Creating a video to promote a product or service is a great way to use media to communicate with your audience. You can create a very short video that contains a powerful message, or you can make an extended video that sets up a call-to-action for your audience to take action.

The first thing about creating a successful YouTube video is determining your goal. What will you get from this video? Will it be fun and entertaining, educational, motivating, inspiring, etc.?

Your goal should match the intended audience of your content! For example, if your aim is to increase website traffic, then your goal should be to provide valuable information to your viewers. If your goal is to motivate people to do something, then your goal should be to inspire them.

Another important factor in producing effective videos is keeping it focused. Your audience does not want to watch your movie after work so there must be a clear purpose for the viewer to learn or achieve. Make your video focus on the most essential part of your goal to keep things concise and tight.

Last, know when to edit your material. Sometimes as hard as we try, no one really reacts to what we have planned. People may give feedback, but it may not be positive. Try having a second opinion before investing time into editing and marketing a video.

Create a marketing plan

effective video marketing

A video is much more than just a way to showcase a product or company. It is an integral part of effective digital marketing. Luckily, creating a persuasive video is not as difficult as some may think!

The first step in producing your own videos is to determine their purpose. What do you want the viewer to achieve from the film? Is it to promote a product, announce an event, or simply inform about a topic?

Once you have this information, you can start brainstorming ideas. You can use online tools to find inspiration and create a narrative around these concepts.

Then, it’s time to pick your genre and medium. How long will your movie be? Will it be a short clip or a full-length one? There are various settings for different types of films.

Last but not least, what equipment does she/he have access to? Most people have smartphone cameras now so filming and editing on that device is easy. Some companies will even provide software free or cheap to produce quality movies.

Choose the right video marketing strategy

Choosing your next campaign goal depends on two main things: what you want to achieve with your channel and what stage of product launch you are at!

If you are just starting out, investing in creating great quality content is the best way to grow your audience. You can start by taking some time to create a YouTube channel or begin filming videos using smartphone technology.

By producing your own content, you will be in control of the messages and the timing. This gives you more flexibility than publishing pre-made videos that other companies produce.

As you gain experience as an entrepreneur, elaborate onto longer projects that require greater investment. For example, launching a business requires spending money to hire professionals and supporting staff. A well-crafted video can help get your name known while showcasing your expertise.

Once you have invested into your channel, invest in good quality equipment and media production tools to ensure your videos look their best.

Research your market

effective video marketing

A strong marketing campaign includes knowing who you are targeting, what their needs are, and how to address those needs. Before creating your video, do some research to determine if there are already videos out there that cover similar topics.

By doing this early in the process, you can add inspiration to give your own vision special emphasis. You also want to be sure to include keywords along with the content of the videos to increase the likelihood of people searching for it.

Your target audience will also play a large role in determining the success of your video. If your intended audience is made up mostly of young adults, then offering them a glass full of your product may not work well.

Instead, offer them a bottle or bag so they can pour themselves a drink or throw away what they have and buy yours.

Develop your brand

effective video marketing

As we have discussed, being aware of what makes you unique is an important part in creating your career as an artist. With that said, how you present yourself online is just as significant!

Presenting yourself well on social media sites like Facebook and YouTube is a way to reinforce your reputation as an artistic talent. Your profile picture, cover photos, and videos all contribute to reinforcing this image.

Using appropriate language and engaging with others – both past and potential future clients – will help promote your artistic talents even more.

Your followers and supporters can tell if you are invested in what you are posting, and thus investing time in developing your account will pay off.

By incorporating these practices into your video marketing strategy, you will be sure to keep up with the ever-evolving art market.

Know your target audience

effective video marketing

As we mentioned before, creating engaging videos is not easy. It takes time to find your voice as an entrepreneur and creative professional, and you have to be comfortable sharing your expertise with the world.

But if you are going to invest in this way of marketing, you need to know who your targeted audience is and what messages will appeal to them. You can’t just assume things will work out well!

Before investing any time into video production, make sure you understand the lay of the land with respect to your market and their needs.

Plan your video

effective video marketing

After you have determined what type of product or service you are creating an advertisement for, now is time to plan your video!

You will want to make sure that your message is clear and concise. The better prepared you are, the more likely you will be able to control your emotions when filming as well as promote yourself professionally.

Plan out the length of your film- one short movie can spread your message much faster than a longer video!

Make sure to include in your video not only about the products and services you offer, but also who they help and how it benefits them.

Make a good theme

effective video marketing

The main thing to remember when creating your videos is that you want them to tell a story. Yours should be telling an entertaining, informative, and logical story!

Your video’s theme helps determine what content and features you include in the film. It also sets the tone and style for the filming and production process.

When it comes to business, your theme can focus on how to do well with marketing or self-promotion, or both. This way, your audience will know what to expect!

Your theme may also emphasize products or services, which are part of the reason people come to you for help. By including these as part of the narrative, they give more value to the material – and thus, influence actionability.

The effective use of video for marketing includes using stories to connect with your target audiences and promote your products and services.

Write your script

effective video marketing

Writing good videos is not as easy as some might make it seem! While creating a video you should know what to say, how to speak, and when to be funny or dramatic.

Your tone, expression, and body language all contribute to the overall message of the film. When investing in YouTube videos, make sure to watch a few minutes of each one to get a feel for their style.

YouTube gives you an option to view both short and long videos so that you can choose the length that fits your schedule.

Regularly update your online presence by editing your profile picture, adding more details to your bio, and reviewing the settings for your media channels.

Caroline Shaw is a blogger and social media manager. She enjoys blogging about current events, lifehacks, and her experiences as a millennial working in New York.