Aye, we’re talking about those expensive marketing videos that no one seems to use anymore. The ones with all of the fancy production value and fluff you need to spend several thousand dollars to make them seem professional.
With the availability of free video editing software like YouTube, creating your own business-related videos has become much more accessible.
You can create yours without having to be an advanced filmmaker or have significant media producing experience. In fact, anyone can produce a decent looking video using these tools!
That is why I decided to write this article full of helpful tips and tricks for everyone who wants to do their own little bit in the world of online marketing by making business related videos.
I will go into detail on how to start filming and editing your videos, what equipment you will need to get started, and some easy ways to improve your footage even if you are not very experienced when it comes to recording TV shows and movies.
But first, let me give you a quick review of the two main service providers used for business related videos – Youtube and Facebook.
Get your marketing video up to quality
Even if you are just starting out, investing in better videos is worth it! Creating a well-marketing video takes time, but it will not cost a lot of money unless you really put into it.
There are many free resources available online for people who want to learn how to create their own videos. Most websites offer easy ways to start creating videos with only limited editing features.
This can be enough to give you some inspiration or help streamline the process even more by limiting what you need to edit or change. By doing this, you can save time and energy for something more important than editing your new video trailer.
Find your your marketing niche
As mentioned before, being able to identify your market is one of the most important things you can do as a business owner. Now that you know what people are buying right now, it’s time to figure out how you can provide those products or services to them!
With all the online resources available, from YouTube to Pinterest to Facebook, there’s always something new and exciting happening for savvy marketers. You get to choose whether to jump in and try it out, or stay put with what works for you.
By having these tools at your disposal, you will be more successful in marketing yourself and your service on the web.
Produce great marketing videos
A promotional video is a kind of business film or movie that features your product or service. It can be for YouTube, social media, printed materials or anything else. These are typically two to five minutes long and they tell a story about your company and your products or services.
Clip compilations of self-promotional videos are very common these days. Many people create their own by filming themselves talking about their business or what they do.
There’s no definitive way to make a business promo video unless you produce them yourself, but here are some tips to help you get started.
Interactive videos are becoming more popular now and those are perfect to include in any promotional video. You could have someone talk (or even show) you how to use your product, or teach others something new. Or maybe test out an item on someone before offering it to the public.
Create a website
A very popular way to promote your business via Fiverr is creating an online store or e-store site. This can be done through any of the major hosting sites like Google Cloud, Amazon Web Services (AWS), Microsoft Azure, etc.
By having your own domain name, you are able to increase your brand’s exposure by putting your company logo and information next to it. You also get access to all of the tools needed to run a web server from the host provider.
There are many free website hosts that are easy to use, so this is not a big cost. Many people start off using the free accounts before moving up to paid ones to test out how well their service works for them.
You will need to pick a domain name that clearly defines what your product or service is, and then you must claim ownership of that URL.
Get Google reviews
Whilst most people these days have their own smartphone, that doesn’t mean they are familiar with all of the features. For example, many don’t use the built-in camera or app store very often.
For those who do, this can be annoying if you want to find something quickly. You have to go through your device settings, search apps via the browser, and so on.
This is particularly frustrating when looking for an easy way to improve your phone’s performance. Many sites offer professional grade software free or at heavily discounted prices, but you have to look hard to get it!
Fortunately, there is another solution – get Google reviews! Companies create specific accounts on third party review websites such as Yelp and RateMyApp. By adding yourself to these account lists, you can easily gain access to lots of quality software.
Get reviews on Facebook
As we mentioned earlier, social media is an integral part of any successful fandome. If you want your YouTube channel to succeed, you have to make sure that people like yourself can recognize you as an authority in your field.
One way to do this is by creating and publishing helpful content online. But how are people usually able to determine if what you’re posting is actually useful? They look at your followers or those who subscribe to your page’s comments to see whether they agree with your ideas.
This isn’t very practical though, because most people don’t know you and there’s no guarantee that they’ll ever read your work. What if they disagree with you?
That’s why it’s so important to create and publish content that appeals to others. You can easily find free tools that allow you to create and edit videos on your computer, phone, or both. Some even let you add music and effects!
By adding some personality into your video marketing messages, you increase its effectiveness. When was the last time you saw someone doing something funny while talking about a business matter? It may be hard to believe, but it works.
Distribute your video
After you have completed your marketing videos, it is time to distribute them! Luckily, you are not confined to just posting them onto YouTube or Vlogging websites. You can spread your fivers out via social media, blogs, forums, and more.
Distributing your video is an important step in bringing in new clients and keeping current customers. It’s better than sitting on your hands because if you don’t, someone else will!
There are many ways to share your fiver video content, so find one that is comfortable for you.
Distribute your website
One of the best ways to promote fivver is by creating a YouTube channel! You can pick any topic you want, and create videos about it. Your followers can subscribe to your channel so they can watch all of your content free of cost.
By having your own channel, you will get many more views than if people had to search for you via social media or direct fivver searches. This way, their eyes will be drawn towards your video content!
Your audience can also leave comments and feedback which helps improve your channel’s reputation.
