With the explosion of digital media, it is easy to get distracted. There are so many ways to consume content, how do you know which ones will work for your business?

That is where video comes in! Having a video or group of videos can help grow your online presence, increase traffic to your site, and connect with new audiences.

Brands have been using short videos to promote their products and services for years now. It is no surprise that this style of marketing has become mainstream.

Most people enjoy watching videos more than reading an article or listening to a podcast. This is why YouTube is such a popular platform; there are over one billion users just like us!

With all these users, brands can create a lot of exposure for themselves by creating engaging videos. People spend about two hours per week on average on YouTube, making it a great way to gain attention.

Plan your video marketing campaign

how brands can use video marketing

The first step in using videos for business is to make sure you have all ofthe necessary equipment. This could include a computer, smartphone, or both whereyou can edit your videos.

You will want to be sure that you are able to take pictures and/or film footage beforehand so that you are not looking like someone who forgot their camera at the startof filming.

After the initial filming, it is important to have a script or topic prepared ahead offilming! If there is something that needs explaining, then do it quickly and clearlyand fashionably with some nice tone and style.

Choose your video marketing platform

how brands can use video marketing

Choosing an effective channel for content production and distribution is one of the most important things to consider when investing in videos to promote your business.

This article will talk about some key differences between different free, paid-for, and mobile optimized YouTube channels and why it is important to pick one that is right for you!

YouTube is the second largest search engine in the world (second only to Google), so it makes sense that it would be a great place to start looking for engagement or new followers for your business.

It also does not cost anything to create and upload a video onto YouTube, which helps since you do not have much money to invest at first.

The more content you have, the higher your chances are of getting views and attention. So starting off by creating a few test videos can help you get the ball rolling.

Create engaging videos

how brands can use video marketing

After creating your video, it’s time to actually create your content. But before you start writing, make sure your camera is fully charged and that you have enough battery life for both still photos and videos.

After creating your video, it’s time to actually create your content. But before you start writing, make sure your camera is fully charged and that you have enough battery life for both still photos and videos.

Once again, Storyline comes in handy here. Your initial setup may be different, but once you get the hang of it, you can use it to organize all of your online content. With YouTube, you can also easily add copyright stamps and watermark your videos.

And don’t forget to include an appropriate length for your video. Most people agree that around one minute per 1,000 words is ideal.

Use marketing videos to promote your website

With the explosion of online content, not everyone has their voice heard. This is especially true for people who have limited resources or are new to this industry.

By using video as an advertisement, you will be able to spread your message more effectively. You can use YouTube to create your video or better yet, start filming and producing your own videos!

Brands such as Coca-Cola and P&G use video marketing to increase sales. Why shouldn’t you?

There are many ways to use video marketing to promote your business. Some of these ways include making a movie about your product, creating testimonials, having informal interviews, and even incorporating satire into your videos.

You get creative freedom when it comes to what types of videos fit your company best. There are also software tools that make it easy to produce and edit videos. Given all of this, there is no excuse to not begin advertising with video.

Encourage viewers to subscribe to your video marketing blog

how brands can use video marketing

Many brands have made great success using YouTube as a tool for advertising their product or service. It is not uncommon to find advertisements or videos that are sponsored by a company, feature products from the sponsor, and received significant views from the audience who was marketed to.

YouTube offers an easy way to advertise via its channel subscription feature. By adding someone’s channel to your watch list, you get notified when they upload content, which helps spread awareness of their brand.

Your watch list can be accessed at any time, so it does not require much effort to browse through and choose what channels would fit your business best.

Use video marketing to promote your products

how brands can use video marketing

With the explosion of digital media, it is easy to get distracted. With all of the different mediums available– you can spend hours scrolling through social media sites, listening to YouTube videos, reading blogs, and more.

As we know, people love to read so why not use that attention to market yourself or your company? That’s what I like to call multimedia marketing. By using various forms of media to communicate with your audience, they will be receptive to your message and tone.

With the availability of almost any device now (tablet, phone, computer), there is no excuse for not having access to one. You should definitely take advantage of this opportunity to spread your brand name!

Video is probably the best form of media to use. Not only are most people self-conscious when watching videos, but also very interactive. Your viewers can easily contribute by asking questions and giving opinions.

Use video marketing to inspire customer engagement

how brands can use video marketing

With the explosion of content available online, not everyone has time to watch it all. For that reason, shorter, faster videos are becoming the norm.

Most people now have their own smartphone with them at all times, so shooting and editing your own videos is no longer a luxury!

You can create quick and easy YouTube videos or use free software to produce quality videos. By creating engaging videos using techniques such as storytelling, testimonials, product demos and entertainment, you will win over new fans and increase audience engagement for your brand.

Video marketing is a powerful way to connect with your customers and grow your business.

Record and edit your videos

how brands can use video marketing

After you have gathered all of your resources, what to say and how to say it, editing video is an essential part of producing content for YouTube and other platforms like Facebook!

It’s not enough to simply record someone talking; you will also need to add in some sound effects, music, and/or creative shots. These components can be found online and in most major cities with a decent amount of spending budget.

There are several free software programs that allow you to easily edit down parts of your video or even create whole new clips by yourself. Some of the more popular ones include Adobe Premiere Pro and Windows Movie Maker.

These apps make creating your own videos easy and accessible to almost anyone.

Caroline Shaw is a blogger and social media manager. She enjoys blogging about current events, lifehacks, and her experiences as a millennial working in New York.