed. It’s important to do both of these things if you don’t feel comfortable doing so yourself!

This article will talk more about some ways to start producing your own helpful videos.

Caroline Shaw is a blogger and social media manager. She enjoys blogging about current events, lifehacks, and her experiences as a millennial working in New York.