Online video is one of the most powerful ways to market your business or product. It’s been used in many different industries, from YouTube to Netflix, and its use is only growing.

Most people are familiar with using videos for entertainment purposes — watching TV shows and movies that have an extended opening or closing c*ck joke. However, online videos can be much more than just funny moments.

Businesses use animated videos to explain how to do things or to tell their stories. These stories usually focus on the struggles they went through to get where they are now (the success story).

Some companies use live streaming as a way to connect with their audience. This is similar to having a talk show, except there is no set schedule and you pay per minute instead of per hour.

There are many other types of videos that help businesses spread their message, such as testimonials or interviews. By including these into your campaign, you increase the chances of people reading the article you linked to and then looking at the products or services mentioned.

This article will go over some easy steps to start creating your own YouTube channel and video marketing campaigns.

What is YouTube?

how does video marketing work

So, what is YouTube? You may have heard of it before – but that was probably years ago when it was first introduced. It’s now one of the biggest online platforms in the world!

With over 1 billion monthly active users, this social media site has become an incredible tool for both marketers and individuals to use to promote their products and services.

It’s such a powerful platform that some businesses even manage to earn substantial revenue off of it alone! The trick though is to make sure your content is worth viewing and contains enough detail to be helpful to your followers.

Many people start creating videos with less than perfect equipment or without editing software, which can sometimes cost you money down the line. Even if you are very experienced when it comes to filming and editing yourself, there is still an investment in terms of time.

Luckily, we have gathered all the information needed to begin producing our own professional-quality videos here! Read on to find out more about how to start making your own YouTube videos.

What are Instagram videos?

how does video marketing work

So what is an IG video then? This is when you make an individual or group recording channel on the popular social media site Instagram!

It’s not like other types of content that use the platform as a way to showcase their products, this kind of content is interactive. You can actually contribute by adding things such as and/or editing bits and pieces of the video.

This is very common in fashion magazines, YouTube channels, and even blogs will have sponsored videos (with money) for a product. These are added into the filming process and people get paid for it!

On top of that, some brands will ask your opinion about a product or service while you watch them, which is another way to generate sales. It’t just about the sale, though, these videos create engagement!
By creating engaging and entertaining videos, you increase audience interaction with your brand and company.

That is one of the main reasons why using video marketing tools is so important.

What are blogs?

how does video marketing work

Writing down thoughts and stories that you want to read or hear is called publishing. Publishing gets your message out there – for yourself, for others, and sometimes for a pay check!

Blogs are writing rounds that are typically time-limited. You can create a free blogger account at to start writing and uploading content.

The term “blog” comes from the word broadcast, as this site allows you to send your messages to an audience (through social media sites like Facebook) or just one person at a time.

Content on a blog must be related to other things – it should tell a story or convey a concept or idea in some way. It can be funny, informational, motivational, emotional, or any combination of these.

Video bloggers use video to express their ideas more effectively than text alone. Using videos instead of longer written pieces or pictures takes up less time to put together, which helps you retain focus on your goal…providing value to your reader.

What are Twitter videos?

how does video marketing work

Twitter has been around for over ten years now, but only recently did people begin creating video content to share on the platform. These so-called “Twitter videos” are typically two minutes long and are designed to be funny, entertaining, or motivational. They can also include an explanation of the product or service being promoted.

The best way to create your own YouTube videos is by filming yourself! And don’t worry about what you say in the video – even if there are microphones nearby, no one will hear a thing. Your voice doesn’t really matter as long as you are having fun and showing off what you have done with our free software.

There are several good camera apps that make it easy to film and edit your videos quickly and easily. Some of the most popular ones are Snapchat, Instagram, and Google+. All three allow you to upload and add captions to your videos directly from their app, which helps bring focus to the important details in the video.

What are Pinterest videos?

how does video marketing work

So what is a video for the social media platform of YouTube, Facebook, and Instagram? A pinboard video! That’s right — you create a movie using pictures or videos as placeholders to tell your followers how to do something. Then, you use those placeholders to show someone doing that thing already!

This is typically done for tips on doing things like baking with recipes or hairstyling techniques, but it can also be business related (like buying a product) or just fun (such as setting up a playdate).

Not only does this type of video help promote the seller’t website, it helps spread their brand name! As people search Google and YouTube for “Baking Tips,” they might see one of yours and then buy a cookbook because of it. Or maybe they saw another one of yours and now know who Lee Pace is.

There are many ways to make money through YouTube videos. Starting out by making DIY projects and selling them is a good way to get going. From there, growing your channel and marketing it properly is important so that it doesn’t waste your time.

What are Facebook videos?

how does video marketing work

So what are video marketing channels you might ask? Well, that’s a great question! And it is something that many of us probably know intuitively but have never been exactly sure about.

Video marketing is any use of media or communication to promote or sell a product or service. It can be for YouTube, Amazon, Instagram, or anywhere else. This includes things like Product Videos, General Business Videos, and Ads with a testimonial or explanation attached.

It’s important to note that not every video needs to include advertisements. Some business owners create educational how-to videos or ads that aim to increase sales.

There are several types of videos used as video marketing strategies including brand introduction, testimonials, product reviews, etc. Depending on the market, your industry, and their goals, we suggest experimenting around to see what works best.

What are Vlogs?

how does video marketing work

A vlog or video journal is an online diarytype article that focuses more heavily on content production and marketing than most other types of blogs.

Videos can act as direct advertisements for your business, they can be linked to an internal website, and people can make use of the videos you’ve created by embedding them into their own sites.

What are videos for?

how does video marketing work

A video is an interesting way to get your message across. You can use it as direct marketing, to tell people something, or to showcase a product or service. It is very common to make short videos that promote a product or service!

Video content is really popular these days. People love watching them, studying how they’re made, and then sharing them with the world.

It’s no surprise that most marketers now consider making their own videos a part of their job. Luckily, creating a quality video isn’t too difficult.

There are several different types of videos you can create, such as testimonial videos, introduction videos, product demonstration videos, and more.

A great way to begin thinking about what type of video will be helpful for your business is to do some research. You can check out websites dedicated to helping entrepreneurs launch new products, YouTube tutorials, and other sources.

This article will go over some simple steps to help you start filming and promoting yourself or someone else using video.

Caroline Shaw is a blogger and social media manager. She enjoys blogging about current events, lifehacks, and her experiences as a millennial working in New York.