Creating a YouTube channel is an excellent way to begin your video marketing career or re-invent yourself as a social media influencer. There are many ways to develop your YouTube audience, including creating gameplay videos, promoting products or services, hosting live streams, and making fun or informative content.

Running a YouTube channel comes with its own set of responsibilities, but it can also be a source of income if you’re savvy about using it to promote products and services. Some people make a full living off their YouTube channels!

YouTube gives you the opportunity to create a profile that represents you. Your profile includes information such as your title, bio, and cover photo and eye-catching branding colors. You can customize your username and password to match, which helps build recognition for your channel.

This article will go into more detail on some types of videos that are great examples of how you can use YouTube to spread your message and generate revenue.

Tips for creating a video marketing plan

examples of video marketing

Most successful online marketers know that content is king, but how to create engaging, entertaining content can be tricky.

Content should aim to inform or inspire your audience, but it must also be interesting enough to keep their attention for long enough to connect with them.

Your first step in producing your own videos should be to determine the goal of the video and what will achieve that. For example, if the goal is to increase website traffic, then you would want to find out what works better than anything else.

That could mean publishing a testimonial video about a product or service or making an explanatory video about why a certain thing works. The latter are called educational videos!

You can make your video as funny or serious as necessary depending on the message it wants to get across. A bit of both always makes an impact. When deciding how much comedy to include, think about how many people use humor in everyday life and apply those concepts here.

Running a few minutes long, YouTube tutorials are a great way to provide valuable information while sharing intimate experiences of yourself or others.

They’re often filmed using smartphone cameras so they look more professional too. In fact, some companies have made big bucks by advertising products by being directly personal and relatable.

ByteDance, the company behind the popular Chinese language app TikTok, took this approach when announcing its initial public offering last week.

Step 1: Make a list of your videos

A lot of people start video marketing by creating a YouTube channel. While this is a great place to begin, it’s not the only way to do it!
You can create a separate account for each of your brands or you can have one main account that you use to upload content related to all of them. It doesn’t matter which route you choose, just make sure you’re keeping things organized.

The best way to get inspiration for new videos is to look at other successful online businesses and see what they did to gain popularity. You don’t need to be filming for hours every day, sometimes a short voice-over will do the trick.

Step 2: Create a video marketing strategy

examples of video marketing

With this step, you will be creating your own video marketing plan by deciding what type of videos you want to make and how you will promote them.

You can choose to make educational videos or product launch videos or something else!

But first, you should know what kind of content is most effective in drawing attention to yourself and your products.

Content that teaches things, such as how to do something or tips for doing it well, are some of the most successful types of videos. Product launch videos and testimonial videos (where you talk about the benefits of their product) are also very powerful ways to connect with your audience.

Step two: Creating your video marketing strategy includes choosing your genre, determining length, matching your voice, and promoting your videos.

Create engaging videos

examples of video marketing

The first thing you must do to launch your video marketing campaign is to figure out what kind of videos will be the most effective. You can create promotional videos, how-to videos, product reviews, and more!

Your initial videos should aim to make people laugh or cry. A good way to determine this is by looking at past successful YouTube videos. These types of videos seem to easily win over audiences.

You can also use numbers to know if your audience seems engaged with your content. If you are able to see a significant increase in views after you uploaded your video, then it was needed.

After your video has been completed, you need to devote time to promote it. Creating a great story requires investing time into research, editing, and production.

Record and edit your videos

examples of video marketing

The second part of video marketing is recording and editing your videos. This can be done using a camera or device that has pre-installed software for creating videos. If you have a smartphone then there are many free apps that can help you create how to videos and upload them onto YouTube or other platforms.

There are also several good quality cameras that do not cost too much, some even offer free online accounts so you can connect and publish content immediately. These should be considered when looking into what equipment will serve you well.

When it comes to editing your videos, there are different styles and features that can be incorporated. Some people like to use special computer programs to enhance their videos more, these are usually paid applications but worth the price if you are very artistic or creative. You may want to try filming with your phone first as some settings cannot be adjusted easily otherwise!

You do not need any experience to start producing meaningful videos, all you really need is an interest in the topic and feeling passionate about it.

Distribute your videos

examples of video marketing

One of the most important things to do when doing video marketing is to make sure you are distributing your videos where they will get seen. You can use different platforms to distribute your videos, such as YouTube, Facebook, Twitter, and Vimeo.

By using these sites, people can access your content through their account or via an external link which also helps spread your brand’s name. Sites with the highest number of views are very popular so your video may be viewed by many people already!

To maximize the effectiveness of your videos, try filming in close up modes or outside locations to emphasize the importance of what you are saying.

Interactive content is also helpful to strengthen your message so try adding questions and comments to motivate others to read your material.

Create a website

examples of video marketing

A small business with no online presence is like a stranger walking up to a restaurant that just opened its doors for business. They’re not familiar with the place, they don’t know what services and products are available, and there’s no way to tell if what they offer is good or bad.

The same goes for your service or product. You have nothing to back yourself up with! If you’re offering something people want, then it’s obviously working but as we mentioned before, you need to establish some sort of online presence to get more business.

That means having a website, at least a placeholder one, using reliable web hosting, and ensuring that you’ve got a solid Google AdWords account set up. You can’t rely on someone else to do this for you – this takes away a lot of the incentive to launch your own site since you’ll be paying for all the resources needed to make it live.

But even after everything is ready, people still won’t come unless you put in some effort to reach out and grow your audience. This could be done through social media, forums, direct messages on sites, etc. It doesn’t matter how hard you try, there will always be someone who tries harder than you!

Running a YouTube channel is another great way to use videos to promote your website or service. By creating content targeted towards your target market, you’ll find your followers growing quickly.

Link your video marketing to your website

examples of video marketing

Now that you have created a YouTube channel, uploaded some videos, and picked your target market, it is time to actually use your new channel!

The next step is linking your channel to your website or other social media sites. This will help people who find your videos to read an article by us, link to our site, visit our social media pages, etc.

Link your YouTube account to your website or mobile device so that all of your content comes from the same source. This helps promote your online presence and brand.

By adding links to your website or other accounts, they may generate traffic for yourself (if anyone visits your channel then it means there are people interested in your content) or increase views for your videos (people may discover your product or service through your channel).

Caroline Shaw is a blogger and social media manager. She enjoys blogging about current events, lifehacks, and her experiences as a millennial working in New York.