With the explosion of online media, how people consume content is constantly changing. Gone are the days when you could publish a piece written article or podcast and hope to reach an audience that visits your site for that content.

Now, instead of going through the arduous process of creating and publishing a new article or podcast, you can use video as a way to attract new audiences and grow your brand.

By adding videos to your website or marketing channel, you will increase engagement, drive traffic, and earn more revenue. That’s why it is important to understand how video advertising works.

In this article, we will go over everything you need to know about how best-practices video advertisements are constructed, where they can be published, and how to optimize yours for the most conversions.

Steps of video advertising

So how does making a YouTube video ad work? It’s actually pretty simple, if you know what steps to take. First, you will need an audience that is willing to watch your ads. This can be done through social media sites or online communities such as Pinterest or Facebook.

Once you have this gathered, the next step is to pick a genre or area of content that your potential customers are already interested in. For example, if you sell beach apparel, then start a channel about spring bikini season or sizzling summer days!

After this, it’s time to research and pick out your own setting and studio for your videos. You want to make sure they are private so people do not see you when you are not filming, as well as close to where your target audience spends their time (for instance, if you are selling workout clothes, then use a studio with lots of windows).

Last, it’s important to research your competition and determine who you feel would be a good fit for your business. Looking at their videos, talking to them, and reading their reviews are all great ways to find this information.

Platforms of video advertising

how does video advertising work

There are three main types of platforms that use videos for advertisements. They are direct, semi-direct, and out-of-home (OOH) ads. Direct ads occur when an advertisement is placed directly onto the web page you are viewing.

Semi-direct ads contain two components. One is the media type, such as a movie or still picture, and the other is a voice or graphical explanation of the ad. The advertisement is typically linked to a website where there is more information.

In OOH advertisements, a company places an advertized product outside of your normal commute routes. This can include billboards, bus shelters, or even floating ads in the air using drones or helicopters.

Increasingly, we are seeing OOH advertisements take form as a virtual reality experience. These experiences could be looking at the beach through goggles or walking around a house during spring cleaning.

Creative advertising videos

how does video advertising work

Creating an advertisement that people will actually watch is not an easy task. It takes time to find your audience, understand their habits, and create content they will want to see.

Not every business has a budget for creating advertisements so it can be difficult to reach your target audience.

That’s why video marketing is such a powerful tool. Not only does it cost less than traditional ads, but you also get more exposure!

By adding a few features to your videos, you can make them much more engaging. These features include narrating, acting out actions, incorporating animations or VFX, and even setting up a story.

This article will go into detail about how to use storytelling in your videos to boost engagement. You will learn some basics like telling stories with a plot and character, and then apply this to your business field.

Creation of videos

how does video advertising work

After you pick your niche, topic or market area, the next step is to create a video! This can be done through several mediums- You may use software such as Adobe Photoshop or more advanced programs like YouTube’s paid editing platform.

There are also many free website building tools that allow you to easily edit content and form pages with styles and components. Some examples include WordPress, Squarespace and Wix.

By using these site creation apps, you get all the functionality of the app plus additional resources to grow your business online. These apps facilitate fast web page development which helps in creating new content quickly.

The most common way to begin filming your video is by recording yourself talking for length. Then, you must find an appropriate setting to film in and add some interesting gestures, touches and/or decorations.

After this, you can take it from there with your creativity! Many people start writing notes and putting them into order according to theme and then filming around their schedule.

Selecting the right target market

how does video advertising work

A strong video advertisement is only as good as its audience, if no one watches it then there was really nothing special about it. Before filming your ad, you will want to make sure that you have selected the correct market. You can use different tools to determine this such as looking at past performance, talking with people in the area around you, or doing research online to find out more information.

Since everyone’s marketing style differs, what works for someone else may not work for you. It is important to know who your advertising targets are so that you can create an ad that appeals to them. This will ensure that your advertisements are more effective.

It is also important to be clear on what you are trying to achieve from your ads. If your advert aims to increase sales, make sure that it does not contain features that cost money to produce such as fancy camera equipment or graphics.

Doing market research

how does video advertising work

The second part of engaging in video advertising is doing some preliminary research to determine if this medium is appropriate for your business. This includes determining whether or not you have enough content to produce quality videos, as well as figuring out what types of products and services your company offers.

It’s very common to see brands that seem to use video marketing effectively. They know how to use YouTube to create their videos, they know how many people visit sites with lots of advertisements, and they are aware of how influencers use social media to promote themselves.

By using these tools, along with yours, you will be able to determine whether or not there is an opportunity to test out video marketing for your business.

Appoint a video advertising agency

how does video advertising work

After you have picked your niche, gathered your resources and prepared your space, then it is time to find a way to advertise your business!

The easiest way to start marketing your business is by creating YouTube videos that are targeted at your market. By filming yourself doing some of your services or what makes you stand out as an expert, you can create helpful videos that feature you as the speaker!

By using your own style and personality, this will help people connect with you more. You can also use professional equipment to enhance your footage and quality.

There are many ways to pitch your business through YouTube, like making a direct appeal, promoting a product or service, or providing tips for other products and services. Some companies even make fun of themselves or do testimonials to draw in new customers.

Develop your video advertising campaign

how does video advertising work

After you have created your advert, it is time to develop your strategy for filming and editing your videos!

When creating your video advertisement, make sure that it has an aim. What will this video be trying to achieve? Will it be designed to promote a product or service? Or will it be more educational-focused?

Make sure to keep in line with what your company’s goals are. If you want to increase sales, then use products that relate to those products.

For example, if your business is selling sport equipment, then using a different sports gear may influence potential customers to buy something similar.

However, if your goal is to educate about a topic, using nothing but brands of yours related to the theme can backfire. You need to find a happy medium between the two.

Caroline Shaw is a blogger and social media manager. She enjoys blogging about current events, lifehacks, and her experiences as a millennial working in New York.