This week’s episode is all about you, me, and our digital marketing strategies! I will be talking mostly about what types of marketers exist, how to pick which one fits your business, and some tips and tricks for each type.

If you are looking to take control of your company’s online presence, then this show is for you. You will learn everything from the different types of marketers out there to some helpful tips and insights for every one.

I know it can feel overwhelming trying to determine which type of marketer is best for your business, but don’t worry – we have you covered. Read on as we break down the different types of marketers and find the ideal match for yours!

What is a marketer?

To define who is considered a marketer, first let us talk about what a market is. A market is defined as an area where supply meets demand. In other words, if someone or something is available, they will be bought or consumed.

A marketer is also someone who creates products that meet demand in the marketplace. For example, grocery stores create food because people want to eat and keep eating, so they produce more food so people can satisfy their hunger. Or electricity companies manufacture power because people need energy to survive.

Create marketing campaigns

digital marketing strategy show

A successful digital marketer will know how to create a campaign, promote it, measure its success, refine your strategies as needed, and stick to them!

This is an integral part of what makes a savvy marketer. Yours can be new trends or ways to push out old ones that have not worked. They may also look at which methods are effective for your target audience and find new ways to use these tools.

As you start creating new campaigns, keep track of the metrics and results to make sure everything is working well.

Develop your marketing strategy

digital marketing strategy show

As we mentioned before, creating a successful digital marketing strategy is more than just having a bunch of tools in your toolbox. It’s about developing strategies that are effective for your business and that will bring you new customers.

There are many ways to develop a strategic approach to online marketing, but one of the most important things to consider as you begin is what types of content work best for your business and your target audience.

What works for your neighbor’s grocery store may not be the same thing it is for yours! What messages seem to connect with their crowd doesn’t always resonate with yours.

By using research and experimentation to determine this, you’ll create an informed, efficient use of time and energy.

Choose your target market

digital marketing strategy show

Choosing your target audience is an important first step to developing effective digital marketing strategies. Who you are targeting will determine what types of content and messages you use in your campaigns.

As we know, not every person uses the internet, so it is essential that you choose who your intended audience is. This includes choosing between mobile or desktop platforms, as well as which social media sites people use.

It also means determining if there’s a specific demographic group or individual you want to target with your ads. For example, if your business offers fitness services, then targeted health related advertisements can be more efficient than general advertising for other products.

There are many ways to find out who your ideal customers are.

Know your audience

digital marketing strategy show

As we mentioned before, knowing who your audience is will play an important part in determining what strategies work for you. Who are these people? What types of content do they prefer to read?

You can test this by creating different versions of your content – vertical versus horizontal, long-form articles vs short ones, pictures or no pictures. You get the idea!

By experimenting with different styles, you’ll be able to determine which formats seem to resonate most with your readers.

That way, you’ll know whether to continue using those formats or create new ones that fit better with your style.

Design your website

digital marketing strategy show

After you have determined what kind of business you want to run, then it is time to design your website!

Now that you know who you are trying to reach and what messages and features matter most to your business, you can start designing your site.

Your first step should be to choose a domain name. This will remain your site’s address on the internet. You may already have this domain name, in which case you do not need our help, but if you do not, there are many free domain name finding tools out there such as Namecheap or Google Domains.

After you have found yours, go all-out with decorations, colors, and designs! While some people may say that pictures and videos take up too much room, they are important marketing materials for your business.

You must also make sure that your website looks professional! Make use of easy editing software to create an elegant looking website.

Optimize your website

digital marketing strategy show

Websites these days are very complex. There are so many different features they offer, how to use them, and which ones you should include in your business’s digital marketing strategy.

Just like with any other tool, the more used features you have, the better you will do as a business owner.

You would not drive around without knowing how to use an automobile, nor would you start working for someone else without having practical skills such as taking tests or reading manuals.

It is the same thing with internet tools – we spend money on them, so it makes sense to know what all of them do!

There are several free websites that can help you test the usability and functionality of your site, as well as determine what needed improving. Some of those sites also give recommendations on what needs changing or fixing.

Promote your website

digital marketing strategy show

A growing number of businesses do not have a digital marketing strategy or are using poor strategies to promote their site. It is very important that you spend time developing a strong promotional plan for your business!

Running an online store is more than just putting up a pretty face and selling products, it is also about exposing your business to as many people as possible.

Digital advertisements such as Facebook ads, Instagram advertising, and sponsored posts are great ways to grow your sales. People tend to trust companies with large amounts of money much more than individuals, so investing in advertising is worth it.

By creating engaging content and promoting it through social media, you will reach new people who would never visit your site otherwise.

Create content

digital marketing strategy show

Creating interesting, well-written content is one of the most important things you can do to achieve success with social media marketing. People will share content that they believe is helpful or entertaining, so your business should strive to produce both of these.

Your business does not need to publish an article every day, but you should aim to put in at least an hour’s worth of work per week. Starting off slowly and developing time routines will help ensure your posts get done.

You may want to start by publishing short, casual notes about related topics before moving onto more elaborate pieces. Don’t worry about what topic you will choose next – just pick something you are passionate about and keep posting it!

Running a twitter account allows you to connect with other people who have similar interests as yours. This is a great way to gain knowledge and valuable insights from others. By sharing your own experiences and information, you will draw new followers who will benefit from what you have to say.

Interact with different groups to see which ones grow in size, and contribute to promote your business. You can also create your own group to discuss products and services, or to let your followers know about upcoming events.

Caroline Shaw is a blogger and social media manager. She enjoys blogging about current events, lifehacks, and her experiences as a millennial working in New York.