With the explosion of digital media, there are now more ways to spread your business’s brand message than ever before. Technology has made it possible to target specific audiences with precision, creating new opportunities to connect with them.

Business-to-business (B2B) marketing is no exception to this rule. Creating videos that appeal to your audience and are designed to resonate with their needs can help you connect with other companies in your field while promoting your own product or service.

That said, there are some important B2B video statistics that show how powerful these messages can be.

Popular video marketing topics

b2b video marketing statistics

Running a YouTube channel is not easy, which is why there are so many people doing it! There are always new things you can do to improve your content production, launch new videos, and get more views.

If you’re looking for some tips or inspiration, check out our list of 30 things You Must Know About Online Businesses and Starting A Blog. Many of these apply directly to growing Your Channel as well!

Here we will discuss some important stats about how popular different types of business use video to market their products and services.

These statistics come from various sources, but most were compiled by Vidnew.org, an online tool that helps you create and edit YouTube videos.

So what kind of businesses use video the most? Product announcements and testimonials probably win in that category. After all, who doesn’t like watching someone else raving about a product?

That said, this article will focus mostly on b2b (business-to-consumer) brands and companies that offer professional services. These kinds of vendors typically have bigger budgets than startups, making paid advertising through sites such as Google AdWords possible.

What are YouTube tips for videos

b2b video marketing statistics

With the explosion of online content, it can be tricky to find your place in the market. If you’re not sure who your audience is or what they want, you may end up failing!

Content marketing strategies have become increasingly popular as companies use them to expand their reach. A lot of brands now devote time to creating content that appeals to others.

Business-to-business (B2B) video marketers are one such group of people. They know how powerful using media effectively is and so they apply this knowledge towards sales conversations.

With all the different types of B2B videos out there, it can be hard to choose which ones are most effective. That’s why we’ve gathered some helpful information about B2B video marketing here.

So, let’s dive into our list of B2B video statistics by learning more about the field, the tools, and the effects of these videos.

What are tips for filming videos

b2b video marketing statistics

In this article, we will talk about some helpful ways to improve your video production quality and effectiveness. Many of these strategies can be applied to creating educational videos or entertaining videos you’ll use to promote a product or service.

Many people start working with YouTube videos as a way to spread their message and generate interest in their products or services. By adding little touches, you can enhance the overall appearance of your video and increase its effectiveness.

Here are several things that could help you develop your video storytelling skills. If you want to learn more about telling stories through film, there are many courses available online and free resources abound.

You can also take up filmmaking as a creative career path. There are plenty of opportunities out there for those who have the talent and passion to pursue it.

What should you say in your video marketing video

b2b video marketing statistics

Saying something is boring or talking about benefits without creating a call to action will not get very interesting for anyone listening. So what are we asking people to do? We are asking them to take some actions!

Your potential customers are busy, so it is important to create a clear message with an offer that addresses their needs and then help them out by giving them things they need to know how to do — again, all under pressure of time.

That offer can be to find you and buy from you, try you product/service, read reviews, etc. Or it can be to bring you new business by sharing you with other people.

How to create video marketing videos

b2b video marketing statistics

Creating a video for business can be a tricky thing. Luckily, you don’t have to do it totally alone! There are many free tools that make producing YouTube videos easy and streamlined.

There are several different types of people who produce engaging content for businesses. It varies from individuals with very little money or equipment who upload funny clips or testimonials to more professional production companies that take things one step further. No matter what type of videographer you are, there is always something you can learn from them.

In this article, we will go over some tips on how to start creating your own business-focused videos. We will also talk about why having fun while filming is important and what kind of gear is necessary to get started. Lastly, we will discuss some popular software programs that help you manage your YouTube channel.

Should your video marketing video be on YouTube or another site?

b2b video marketing statistics

As you probably know, creating a business video is a significant investment of time. Therefore, it makes sense to use good resources to test different market segments for your product or service.

If you are looking to increase traffic to your website, then choosing a platform that people already trust can help spread your message.

That’s why it’s important to determine which type of video marketing campaign is right for you!

There are two main types of videos: brand videos and sales-focused videos. Brands typically aim to create an emotional connection with their audience, whereas sale videos focus more on the benefits of the products or services being discussed.

Video marketing statistics

The way people use social media has changed dramatically in recent years. With the ever-increasing amount of data, it is difficult to know what settings work for your business and how you can maximize your time using social media effectively.

The same goes for understanding which types of videos are more effective than others. There are just too many variables! That’s why there is no one “best video type” or even one clear best length. It depends on your audience, goal, and market.

Instead, we will go over some general tips about creating engaging YouTube videos with the aim of improving your bizdev performance. These include things like how long you should spend editing your videos and whether or not you need special equipment to produce quality content.

Things your audience is interested in

b2b video marketing statistics

As we mentioned earlier, videos that appeal to your target audience are the most effective way to achieve your marketing goals. Rather than trying to force-feed your audience information that they probably already know, use their own interests to inspire content.

Your target market may be more receptive to your product or service if you can connect with them on an emotional level first. If your potential customers feel for you, they’ll likely believe what you have to say about your products and services.

Running a b2b business doesn’t mean you need to do TV commercials anymore. With video marketing, you don’t even need to create your own content!

There are plenty of free resources available online for anyone who wants to start producing engaging YouTube videos. By creating your own content using tools such as YouTube, Facebook, and Instagram, you’re not wasting any money. Even better, you’ll get valuable feedback from your followers since people watch these things for entertainment.

What kind of videos make the best impression? Product demos and interviews are great examples of this. Try giving away some of your company’s products or talk about how yours helps others like it. Your followers will appreciate getting useful info off the internet, and you’ll gain exposure for your brand.

Caroline Shaw is a blogger and social media manager. She enjoys blogging about current events, lifehacks, and her experiences as a millennial working in New York.